Pikok Pure: a private label range in the spirit of naturalness

Lidl’s assortment is based primarily on private label products, which are designed to support a healthy and balanced diet. In this spirit, the Pikok Pure range was created in 2019, with products free from preservatives and flavour enhancers, to meet changing and conscious consumer needs. The Pikok Pure product line is made up of three categories (hams, bolognas and sticks, and salamis and sausages).

Today the permanent range already includes 17 different Pikok Pure products, all of which are made from natural ingredients – meat products of unprecedented quality: made from real meat, only natural ingredients, and free from additives and colours. Plus shoppers with special dietary needs can also find the right product for them, as there are also sugar-, gluten- and other allergen-free products in the Pikok Pure range. Pikok Pure meat products have an exceptionally high meat content, which exceeds 90% in the case of the bolognas and sticks.