GVH investigates green claims related to PET bottles

By: Trademagazin Date: 2024. 08. 12. 12:30

The Economic Competition Authority (GVH) launched parallel proceedings against several companies, as they probably misled consumers with the claims on the labels of mineral water and soft drink bottles and used in their other commercial communications regarding the product’s environmental effects.

According to the Economic Competition Office’s suspicions, Fonte Viva Kft., from March 9, 2022, with its statements on the labels of Fonte Natura mineral waters and in commercial communications promoting the product, e.g. deceived consumers with the slogans “in 100% recycled PET bottle”, “100% rePET”, “100% rePET from bottle to bottle”.

From November 18, 2019, Szentkirályi Magyarország Kft. will advertise the “Get into the cycle” circular system on the labels and commercial communications of Szentkirályi mineral waters and flavored drinks, within the framework of which the “Collect selectively!”, “100% recyclable”, ” From bottle to bottle, 50% rePET”, and with similar meaningful statements and visual representations, it probably also deceived consumers about the individual, so-called with green claims.

The GVH is also investigating Coca-Cola HBC Magyarország Kft., Coca-Cola Magyarország Szolgáltató Kft. and The Coca Cola Company, as it suspects that from December 10, 2020 on the labels of mineral waters and soft drinks sold under the brand name Naturaqua and during their commercial communication, they likely deceived consumers with the statements “Reuse again, I am a 100% recyclable PET bottle”, “100% recyclable” and similar meaningful claims and the visual presentation of the commercial communication.