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Upside-down products in German stores – strange shopping movement spreads across Europe
More and more German supermarkets are seeing strangely placed items: cans, chocolates, cream cheeses are upside down on the shelves. At first, shoppers may suspect that they are being sloppy,...
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The event market is back in full swing – the corporate event marketing segment achieved 78.4 billion in revenue in 2024
The Hungarian Advertising Association (MRSZ) and its affiliates presented the 2024 spending data of the domestic media and communications market at a joint conference on March 27. According to the...
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A digital treasure trove for monument lovers – e-orokseg.hu has been launched
Never before has Hungary’s built heritage been so spectacularly and easily accessible as it is now on the new, interactive database, the e-orokseg.hu website. The joint development of the Ministry...
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NKFH: Consumer protection officers inspected hundreds of stores and restaurants operated in the Far East
Consumer protection authorities inspected hundreds of shops and restaurants operated in the Far East, and fines of around 20 million forints were imposed during the nationwide targeted inspection, and 15...
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H-Vend Service Kft. has developed drink and food vending machines using digital technology.
H-Vend Service Kft. from Szeged has developed drink and food vending machines that use digital technology, can be managed remotely, and can be controlled without touching, with EU support, said...
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Hungarian startup digitizing cruise bookings could join the 4 billionaires’ club this year
CLICKnCRUISE has raised capital from angel investors, including József Szigetvári, former CEO of Szallas Group, valuing the company at HUF 1.3 billion. The cruise booking platform is growing rapidly: in...
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Sustainable feed for the agriculture of the future – protein-rich feed made from black soldier fly larvae at Öregtögy Farm
A new, environmentally friendly solution has appeared in Hungarian agriculture: one of Hungary’s first Black Soldier Fly (BSF) larva-based feed production plants has been launched at Öregtölgy Farm. The sustainable...
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AM: Ministry of Agriculture and University of Debrecen sign strategic cooperation agreement
The Ministry of Agriculture (AM) and the University of Debrecen have signed a strategic cooperation agreement – the ministry told MTI on Thursday. According to the information, at the signing...
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Spring is also allergy season
The spring sunshine brings not only joy but also discomfort for many. With the start of the pollen season, eye allergies affect millions of people. The pollen situation is worsening...
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52% German online retailers are dissatisfied
A majority of German ecommerce businesses are not happy with how the industry is performing. Only 6 percent of online sellers are ‘very satisfied’, which is the lowest that has...
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Equilor Fund Management won Euromoney awards in two categories
Equilor Asset Management has won awards in two categories for its Equilor Wealth Office’s outstanding asset management services at the Euromoney Global Private Banking Awards 2025. Based on the decision...
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Lidl Opens New Logistics Centre In Portugal, Expands In Romania
German supermarket chain Lidl has opened a new €115-million logistics centre in Loures, Portugal. The 54,000 square metre facility boasts a 44,000 pallet storage capacity, 111 loading docks, and can...
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Czech Republic tightens foot-and-mouth disease protection measures
In the Czech Republic, no cases of foot-and-mouth disease have been detected so far, but given the nearby epicenter of the severe epidemic in Slovakia, the Czech authorities are tightening...
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Diageo to push Johnnie Walker Black Ruby into more markets
After a pilot in a handful of cities last year, Diageo is rolling out the “fruit-forward whisky” further. Diageo is to take the “fruit-forward” Johnnie Walker Black Ruby whisky into...
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István Nagy: agricultural enterprises affected by foot-and-mouth disease will receive further assistance
The government is creating an opportunity for farmers affected by foot-and-mouth disease to receive financial support from the Wage Guarantee Fund, announced István Nagy, Minister of Agriculture, in a statement...
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The measures due to the foot-and-mouth disease epidemic have been amended and supplemented
The national chief veterinarian will introduce new measures and modify existing ones from March 30 in order to curb the foot-and-mouth disease (FMD) epidemic. Among other things, the organization of...
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Agricultural enterprises affected by foot-and-mouth disease will receive additional assistance
The government is creating an opportunity for farmers affected by foot-and-mouth disease to receive financial support from the Wage Guarantee Fund, announced Minister of Agriculture István Nagy. The Minister drew...
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Brand building at festivals
Today festivals aren’t only sponsorship venues for brands, but also complex marketing platforms where they can reach their target audience directly. This article is available for reading in Trade magazin...
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SHOP! Ideation
At the time of going to press, it was announced that SHOP! USA & Canada’s annual SHOP! Ideation Conference & Retail Challenge will take place on 20-21 October in Providence,...
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Gordon Ramsay partners with Flora
World-famous chef Gordon Ramsay has entered into a partnership with the Flora Food Group, which markets its plant-based butter alternatives under the Rama brand name in the UK. This article...
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Duckweed could be the next superfood
Duckweed has been declared fit for human consumption by the European Food Safety Authority (EFSA) and could soon be available on the European food market, as a sustainable and nutrient-rich...
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Turnaround in the domestic potato market: production up, prices down
In 2024 the volume of domestic crop production was down 11%, but the quantity of potatoes grown increased by 3.7%, breaking the negative trend of recent years. This article is...
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Plant-based foods and meat-like names
The French Supreme Court’s decision to allow manufacturers of plant-based meat substitutes to continue to use terms familiar to the meat industry such as “steak”, “sausage, “bacon” or “hamburger” should...
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Mosa Meat to enter the European market with cultured beef fat
Dutch company Mosa Meat has submitted an application to the European Commission (EC) and the European Food Safety Authority (EFSA) for the marketing of beef fat cultivated in bioreactors. This...
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FANAN hummus comes in new packaging and flavours
In response to the dynamic growth of the hummus market, Bezula Kft. has introduced the FANAN Falat product range. This article is available for reading in Trade magazin 2025/4. In...
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Vegan KitKat to disappear from the market
After four years Nestlé is discontinuing vegan KitKat on most of its markets, as production has become increasingly difficult due to falling demand. This article is available for reading in...
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Ahold Delhaize aims for 50% plant-based protein sales
By 2030 Ahold Delhaize intends to balance animal and vegetable proteins in its European food retail brand portfolio. This article is available for reading in Trade magazin 2025/4. The company...
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Munch saved 1,700 tonnes of food in 2024
According to Munch’s latest Sustainability Report, Hungarians saved more than 1,700 tonnes of food in 2024. This article is available for reading in Trade magazin 2025/4. By reducing food waste...
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Auchan supported communities with more than HUF 1 billion in 2024
Auchan Magyarország sponsored local communities with more than HUF 1 billion in 2024. This article is available for reading in Trade magazin 2025/4. Food rescue was a priority, with more...
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