Praktiker: the online shop develops the fastest
Although Praktiker operates 20 DIY stores in Hungary, it is the ‘21st’ unit, the online shop that develops the fastest. The online shop had been launched in 2009 but it went through an overhaul in May 2016. It now generates more than 5 percent of Praktiker’s sales. The average basket size is much bigger online, more than a gross HUF 30,000. //
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