Company and Personal News
Márka Green Apple
Here is the latest Márka soft drink: Green Apple is joining the great classics. It is both sweet and slightly sour, and very refreshing. The product comes in two sizes...
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New A2 milk in the Mizo UHT milk portfolio!
MIZO A2 milk comes from our own farm, Csípőtelek, from our carefully selected cows: it exclusively contains A2 beta-casein milk protein in its natural form, is lactose-free, and comes from...
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HELL NEW GEN
HELL NEW GEN is getting a makeover: in addition to added caffeine and vitamins, it now also contains prebiotics, and the product line is expanding with a new flavour: Melon-Prickly...
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NATRUE Flavoured Barista Oat Drinks
Discover a new dimension of coffee with the NATRUE Barista Pistachio Oat drink or let yourself be carried away by the warm embrace of spices with the NATRUE Barista Chai...
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Ceres sweet bread selection
The Ceres sweet bread selection is expanding with a new product. We have baked three-strand sweet breads before, but our new product is made with sourdough. For those who love...
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Cerbona limited edition matcha-vanilla porridge
The new star of your mornings will be our limited edition matcha-vanilla porridge! The soft, creamy vanilla and the fresh, lively character of matcha create a harmonious, modern taste experience...
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VML Future 100: How are brands making the week easier?
According to VML’s The Future 100: 2026 trend report, in 2026 brands will need to build trust while making shopping a human experience – not just another source of stimulation....
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A new era in vegan beauty: efficiency in the spotlight instead of the label
Vegan beauty has been one of the most important buzzwords in conscious and ethical consumption over the past decade. This article is available for reading in Trade magazin 2026/04 The...
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In the UK the plant-based sector offers serious business opportunities in 2026
According to a recent survey, 56% of British food manufacturers and brand owners plan to invest in the development or expansion of plant-based products this year. This article is available...
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ProVeg New Food Conference returns in August
ProVeg has announced that it will once again host the New Food Conference on 25 August 2026, this time at the EUREF Campus in Berlin. This article is available for...
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NIQ managing director Erik Vágyi in the Chain Bridge Club: regulated prices, cautious consumers
In February the Chain Bridge Club welcomed Erik Vágyi, managing director of NielsenIQ (NIQ). He told that following the pandemic and the inflationary shock, global consumer markets entered a slower,...
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Lidl treats employees to a vegan breakfast
To mark the end of Veganuary 2026, Lidl surprised its colleagues at its head office with an inspiring, sustainability-themed breakfast – the company announced this in a LinkedIn post. This...
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GVH – ÖRT workshop: guidelines for compliant communication
The joint online workshop held by the Advertising Self Regulatory Board (ÖRT) and the Hungarian Competition Authority (GVH) took place in early 2026, and there were more than a hundred...
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Randstad HR Trends – the year of quiet rationalisation
At the annual client meeting of Randstad – held on 29 January – Sándor Baja (managing director of Randstad Czech, Hungary and Romania) presented the findings of the company’s HR...
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Consumers have had enough of promotional spam e-mails
According to a nationally representative survey of 2,000 people conducted by Nitro, shopper loyalty is primarily determined by brand reliability and quality: 41% of respondents cited this as the most...
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How will we pay for coffee in 2030, and will Europe finally get its own financial infrastructure?
Europe has digitized payments, accelerated settlements, and put security at the heart of the financial system. But the next step is not just about speed. The digital euro and tokenization...
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Széchenyi Card Programme: a lasting driving force for the domestic economy
The Széchenyi Card Programme has had great positive influence on the domestic SME sector and the Hungarian economy, according to a recent study by the Equilibrium Institute, which was presented...
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How does the forint exchange rate affect consumer prices?
Based on its DSGE model developed for the domestic economy, GKI examined how changes in the forint exchange rate have influenced domestic inflation since 2010. This article is available for...
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The government supported food industry developments with more than one thousand billion forints
The government views the Hungarian food industry as a strategic sector, and has therefore provided significant resources for its development over the past decade. Since 2014, more than 1,170 billion...
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Wheat is 24% cheaper than a year ago
According to AKI PÁIR data, food wheat was traded at an average producer price of HUF 67,700/tonne excluding VAT and transport costs in the third week of February. This price...
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While the world changes, the shared experience is eternal: Unicum’s new commercial debuts with a journey across universes
Zwack Unicum reaches a visual and technological milestone this spring. The brand’s latest commercial is not just an advertisement, but a journey that spans generations, evoking a cinematic experience, in...
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It’s time to redefine work – AI can help
Randstad Enterprise’s 2025 Talent Trends survey has been conducted in 21 countries, involving 1,060 senior executives and senior HR managers. This article is available for reading in Trade magazin 2026/04...
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Fans have more friends: Heineken launches new campaign
According to a recent international study commissioned by Heineken®, cheering and experiencing sports together helps you meet new people and make friends. Europe’s number one beer company supported this with...
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SAP: five AI trends will transform companies in 2026
SAP’s latest forecast is that in 2026 AI won’t just be a tool, but will become a fundamental part of corporate operations. This article is available for reading in Trade...
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I Love Trade Marketing: the logic of the next few years
The theme of this year’s I Love Trade Marketing conference (held around Valentine’s Day for the past 23 years) was trade marketing in the years to come, analysing how trade...
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Finlandia Vodka refreshes shared moments with new flavors
Finlandia Vodka is expanding its domestic flavored portfolio with two new versions: Grapefruit and Cranberry – the new products fit well with the creative cocktail culture and bring a new...
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Microsoft: AI will evolve from a digital tool to a digital assistant this year
Microsoft’s view is that 2026 could be a turning point in how we work, create, learn and solve problems with artificial intelligence. Hungary is in a good position in for...
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Germans reluctant to trust AI with their purchases
A recent survey has revealed that the vast majority of Germans would only allow AI to handle their purchases under strict control. This article is available for reading in Trade...
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Starbucks welcomes spring with purple coffee
A vibrant purple hue, a silky vanilla flavor, and a slightly nutty aftertaste – Starbucks’ new Ube Vanilla-inspired drinks bring fresh color and vibrancy to everyday urban coffee moments. A...
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Profession.hu: It takes less time to find a job today than a year ago
The average time from the start of a job search to filling a new position has shortened significantly, according to a recent, representative survey by Profession.hu. While in the first...
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