Company and Personal News

New sales director at Wrigley

From 1 Januray 2010, György Walter is the new sales director of Wrigley Hungária Kft., the domestic market leader in chewing gum distribution. György Walter started his career at Unilever...

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New appointments at METRO

From 1 January 2010, György Óvári is the new operations director of METRO Kereskedelmi Kft. His predecessor, Tibor Zsombor will remain with the company as senior executive advisor for the...

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New managing director for METRO

From 1 January 2010, Peter Schweighofer is the new managing director of METRO Kereskedelmi Kft. He joined the METRO team in 1982 at METRO Cash & Carry Austria, where he...

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Agreement between BKIK and Superbrands

Last December András Wiszkidenszky, director of Superbrands Magyarország and Kristóf Szatmáry, president of the Budapest Chamber of Commerce and Industry (BKIK) signed an agreement, stating that the chamber will provide...

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Back to the future – Future store solutions at Praktiker

The masters course of POPAI Magyarország Association involved learning about the future store solutions at the Praktiker store in Vecsés, last autumn. Marketing director Péter Dömötör analyses the elements of...

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Coca-Cola Magyarország won a prize at CSR Best Practice competition

The competition was organised by the Hungarian Public Relations Association (MPRSZ) and there were 17 entries. Coca-Cola entered with a rehabilitation programme of the Szabadság island near Mohács, as the...

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Tesco and POS Media reach an agreement

POS Media Hungary preserves the exclusive right to sell or rent out three in-store communication tools (Digital Shelf Stopper, 3D Shelf Stopper and Giant Shopping Trolley Handle) in Tesco hypermarkets...

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‘Many products are missing that Hungarians would appreciate’

Bartolomeo La Cava founded his food product import company a year ago. Delifood International Kft.’s most popular products in Hungary are Parma ham and Parmigiano Reggiano. Their main distribution channels...

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Kalinka Szamovár – mézzel és teafűvel

Delicate taste, easy to consume....

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Caravan to Egypt

Pannontej Zrt. organised another successful promotion for its Karaván brand. Between 5 October 2009 and 8 November 2009 customers could send in stickers found in the packaging. Every week 100...

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Good start for NeoNoir

NeoNoir communication agency started its career last October. Based on the founders’ earlier performance it is now wonder that NeoNoir was up for a head start. They also work outside...

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hohes C

Care about our beloved ones the way as only we can really. With the 100% fruit, hohes C that is rich in vitamin C. Naturally. Healthy. Agency: ACG Reklámügynökség Kft....

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Fütyülős Mézes Szamóca

Fütyülős Mézes Szamóca is the latest innovation by Fütyülős and is expected to be the biggest success in 2010!...

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Online chat customer service on METRO’s website

From the middle of January, METRO’s website returns at http://www.metro.hu with a new look and new services, for instance online promotion leaflets, catalogues and a customer service via live chat....

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(HU) Hírmorzsák

German Aldi and Lidl face decrease of consumers. According to the survey of GfK market research institute; in the first ten months of the year, the turnover of Aldi and...

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Happy Day gyümölcslevek

Two delicious flavours from Happy Day! Happy Day Kajszibarack’s unique taste and silky thickness are the result the 40%-fruit content, which is the most perfect in the case of apricot....

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Medve Óriás kocka 46,7 g ömlesztett sajt

MEDVE Óriás Kocka will be a popular offer for cheese lovers with its 46.7-g packaging and favourable price....

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‘Love card’ from SPAR

SPAR Magyarország Kft. and the Hungarian Maltese Charity Service started its ‘Love card’ campaign: HUF 200 and HUF 500 cards with barcodes were placed at the cash desks of SPAR,...

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Question:

What do you consider the strengths of MONA Hungary? How did your business decisions contribute to the company’s good performance in a year like 2009?...

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Ideal sütemény

Ideal biscuits represent a new category on the market with their composition and individual packaging....

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Personnel changes at Mona Hungary Kft.

Mona Hungary Kft. is happy to welcome János Kiss, senior key account manager since July 2009. In July 2009, Edina Balog decided to resign from the post of marketing and...

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Answer:

KJ – Unfortunately the crisis did not avoid us either. It was important that we had a good sales strategy to react to it. RÉ – The biggest strength of...

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Red Bull Energy Shot

Not carbonated, no cooling required before consumption, its caffeine and tarurine content is the same as that of the normal energy drink....

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Stores opening

Tesco Express, Bp. (Pestszentimre) Open: 27 November Chain: Tesco Store space: 290 m2 SKU: 2500–3000 dm, Tapolca Open: 5 December Chain: dm Store space: 274 m2 SKU: 11 000 dm,...

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SGS against climate change

SGS, the world’s leading quality controlling, testing and certifying company is devoted to the protection of the environment, supporting several awareness raising campaigns. One of these is the ‘100 PHOTOS...

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TESCO negotiates with partners on the spot

For the first time, TESCO Global Zrt. will be present at Foodapest as a cooperating partner. Judit Molnár, Hungexpo’s revenue development manager told us that TESCO would not be present...

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Dr. Oetker Expressz Élesztő

Instant dry yeast that requires no dissolving in liquid or rising....

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Distributor of Scholl and Durex is the Best Workplace

SSL Magyarország Kft. finished first in the Világgazdaság-Hewitt Best Workplace Survey. An 87-percent employee loyalty can only be the result of consistent human resource management with long-term goals. According to...

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Eight happy winners at PICK

PICK Szeged Zrt. celebrated its 140th anniversary with launching its integrated communication campaign last September. Eight lucky winners will always remember 22 January 2010, when they were presented their Vista...

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The Csányi-empire’s collective stand

Bonfarm group will be present at Foodapest with a collective stand, presenting its complete portfolio. Tamás Éder, told our magazine that market leader PICK SZEGED Zrt., SOLE-MIZO Zrt., Csányi Pincészet...

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