New marketing director at Praktiker
Praktiker is coming up with a new marketing director from September. Ádám Sommer, who has joined a key player in the Hungarian DIY market, supports the realization of Praktiker’s business goals with his more than 20 years of experience, typically in the commercial field.

Ádám Sommer
Appointed Ádám Sommer as the new marketing, PR and online services director of Praktiker Kft. The specialist has more than two decades of experience in the FMCG field and is a member of the Marketing Decision Makers Club, thus effectively supporting the implementation of Praktiker’s business goals. The new marketing director said that his goal is to strengthen the Praktiker brand through the development of the customer experience. The professional working in his previous position as the marketing manager of Lidl Hungary obtained a degree in Commerce and Economy, majoring in marketing, at the College of Modern Business Sciences. After that, he obtained a master’s degree specializing in business decision-making at the University of Pécs, and then completed the Erasmus scholarship program of Aarhus Business School in Denmark.
Related news
The SZÉP card option for home renovations brought in billions in turnover
As of January 1, 2025, a new purpose of use…
Read more >Praktiker increased its market share and revenue in 2024
Praktiker, a dominant player in the Hungarian DIY market, closed…
Read more >Everything is possible: a new community space was born in the heart of Budapest with the support of Praktiker
The “Mindentbelehely” community space was inaugurated on May 10th in…
Read more >Related news
Dole offloads fresh-veg arm to Arable Capital
Dublin-headquartered Dole has sold its fresh vegetables division in the…
Read more >Wolt Announces New Partnerships To Drive ESG Initiatives
Finnish food delivery firm Wolt has announced two new strategic…
Read more >Colruyt to install smart cameras at all checkouts
Belgian supermarket chain Colruyt is rolling out its “easy check-out”…
Read more >