Premium beers sell well
Although total sales of Carlsberg decreased by 4 percent in the 3rd quarter, the category of premium beers did very well. Volume sales of Tuborg were up 5 percent, Carlsberg’s sales grew by 1 percent, Grimbergen performed 7 percent better and 1664 Blanc’s volume sales skyrocketed with a 42-percent growth. Sales of craft and special beers grew by 34 percent.
Related news
Sport as a strategic brand experience
Today sport is way more than just a sponsorship platform:…
Read more >This is how Carlsberg celebrates the 20th anniversary of the 2005 Istanbul Miracle
Carlsberg has reunited Dudek, Hyypiä and Smicer for a film…
Read more >(HU) Megújuló energiával készített alkoholmentes sört a Carlsberg Svédországban
Carlsberg Sweden has launched a limited-edition, alcohol-free beer that is…
Read more >Related news
International survey: travel appetite in Europe at record high despite global tensions
Despite climate change, global uncertainties and geopolitical turmoil, travel is…
Read more >New survey: consumers don’t want toxic chemicals
A new survey across five countries has revealed serious concerns…
Read more >Körszálló is reborn under the Marriott Residences brand.
The iconic landmark of the Buda skyline, the Körszálló, is…
Read more >