Beer tapping into male minds

According to an article published in Adweek (USA), one of the major US breweries, MillerCoors started communicating on online platform only. For instance on 14 May they launched an online talk-show called HuffBros Live, a programme where guys discuss topics which really interest them. The 18–35 age group is practically unreachable through traditional media channels and they can only be reached with digital content that concerns them personally. What is more, these contents facilitate a more direct and freer conversational style.