Lidl GB To Incorporate ‘Prevented Ocean Plastic’ Into Its Water Bottles
Lidl GB has announced that it is the first UK supermarket to incorporate ‘Prevented Ocean Plastic’ into its water bottles.
Prevented Ocean Plastic packaging, supplied and developed in conjunction with Bantam Materials, is made from discarded water bottles found in Southeast Asia within 30 miles of a coastline or major waterway that feeds into the ocean.
The collected material is then sorted and processed before being used in packaging. The entire process is fully traceable, with a documented chain of accountability.
Appearing in stores throughout July, Lidl’s one-litre San Celestino Italian Sparkling Mineral Water bottles will contain a minimum of 30% Prevented Ocean Plastic, plastic, which would have otherwise ended up in the ocean.
With 12 million bottles of the everyday item sold annually, this initiative is expected to save almost 100 tonnes of plastic from entering oceans per year, equivalent to almost four million plastic water bottles.
Lidl says the move builds on the its previous efforts in this space after it became the first UK supermarket to introduce food packaging using Prevented Ocean Plastic in 2020.
Since then, it has been rolled out across a range of Lidl’s own-brand fresh fish, breaded poultry, sausage and fresh fruit products using the packaging – meaning that the retailer has already prevented the equivalent of more than 15 million plastic water bottles from entering the ocean, it said.
Related news
Lidl is stepping in again: reducing the prices of more than 150 household and beauty products
Lidl Hungary is reducing and permanently keeping prices low. This…
Read more >Lidl has become a “Trusted Employer” again
Lidl Hungary has won the “Reliable Employer” award from the…
Read more >Lidl Announces Largest Price Reduction in Its History as Competitors Follow Suit
Lidl has unveiled the biggest price reduction in its corporate…
Read more >Related news
Food Price Margin Reduction Extended Until the End of August
István Nagy, Hungary’s Minister of Agriculture, announced on his official…
Read more >Profitability of trade is decreasing – the government is opening up substantial resources
On May 28, Laurel Számítástechnikai Kft. held its 12th Retail…
Read more >Rules on meat products are getting stricter – a new concept is also included in the regulation
A new regulatory amendment has been proposed in Hungary: the…
Read more >