The Pécsi Sör Premium Lager Beer Pécs became the Product of the Year in the beer category

Hungary’s oldest operating brewery is the Pécsi Sörfőzde. The company has nearly 170 years of open brewing experience.

The Pécsi Sör is truly unique and innovative, not only in terms of ingredients, but in terms of color and design of the packaging!

The winning products were selected on the basis of representative research of GfK Hungária carried out on 2,000 respondents. The innovative products were scored by a jury of experts, then the consumers assessed the categories.