Petőfi Sándor's face and verse on the Red Bull cans

The Red Bull cans will be available with unique graphics from the end of January. The graphics call the attention to the upcoming Red Bull Pilvaker that started as a competition in 2012, but in the last two years it has evolved into a sold-out theater experience on each 15 March, this year in the Erkel Theater.

The unusual – and now traditional – event provides an opportunity to the talents of the Hungarian music and rap scene to pay tribute with the most beautiful works of Hungarian poetry in their own styles. The video clips and songs of the classical works can reach tens of thousands of young people – in a 21st century form.