PICK for quality deli counters

‘The Deli Counter is the crown jewel of grocery stores’ that truly impresses shoppers and creates a real connection between shop assistant and customer. For Pick Szeged Zrt. it is very important how their products are presented in stores, therefore they launched a one of a kind trade marketing campaign in March, called ‘PICK – FOR QUALITY DELI COUNTRES’. 325 CBA, COOP and REÁL stores joined, which received special offers for deli counter products for two months from Pick Szeged Zrt., who also helped them with new innovative tools to improve deli counters. Winners were announced in 3 store categories and stores which met all criteria received the PICK Quality Wax Seal.