Company and Personal News

Apenta Limonádé No.1

The deservedly popular Apenta Limonádé is to get a face lift....

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With Kinder to Paris

The main prize in the second stage of the “As many prizes, as reasons to unwrap” prize game organised by Ferrero Magyarország to promote Kinder was drawn on 23. March....

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(HU) Flora

„Love your heart throughout your life because this is what drives you” – we want to encourage and inspire consumers to pay attention to cardiac health and also to adopt...

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Delma Vajízű margarin

The new Vajízű margarine fits perfectly into the well known Delma product line dedicated to the priority of flavour....

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Mecsek Füszért generating revenues of HUF 16 billion last year

Revenues of Mecsek Füszért totalled HUF 16 billion last year, with 240 million spent on investment. The chain is present in 9 counties with 121 Coop stores, 14 C+C stores,...

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Győri Édes keksz

It is made for the first time in Hungary, from 100 percent natural ingredients, without artificial additives, so that families can enjoy the well known sweet flavours. New brand value...

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Baba dezodor és roll-on

The well known gentle care by Baba provides 24 hour protection against perspiration with its ProDermaTM ingredient which also contains skin care components....

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Bonduelle for children

Healthy nutrition for children is one of the key strategic objectives for Bonduelle pursued in co-operation with the Think Healthily! Program which is active in kindergartens. Bonduelle also provides training...

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SIÓ

The new campaign of SIÓ focuses on all the small parts, which make our life a whole, just like SIÓ itself. „All these mean, I am at home. Our World....

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Dr. Oetker Töltött Muffin

Products unique in their category, made with special baking-proof pudding cream and sold with a free muffin baking form....

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Record revenues for Ringier-group

The Ringier group produced 5.3 percent growth in 2008, with revenues totalling CHF 1,536 million. Digital media accounting for 8.5 percent of total revenues achieved especially dynamic growth. Ringier Magyarország...

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Bronze Pöttyös Warehouse Raktár (FrieslandCampina) – No need for luck, IT ALL DEPENDS ON YOU!

In the dynamic campaign conducted by Pöttyös Túró Rudi in the spring of 2008, the Pöttyös packaging turned into a currency buying over 80 kinds of crazy gifts supplied by...

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Airwaves Menthol&Eukaliptusz Tube

Since May 2009, the market leading Airwaves Menthol&Eukaliptusz chewing gum has also been available in new and innovative packaging so far unseen in Hungary....

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New sales director for POS Media

Nikolett Neff, former in-store sales manager was appointed sales director of POS Media Hungary in March. She has been working for POS media since June 2004. Her tasks will include...

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Third place: Coke ZERO – Lauritzen Marketing – The impossible is possible

The spectacular sampling campaign organised to support the introduction of Coke Zero was a great success among consumers and members of the jury as well. Young urban males were stopped...

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PICK Májpástétom natúr, chilis, mézes és sülthagymás ízekben

The practical PICK Májpástétom product line sold in diverse flavour versions is a fine innovation in the local market of liver pastes....

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Hungarian salami under the protection of Brussels

Budapest winter salami marketed under the Herz brand name in Hungary was granted protection by the competent EU commission in April. This decision has already generated new sales for the...

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Radler Lemon, Radler Bodza

Beer specialities made with natural lemon and elder extract....

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Stainless donations this year as well

Magyar Máltai Szeretetszolgálat and Vanish are to continue their campaingn to collect clothing this year as well. 8 tonnes of clothing was collected last year and cleaned in a laundry...

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Sidol tisztítószer

It is recommended for cleaning ceramic glass and stainless steel surfaces....

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Smurf invasion

A new customer loyalty campaign has been launched by SPAR Magyarország Kereskedelmi Kft. Customers in INTERSPAR, SPAR, Kaiser’s and Plus stores will receive Smurf figures and points depending on the...

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Somat Perfect Gel

Multi-functional dish washer liquid with cleaning, rinsing and salt functions in a single product. It also helps to protect glass and makes stainless steel dishes shiny....

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Stores opening

Tesco, Tököl Open: 25 March Chain: Tesco Store space: 1000 m2 SKU: 20 000 Spar, Balassagyarmat Open: 30 April Chain: Spar Store space: 688* m2 SKU: 6000 Spar, Érd Open:...

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News

The first quarter result of Wal-Mart Stores Inc. has been increased slightly, compared to the same period of 2008. The company reached $ 3.03 billion profit in the first three...

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Rauch IceT Mojito

Rauch IceT Mojito is an innovation for the summer by Rauch....

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Pawing Man, Crying Man and the rest

The digital campaign conducted by Heineken to promote responsible alcohol consumption under the title “Know the signs” in 2008 was a success. Five archeotypes representing the most typical forms of...

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Question

How will the latest proposed amendment of the Wine Law effect the present budget allocated to wine marketing in your opinion? How much money can the wine sector expect? Do...

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Bravo

Two new fruit flavours have been added to the Rauch Bravo product range....

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BAT Hungary turning green

The efforts made by British American Tobacco Hungary in this year’s Green Office Competition were recognised by the “best work environment” title awarded by KÖVET Egyesület. The objective of this...

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Answer

We have received a number of complaints from winemakers regarding the charge payable under 24/A. § of the Wine Law. Most of these complaints expressed the view that a uniform...

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