Market News
The SZÉP card option for home renovations brought in billions in turnover
As of January 1, 2025, a new purpose of use has opened up for SZÉP card holders: they can now spend up to half of the amount on it on...
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The proportion of domestic food products in Slovak stores has further decreased
The proportion of domestic food on the shelves of Slovak stores fell again last year, a trend that has been declining for nearly a decade and a half, according to...
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Despite economic recovery, the number of insolvencies has increased in the Central and Eastern European region
The annual insolvency report for Central and Eastern Europe (CEE) by international credit insurer Coface paints a mixed picture. Although the region experienced economic growth in 2024, business uncertainty has...
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How much should you drink in summer? – recommendation from the National Association of Hungarian Dietitians
Due to the hot summer days and increased physical exertion, it is especially important to pay attention to adequate fluid intake at this time, warns the Hungarian Dietitians’ National Association...
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Vileda and Dr. Beckmann Join Forces for Cleaning Product Bundles in Germany
Vileda and Dr. Beckmann have announced a strategic brand partnership in Germany. Starting in the second quarter of 2025, the two well-known household brands will offer joint product bundles supported...
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Aldi targets 20 new store locations across the UK
Aldi has unveiled an updated list of priority locations across the UK where it is actively seeking new store sites, following a nationwide call-out for suggestions from the public. The...
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Customer experience and sustainable solutions: PENNY’s successful year
In 2024 PENNY Magyarország focused on preserving customer trust by keeping the usual wallet-friendly prices and high-quality product range. Customer experience and dynamic growth Last year PENNY opened eight new,...
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New dietary advice bans cold meats and alcohol
Charcuterie, ultra-processed food, soft drinks, alcohol and added sugars are to be avoided according to new dietary recommendations with which the High Health Council wants to help Belgians make healthy...
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Promotions, prices, alternatives – promotions and Hungarian households
Tünde Turcsán, managing director of YouGov spoke about how Hungarian consumer attitudes have changed and the role of special promotions at the Day of Promotions conference. She told that in...
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K&H: investors will receive a missing compass
The K&H Securities – Investor Sentiment Index has been launched, which measures the capital market expectations of K&H Securities’ retail investors on a weekly basis. Based on the responses of...
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Norway introduces tourist tax: municipalities can ease the burden of overtourism
According to experts, the corn crop is already showing a tragic picture, while the fate of wheat depends on the weather in the coming days. Rain continues to elude the...
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Budapest cannot retain the premium traveler – Interview with Zoltán Holczinger on the challenges of Hungarian aviation and tourism
The absence of a national airline, the dominance of low-cost carriers, and the limitations of luxury tourism all highlight why Budapest still struggles to catch up with Vienna or Prague...
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Apricots are threatened by a crop disaster – could the Hungarian tradition of cooking apricots disappear?
The 2025 apricot season has already been disrupted before it even started: according to the estimates of the professional organization FruitVeB, this year’s harvest may amount to only 10-20 percent...
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“Smart” technology, brutal consumption – The hidden price of AI
The energy demand of artificial intelligence is growing faster than the technology itself: data centers are expanding, power grids are straining, and big tech companies are even planning nuclear power...
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Inflation in Austria fell to 3.0 percent in May
In Austria, the annual rate of consumer prices rose by 3.0 percent in May, in line with the preliminary estimate, after a 3.1 percent increase in April, according to final...
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The government supports the renewal of Hungarian winemaking and the preservation of its traditions
We have long considered the wine sector, which is always capable of renewal, as the flagship of agriculture, therefore agricultural policy also thinks in the long term, on a value...
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K&H: the turnaround has happened, the authentic ones have emerged
Retail lending has clearly reached a turning point. After the decline in early 2023, the credit market has gradually recovered and is now close to its previous peak levels –...
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Garlic on European markets: Why a bountiful Chinese harvest doesn’t guarantee low prices?
Although China is set to record a bumper garlic harvest this year, European consumers should not expect any significant price drops, industry experts warn. Sea freight costs and international trade...
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Restructuring in the hygiene paper category
Trends in the hygiene paper market reflect changing consumer expectations, increased price sensitivity and the strengthening role of innovative developments. This article is available for reading in Trade magazin 2025/6-7....
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EU Alert and Cooperation Network 2024 Summary Published
The European Union’s Alert and Cooperation Network (ACN) recorded more than 9,400 notifications in food safety, animal and plant health issues in 2024. Most cases came through the RASFF system,...
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Whole milk powder selling price on the international market increased by almost one and a half times
The producer price of raw milk, expressed in national currency, stagnated in the European Union and New Zealand in April 2025, while in the USA it decreased by 5 percent...
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European retailers object to Kellanova takeover by Mars
The European Commission is to conduct an antitrust investigation into Mars‘ takeover of Pringles producer Kellanova, after retailers raised concerns about the manufacturer’s potentially excessive dominance. In August last year,...
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AliExpress launches fulfillment in Europe
Chinese online marketplace AliExpress is launching Local+, a fulfillment solution that allows retailers to outsource shipping. The platform has acquired several warehouses in Europe. As a result, shipping will be...
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Chamber of Agriculture: We do not ask for Ukrainian imports
The European Commission proposes indefinite benefits to Ukraine after the expired free trade measures, however, the position of the National Chamber of Agriculture (NAK) and the Association of Hungarian Farmers’...
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Albert Heijn launches “hybrid” milks in PlanetDairy tie-up
Denmark-based PlanetDairy described the move as “a major first for the European retail sector”. Albert Heijn, the largest grocer in the Netherlands, is launching a line of “hybrid” milks containing...
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The government supports the renewal of Hungarian winemaking and the preservation of its traditions
We have long considered the wine sector, which is always capable of renewal, as the flagship of agriculture, therefore agricultural policy also thinks in the long term, on a value...
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PwC E-toplist: The largest and most well-known online retailers
4 categories: largest, FMCG, Hungarian, best-known – PwC Hungary published the 2024 ranking of the most successful e-retailers on June 19 at a professional event attended by more than 40...
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Lidl holds on to its market leader position – they celebrated 20 years in Hungary last year
Last year Lidl celebrated 20 years in Hungary by investing in the future. Our magazine interviewed head of corporate communication Judit Tőzsér. – 2025 was a busy year for Lidl:...
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Crisis Map 2024: The number of protracted crises has increased significantly
The MPRSZ registered and analyzed 450 crisis situations according to communication aspects in the Crisis Map 2024 publication. In the crisis list summarizing all crisis communication situations of the year,...
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K&H: how many forints did Hungarians spend playing cards abroad?
K&H bank card customers made nearly 3 million purchases abroad, totaling almost 58 billion forints last summer, with the average amount spent per purchase being more than 178 thousand forints,...
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