News and articles
Omnichannel or nothing – a new direction in e-commerce
Norbert Madar, the leader of PwC’s digital commerce team gave the closing presentation at the Day of Promotions conference. He provided a comprehensive overview of the rapid expansion of online...
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There are more questions than answers: what do Eurostat’s latest consumption data about Hungary actually reveal?
Eurostat’s 2024 consumption and economic statistics have been released, and as is usually the case at such times, the debate immediately flared up: is Hungary really a leader in the...
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A freezer the size of a tennis court, a cold storage warehouse the size of 5 supermarkets, 4 heat zones and 100 thousand refrigerated products per day – this is Kifli.hu’s summer logistics
Nearly 100 thousand chilled and more than 6600 frozen products are handled daily by the Kifli.hu logistics system during the peak of summer, while freshness does not let up by...
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GKI: What does a foreign tourist mean to us?
The role of tourism in Hungary has grown significantly over the past fifteen years. The number of days spent by foreigners in Hungary increased from 95.7 million days in 2010...
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Heineken 0.0 hits the big screen: a new chapter in the culture of moderation with F1® THE MOVIE
Heineken 0.0 has joined Apple Original Films as an official partner for F1® THE MOVIE. The partnership will also see the launch of a brand new campaign, created by the...
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New Operations Director at ORLEN Hungary
Péter Gyúrós joined the company as Director of ORLEN Hungary Retail Operations on March 17, 2025. With more than two decades of experience, he strengthens ORLEN’s operations in Hungary as...
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Conscious consumers, digital transformation: lessons learned on the FMCG market in 2024
This article is available for reading in Trade magazin 2025/6-7. In 2024 the FMCG sector showed modest growth for the second consecutive year, according to Euromonitor International’s “The World Market...
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The SZÉP card option for home renovations brought in billions in turnover
As of January 1, 2025, a new purpose of use has opened up for SZÉP card holders: they can now spend up to half of the amount on it on...
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The proportion of domestic food products in Slovak stores has further decreased
The proportion of domestic food on the shelves of Slovak stores fell again last year, a trend that has been declining for nearly a decade and a half, according to...
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Siófok leads Szallas.hu’s domestic booking top list for the summer of 2025
Siófok leads Szallas.hu’s domestic booking top list for the summer of 2025, with nearly two and a half times as many bookings as second-place Budapest. The Balaton region is the...
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Despite economic recovery, the number of insolvencies has increased in the Central and Eastern European region
The annual insolvency report for Central and Eastern Europe (CEE) by international credit insurer Coface paints a mixed picture. Although the region experienced economic growth in 2024, business uncertainty has...
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One click for happiness: nine out of ten Hungarians are impulse buyers
A fifth of Hungarians regularly buy products that they did not plan in advance, according to MediaMarkt’s latest, nationally representative research. It is particularly typical of the younger generation that...
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How much should you drink in summer? – recommendation from the National Association of Hungarian Dietitians
Due to the hot summer days and increased physical exertion, it is especially important to pay attention to adequate fluid intake at this time, warns the Hungarian Dietitians’ National Association...
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Climatic taste crisis: is gin’s distinctive flavor in danger?
Juniper berries, which determine the taste of gin, are also suffering from climate change, according to new research from Heriot-Watt University. Experts from the International Centre for Brewing and Distilling...
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Burn Orange
Inspired by fire, we have created a special drink with a smooth, refreshing taste that will truly fuel the fire burning inside you. Open a can and enjoy the BURN...
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Vileda and Dr. Beckmann Join Forces for Cleaning Product Bundles in Germany
Vileda and Dr. Beckmann have announced a strategic brand partnership in Germany. Starting in the second quarter of 2025, the two well-known household brands will offer joint product bundles supported...
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Aldi targets 20 new store locations across the UK
Aldi has unveiled an updated list of priority locations across the UK where it is actively seeking new store sites, following a nationwide call-out for suggestions from the public. The...
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Uber is charging below the official price
Uber returned to Budapest a year ago – and not just any way: they relaunched the service with free test rides and 80 and then 50 percent discounts. Since then,...
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New dietary advice bans cold meats and alcohol
Charcuterie, ultra-processed food, soft drinks, alcohol and added sugars are to be avoided according to new dietary recommendations with which the High Health Council wants to help Belgians make healthy...
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Promotions, prices, alternatives – promotions and Hungarian households
Tünde Turcsán, managing director of YouGov spoke about how Hungarian consumer attitudes have changed and the role of special promotions at the Day of Promotions conference. She told that in...
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The “Pass it Back, Brother!” spring 2025 campaign has ended successfully!
This year marks the seventh year of the ‘Pass Back, Brother!’ used mobile phone collection campaign, the spring phase of which has now successfully ended. The 120 collection points that...
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K&H: investors will receive a missing compass
The K&H Securities – Investor Sentiment Index has been launched, which measures the capital market expectations of K&H Securities’ retail investors on a weekly basis. Based on the responses of...
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Over 220: five young festival-goers embark on the Huberture expedition!
On June 20, five young, experienced hikers will set off on a unique challenge with the support of Hubertus: the Hubertúra. They will set off from the Zwack Unicum headquarters...
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Norway introduces tourist tax: municipalities can ease the burden of overtourism
According to experts, the corn crop is already showing a tragic picture, while the fate of wheat depends on the weather in the coming days. Rain continues to elude the...
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Budapest cannot retain the premium traveler – Interview with Zoltán Holczinger on the challenges of Hungarian aviation and tourism
The absence of a national airline, the dominance of low-cost carriers, and the limitations of luxury tourism all highlight why Budapest still struggles to catch up with Vienna or Prague...
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Bacardi opens a new chapter in the history of MARTINI®
Bacardi, a family-owned spirits company, is building on the values of its portfolio and one of the world’s most iconic brands, MARTINI, to respond to the changing expectations of modern...
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Apricots are threatened by a crop disaster – could the Hungarian tradition of cooking apricots disappear?
The 2025 apricot season has already been disrupted before it even started: according to the estimates of the professional organization FruitVeB, this year’s harvest may amount to only 10-20 percent...
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“Smart” technology, brutal consumption – The hidden price of AI
The energy demand of artificial intelligence is growing faster than the technology itself: data centers are expanding, power grids are straining, and big tech companies are even planning nuclear power...
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Tesco invests in prices, employees and stores
In September 2024 Tesco opened a new store on the shores of Lake Velence for the first time in ten years. This article is available for reading in Trade magazin...
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Inflation in Austria fell to 3.0 percent in May
In Austria, the annual rate of consumer prices rose by 3.0 percent in May, in line with the preliminary estimate, after a 3.1 percent increase in April, according to final...
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