Company and Personal News

Update is gaining momentum

Update International Kft.’s plan is to double the number of its franchise stores by the end of the year, completing the building of the 100-shop network in Hungary. The number...

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FruFru fruit sour milk's

FruFru fruit sour milks are livening the old healthy Hungarian tradition of sour milks consumption....

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Health road show in INTERSPAR

SPAR Hungary organises its health road show for the 8th time between May and September 2010. The events will raise awareness of a healthy lifestyle in the INTERSPAR stores of...

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Innovation – the driving force behind growth

The need to raise consumers’ attention and keep it compels brand manufacturers to come out with new products regularly. Launching new products is usually accompanied with strong marketing campaigns. On...

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Joya soy product's

A refreshing novelty among Joya soy products. It combines the popular chocolate and vanilla flavours with a soft and creamy, pudding-type texture....

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Desire materialised

Market leader Pöttyös keeps pushing the boundaries of the Túró Rudi segment, appearing in shops with a successful new product every year. This year’s sensation is GURU, which rapidly conquered...

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Beer specialty with lemon

Beer specialty with lemon, the first flavoured beer in the medium price category....

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Borsodi is still the market leading beer in Hungary

Borsodi Brewery’s sales revenue was HUF 40.6 billion in 2006, with a pretax profit of HUF 4.3 billion – the result of cost efficiency measures after a loss-making 2008 business...

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Marketing communication switches from Off to On mode

In the following you can learn what Tímea Mege, the marketing director of Rewart Kft. and Gábor Szigeti, the editor of budapestujsag.hu think about current trends in marketing communication.Tímea Mege:...

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Real Nature curds

Real Nature curds are made of milk from cows kept on the best alpine meadows, in a natural environment....

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Linde cut costs by outsourcing

Linde Gas Hungary – the biggest gas manufacturer and seller of gases in Hungary – decided to cut costs by introducing card entry, and time and attendance systems. Wage calculation...

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Gramex participated in PLMA’s World of Private Label

One of Hungary’s biggest private label soft drink manufacturer, Gramex 2000 Kft. participated in the world’s biggest private label trade fair in Amsterdam. There were several foreign companies showing interest...

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Knowledge and dynamism for the food industry of the future

Balázs Pászti, an advisor to MÉTE (Hungarian Association of Food Science and Technology) speaks about the 18th Students’ Academic Conference and their plans for the future. – Could you please...

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MIZO Butter

A real novelty: butter that is easy to spread even when it is cold....

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Magic pencils in Tesco stores

Tesco launched a new fund-raising campaign on 8 June. In 91 hypermarkets special pencils can be bought, they cost HUF 2999 and the revenues from sales will go to Mosoly...

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Water polo players on a date with Theodora

From May six Olympic gold medallist water polo players and coach Dénes Kemény will appear on the bottles of Theodora mineral waters. Kékkúti Ásványvíz Zrt. has been sponsoring the national...

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A guide that reads well

Balázs Pászti told our magazine that the University of Szeged and MÉTE published a book, ‘Food technology for engineers’. It is a good read that focuses on the production of...

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The distribution of Rézangyal will be strenghtened by a strategic partnership

Under the agreement of Rézangyal Ltd. and Coca-Cola HBC Hungary Ltd., from the 5th of July, beside the 11 tastes of Rézangyal Classic Selection, Coca-Cola HBC became the exclusive distributor...

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Penam can obtain Multi bakery and Ceres Bakery Inc.

Penam can obtain all shares of Multi bakery and 100 percent control over the Ceres Bakery Inc. – decided the Competition Authority (GVH). The dominant Czech firm, the Penam produces...

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New commercial manager at Friesland

Commercial manager change will take place at Friesland Campina Hungária Zrt. The current commercial manager, Sípos Judit leaves the company from the 1st of August. She will be replaced by...

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Pöttyös-Szamos: The meeting of irresistible tastes

The Pöttyös provides several novelties for the fans of cooled milk desserts for decades. This year, an another specialty appeared in the market. The orange-flavored marzipan Pöttyös Pont2 is expected...

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New goodies from Kométa for the summer grill season

The new Kométa Fine grills product line, made directly for barbecue lovers. Beside the carefully selected ingredients prepared, delicately seasoned sausages, many delicious recipes and creative tips can be found...

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Danone: “Together for the Children”

The “Together for the Children” program, this year supports the construction of the Bakonybél Education Center, which financially supports the rehabilitation and healthy clinical nutrition of children with cancer for...

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Tesco and Öko-Pannon: joint roadshow for selective waste collection

Tesco Global Stores Ltd. and the Öko-Pannon Non-profit Ltd. in the scope of a joint roadshow aims to raise awareness of the importance of selective waste collection. During the summer,...

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CBA and Procter & Gamble: köszi (thanks)

“The heart of the community” (köszi) charity initiative program is a program created by CBA and the Procter & Gamble: Since 2006, the program supported the important goals of the...

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A new Tesco Express opened in Miskolc

On the 2nd of June, a new Tesco Express store opened its gates in Miskolc, under 29 Széchenyi street – reports www.tesco.hu. Tesco Expresses are waiting their customers with much...

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Glass parts were found in the baby food of dm

In Germany, two glass parts were found in two babylove bio baby dessert (yogurt and mixed fruit, from 7 months of age). As a precautionary measure the dm Ltd. recalls...

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Trigranit develops in Poznan

The mostly Hungarian-owned TriGranit, the third biggest commercial real estate developer in Europe signs a contract with PKP Polish Railway Company to construct a transport and trade center. Along with...

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Szentkirályi’s new logistics center has been handed over

The two patrons, Dr. Becsey Zsolt Secretary of State for Foreign Economic Relations and dr. Bábel Balázs archbishop of Kalocsa as well as Lezsák Sándor, vice president of the National...

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Red Bull Mobile to come

Telenor markets three device and two subscription types in a marketing cooperation with Red Bull, the energy drink company. Telenor and Red Bull introduce together in Hungary Red Bull Mobile...

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