SPAR Enters Latin America, Opens First Store In Paraguay

The store opened on 5 May in the city of Luque, with a ribbon cutting ceremony to mark the occasion.

SPAR has granted a license to the Amiria Group, a locally owned and operated business, to operate the brand in Paraguay.

The new outlet offers a wide range of products, with focus on fresh produce.

The fruit and vegetable section visible from the entrance, and customers can also find butchery and bakery sections further in the store.

The 737-square-metre supermarket employs 28 people who have received training from SPAR on customer service and products.

In the lead-up to the launch, SPAR International supported the development team with retail store design, marketing and communication campaigns and access to international retail best practices, the company noted.

SPAR Paraguay seeks to offer customers a better shopping experience by implementing international best practices to cater to the local community’s needs in each location.

ESM