The Soproni’s campaign won Platinum Effie

Soproni’s long-term campaign became the best out of the bests. The conscious brand building has brought its fruit: this year, the leading beer brand’s communication campaign won the Effie Platinum Award.

This year, the Soproni brand’s long-term brand building campaign took home the Platinum award at the 11^th Hungarian EFFIE Awards Gala. The campaign was ordered by Heineken Hungária.

The Soproni campaign was launched in 2006. The campaign was built on the common experience of sporting success and moments of national pride as well as friendship. The campaign was managed to reach a wider audience, so the targeted market share growth could be perceptible from the start. For 2010 the Soproni brand became the market leader and has been able to ahieve a stable growth.