Premium draught beer to take away

Mug is a sports bar chain in Moscow. Recently they commissioned Ivan Maximov with redesigning the chain’s branding, who also came up with the idea of pint-sized paper cups for serving beer to go. On the lid stickers inform about the beer type and a four-cup holder with a handle is also available. A truly great idea that can revolutionise the market – it is practical, stylish and serves marketing purposes too! //