Coca-Cola to replace plastic shrink wrap with paper packaging across Europe
Coca-Cola and its European bottling partners will remove shrink wrap from its can multipacks, to be replaced with a €15m (£12.8m) investment into a paper-based packaging solution by the end of 2021.
Coca-Cola and it’s strategic bottling partners Coca-Cola HBC and Coca-Cola European Partners (CCEP) are investing €15m in KeelClip, a paperboard packaging solution from Graphic Packaging International that will phase-out shrink wrap on can multipacks.
Coca-Cola HBC will remove shrink wrap from all of its can multipacks in all European Union markets by the end of 2021 with the roll-out starting in Ireland and Poland early next year, followed by Austria, Italy, Switzerland and Romania in 2020.
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