Parfums in the British pubs

By: trademagazin Date: 2007. 08. 06. 00:00

Artificial scents are set to be pumped into British pubs to mask the smell of stale beer, sweat and other odours previously camouflaged by cigarette smoke.

Mitchells and Butlers, which runs about 2,000 pubs across
Britain, is testing leather, freshly cut grass and ocean breeze fragrance in
its premises since a ban on smoking in enclosed public space began in England
on July 1.Ozonic fragrance mimicking the smell of sea breeze has been tried out in
four M and B pubs in Edinburgh and Glasgow in Scotland, where a similar was
introduced in March 2006.

 

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