Gold medal: Pöttyös • Pöttyös collection

Pöttyös managed to set in motion those consumers who live for the day between 23 March and 31 May 2009. Iconic spotted presents and the latest promotion and communication tools were used to activate consumers, who could participate in prize draws for certain prizes and collect Pöttyös packagings for others: more than 70 types of presents (10,000 altogether) were made available. Collected packagings were converted into prizes in 14 Tesco stores at 6 weekends. The main prizes – a spotted Fiat 500 and Asus netbooks – were drawn from more than 2 million codes uploaded through the Internet. FrieslandCampina improved its market share and brand value, consumers’ loyalty grew, the company’s website received 22,000 visitors per day and the conversion ratio was a record 6.2 percent.