New marketing director at Praktiker

By: Trademagazin Date: 2022. 09. 06. 10:27

Praktiker is coming up with a new marketing director from September. Ádám Sommer, who has joined a key player in the Hungarian DIY market, supports the realization of Praktiker’s business goals with his more than 20 years of experience, typically in the commercial field.

Ádám Sommer

Appointed Ádám Sommer as the new marketing, PR and online services director of Praktiker Kft. The specialist has more than two decades of experience in the FMCG field and is a member of the Marketing Decision Makers Club, thus effectively supporting the implementation of Praktiker’s business goals. The new marketing director said that his goal is to strengthen the Praktiker brand through the development of the customer experience. The professional working in his previous position as the marketing manager of Lidl Hungary obtained a degree in Commerce and Economy, majoring in marketing, at the College of Modern Business Sciences. After that, he obtained a master’s degree specializing in business decision-making at the University of Pécs, and then completed the Erasmus scholarship program of Aarhus Business School in Denmark.