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In our new series we selected a few European BTL campaigns and every month we would like to introduce one from the food, drink and non-food categories each. December is about Christmas in the field of BTL too – so the goal was to maximise sales.

FOOD
Campaign period: 2009. december
Retail chain: Tesco
Number of stores: 47
Number of tools (piece): Citylight: 10, raklapdekoráció: 47, polcmegállító: 29, digitális polcmegállító: 10
Objective: karácsonyi akció
Unilever started the campaign early November. Advertisement already at the entrance, secondary placements and graphic solutions in the Christmas mood.

DRINK
Campaign period: 2009. december
Retail chain: Tesco
Number of stores: 50 db
Tools: padlómatrica, wobbler
Number of tools (piece): áruházanként 2-2 padlómatrica és wobbler
Objective: új termék bevezetése
Floor stickers can be seen from quite a distance, the wobbler stops those who are close to the shelf; this innovative product also caught the eyes of those who were looking for Christmas gifts.

NON-FOOD
Kampányidőszak n Campaign period: 2009. december
Retail chain: Tesco, Real
Number of stores: 56 Tesco, 40 Real
Tools: bejárati és kijárati biztonsági kapuk
Number of tools (piece): Tesco: 1400, Real: 1643
Objective: karácsonyi akció
This communication draws attention to Christmas packages and gives gift ideas to shoppers. The series-effect works well on large surfaces (sometimes 100 next to each other).