Company and Personal News
AI didn’t work out for McDonald’s
McDonald’s has announced that it will end its AI-powered ordering technology at its US drive-thru restaurants. The decision came after customers shared funny jokes about the system online. The technology,...
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The number of Hungarian businesses is decreasing
The number of Hungarian businesses is decreasing, i.e. terminations and liquidations exceed the number of newly founded companies, which may be due to insufficiently careful business planning or even inefficient...
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A garden robot can also be a solution to the labor shortage
Customers are increasingly looking for premium, automated solutions in garden care as well. Thanks to smart sensors and data-driven systems, precise and time-saving solutions are available in gardens that reduce...
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József Bock received the Lifetime Achievement Award of the Hungarian Wine Academy
Villány winemaker József Bock received the Lifetime Achievement Award of the Hungarian Wine Academy (MBA) on Tuesday in the Parliament. At the award ceremony, Minister of Agriculture István Nagy thanked...
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National tobacco shops further increase their share in FMCG sales
FMCG sales by National Tobacco Shops exceeded HUF 187bn in April 2023-March 2024, growing by 13% compared to the previous period. This has put the tobacco shop sales channel in...
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Anikó Raisz: in order to achieve a successful green transition, it is important that the European economy remains competitive
In order to achieve a successful green transition, it is important that the European economy remains competitive, stated Anikó Raisz, the State Secretary responsible for the environment and circular economy...
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Inflation – how consumers have adapted to constant changes
Andreas Christou, managing director of RetailZoom told at the Trade Marketing Club’s market research day: shoppers are no longer able or willing to spend more. This article is available for...
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In 2023, 11 percent less beer was sold in Hungary than the previous year
According to the report of the Association of Hungarian Brewers, as a result of high inflation, 11 percent less beer was sold in Hungary in 2023 than the previous year....
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FloeWater announced drinking water in aluminum cans, and Eva Mendes became the face of the product
A world star is working for this sensation! FloeWater exploded with a special, groundbreaking, unique and, last but not least, environmentally friendly product. The American film star Eva Mendes immediately...
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Scrambled from 75,000 eggs
The market leader Tranzit Group is waiting for every Debrecen resident with the world’s largest scrambled eggs. At last year’s Zamat Festival, the world’s largest deep-fried slice was prepared by...
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This is how Dominik Szoboszlai’s McDonald’s spot was made
Dominik Szoboszlai now gives you an assist – this is the concept of the new campaign of the domestic McDonald’s, which presents the first domestic offer of the global Famous...
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Danone sets new trends in health nutrition
Danone, the French food industry giant, pays special attention to the health nutrition business, in which it seeks to meet the special nutritional needs of the aging population and patients....
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Promotion of the Year awards presented at a trade conference
This year the “Promotion of the Year 2024” awards ceremony took place on 18 April, organised by Trade magazin and bringing together key players from the FMCG sector for the...
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AI in the beauty industry: L’Oréal brings the future with bioprinted skin, GenAI content lab and AI assistant
At Viva Tech, L’Oréal presented a remarkable bioprinted skin technology that could completely change the way products are tested in the future. In addition, the company created an AI-based lab...
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The image of OMV’s retail network is getting a new look in Central and Eastern Europe
OMV has taken another step in the transformation of the company: in the next three years, the company will introduce its new image in seven countries, in addition to Hungary,...
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Tesco deploys smoke machines in its London stores to prevent robbery
Tesco has installed smoke machines in some of its London stores to prevent night break-ins and potential theft. These special devices emit a dense fog when the motion sensors are...
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The legendary chocolate factory closes
Salzburg Schokolade, a confectionery factory with a long history, has announced that it will close its doors for good at the end of the year. The reason behind the decision...
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That’s why it’s worth taking honey on holiday
The BeoBee Apiary shows why you should take honey on vacation. Perfect hair care Whether you’re sunbathing on the beach or exploring the city, your hair can dry out under...
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Tesco is opening a salad creation department
Tesco’s latest initiative allows customers to find all the ingredients to make a personalized salad in one place. Based on the news of the British Tesco, the supermarket chain is...
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A day is just for fun at the country’s most attractive workplace
Playing is not only fun, but also important and useful, not only for children, but also for employees, the LEGO Group claims worldwide. This is supported not only by the...
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Lenor Perfume Therapy rinses come with an expanded range and renewed composition
The Lenor Perfume Therapy product line, with its renewed composition, special perfume oil technology and expanded product portfolio, helps its customers to find a moment of rest in the hustle...
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The Lidl Fan Zone has opened
From June 14, the Lidl Fan Zone promises an unadulterated football fiesta atmosphere for a month! As an official partner of UEFA EURO 2024TM, Lidl Hungary welcomes everyone to its...
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Hungarians go for it! Those traveling to the European Championship were surprised with Rudi curd
Wizz Air, Europe’s fastest growing and most sustainable airline, does not only support Hungarian athletes and fans with special fan flights during the summer season full of exciting sports events....
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WHC: The employment of atypical workers in the market environment with a shortage of labor entails a significant opportunity
Hungary has an exceptionally high employment rate within the European Union, however, the labor shortage greatly complicates the situation of companies. The employment of atypical workers and third-country nationals can...
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AM: calls for tenders to support investments in processing plants have been published
The government regards the food industry as a strategic sector, so the sector can count on special support opportunities in the coming years as well. Within the framework of the...
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The evolution of the FMCG market through the NIQ lens
Shoppers across the continent, including Hungary, continue to save in every possible way, Csilla Czikora, head of consulting and analytic insights at NIQ told when presenting their market research data...
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This is how to prepare our four-legged pets for the time spent in the office
A few years ago, we only occasionally found offices where dogs were welcome with their owners, but today workplaces have become more and more open to the concept of a...
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Médiaunió: As if it was poured on us – this is how we can protect against personalized scams
A workout plan put together just for us, a pair of shoes that fit perfectly, a hairstyle adapted to our face – we are fans of personalized solutions, as they...
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Shein is preparing for an IPO with a significant price increase
Chinese fashion retailer Shein, known for its low prices, has now implemented a significant price increase on some of its core products. By doing so, you probably want to increase...
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Péter Szijjártó spoke out in defense of guest workers
Illegal migrants cannot be confused with those who travel to work in another country under orderly conditions, and illegal border crossing is not a human right, but a crime, said...
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