Company and Personal News
Wizz Air welcomes its 60 millionth Hungarian passenger
Wizz Air has reached 60 million passenger traffic in Hungary, and they have given a special welcome to their 60 millionth Hungarian passenger, who boarded the company’s first flight to...
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The taste of luxury
In the super-premium and super-premium+ spirit categories consumers are increasingly looking for experience, authentic origin and special production methods. This article is available for reading in Trade magazin 2025/12-2026.01 In...
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What can someone following a paleo diet eat during the holidays?
Free of dairy, gluten and added sugar. For most people, that’s what the paleo diet means, and it’s still very popular in Hungary after many years. Perhaps there is more...
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The time has come for domestic professional asset management.
Geopolitical tensions, fluctuating interest rates and tax policy uncertainty are rewriting previous security models of asset management worldwide. – points out Balázs Horváth, member of the board of directors of...
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Balázs Hankó: there is huge potential at the Gödöllő University
There is huge potential at the Hungarian University of Agriculture and Life Sciences (MATE), which is currently among the 100 best agricultural universities in the world – said the head...
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Bel Group Shifts To Paper Packaging For Babybel Cheese
Cheese multinational Bel Group has announced the global roll-out of recyclable paper packaging for its iconic Babybel cheese. This sustainable packaging initiative aims to replace Babybel’s traditional cellophane with responsibly...
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Amazon tests delivery in half hour or less
In parts of Seattle and Philadelphia, ultra-fast delivery of household essentials and groceries is an extra $14 — or $4 for Prime members. Amazon is testing half-hour or quicker deliveries...
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Cattle farmers receive new targeted support
The Ministry of Agriculture continues to treat livestock farming as a key strategic sector in this challenging year. Therefore, it has enabled almost 6,000 farmers in the cattle sector to...
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István Nagy: there will be enough Hungarian fish for every family’s table
The people working in Hungarian aquaculture have done an excellent job, so there will be enough Hungarian fish for every family’s table; people will be able to get fish and...
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Record-breaking Black Friday in online orders
Hungarians have been more daring this year: Black Friday and the Christmas shopping season far exceeded modest preliminary estimates, and the volume of spending reached 260 billion forints. According to...
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Campaign launched to dispel misconceptions about meat and dairy products
There are many misconceptions about meat consumption and animal husbandry, and the National Chamber of Agriculture is dispelling these in its campaign titled “Facts to Taste” by presenting scientific facts...
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The newest PENNY store opened in downtown Szolnok
The newest PENNY store in Szolnok opened its doors on December 11th in the Pelikán Shopping Center. The new unit is now the third PENNY in the city, further expanding...
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Another butter price cut: ALDI halved the prices of several popular butters this year
ALDI is reducing the prices of several of its popular butter products again from today. As a result of the price drop in the international butter market, the supermarket chain...
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The heritage of flavors, tradition and innovation – Stühmer’s story that sweetened Hungary
Stühmer, Hungary’s iconic chocolate brand, has created something unique again. In his book titled “The One Who Sweetened the Country’s Life,” Balázs Hornyák tells the story of the Hungarian confectionery...
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Univer is building on export-led growth
Despite the challenging economic environment, in response to steadily growing domestic and export market demand, Univer Product Zrt. is strengthening its supply chain with a new, modern logistics center. The...
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Donate simply and securely: digital innovation in fundraising with Mastercard and Ecumenical Relief
Digitalization does not stop during the Advent period: just as in everyday life, electronic payment solutions are taking over the role of cash in donations. In order to create and...
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Milestone in Hungarian sustainable architecture: PENNY opened the country’s first purely wooden store in Aba
A unique development has been added to Hungarian retail: PENNY opened a store in Abán that, among other modern solutions, is made of renewable materials, with a wooden support structure....
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Power in every sip
In 2025 the volume and value of sports drink sales varied by product type. In the case of bottled and canned drinks, revenues remained at the previous year’s level despite...
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Protein intake: underrated plant sources in the Hungarian diet
According to a nationwide survey commissioned by Danone Magyarország, half of adults are unsure whether they consume enough protein, while plant-based protein sources continue to be less important in public...
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The Joy of Giving has begun! – thousands of volunteers are waiting for donations nationwide
The personal collection phase of the Adni Öröm! fundraising campaign has started: between December 11 and 16, 2025, thousands of volunteers will be waiting for customers’ non-perishable food donations in...
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Kärcher’s “Clean Shelter” public vote has closed – three animal shelters have received support in the company’s new social responsibility program
Kärcher Hungary launched its new social responsibility program in 2025, the “Animal Mission”, which aims to contribute to creating a cleaner, safer and more dignified environment for animals. The first...
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Close to consumers
This article is available for reading in Trade magazin 2025/11. “We have seen stable growth in both the wine and sparkling wine categories over the past year and a half”,...
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The future of AI agents: key predictions and trends for 2026
In 2025, such corporateAI appeared, going beyond simple instructions and reactive text generation, creating a new reality where digital agents not only talk, but also act. The “vibe codingappearance, i.e. the workslop,...
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No more “pig in a poke” in hospitality: How Eventrend Group reformed workforce management with the help of Giggle
One of the biggest challenges in the hospitality and event planning industry is managing seasonal fluctuations and high turnover. However, Eventrend Group, one of Hungary’s leading hospitality groups (operator of...
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Artificial intelligence will also transform taxation
Across the world, finance and tax leaders are looking to artificial intelligence (AI) to solve the challenges facing the business world, according to EY’s latest global survey covering 30 countries....
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The global climate crisis will become serious by 2025: never before have so many alarming signs pointed in one direction
It has been 10 years since the adoption of the Paris Climate Agreement. According to a recently published international summary, more than two-thirds of the Earth’s systems are now in...
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K&H: the phone has become the most practical Christmas payment method
At Christmas, along with the lights, our expenses can easily “surge”, especially when we pay with a bank card or mobile phone, and the forints slip out of our pockets...
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AI-körkép 2025: kilépett a csetablakból, belépett az életünkbe a mesterséges intelligencia
The year 2025 has proven that artificial intelligence is not only an increasingly popular and smarter conversation partner, but it is also fundamentally rewriting the world around us and our...
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Brand Footprint – the celebration of brands
Once again the joint Brand Footprint research by YouGov and WorldPanel made an attempt this year to measure the role of brands, using easily interpretable and logical metrics. On the...
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Festive comfort at the Basilica – with Wolt’s new solution, you can enjoy the atmosphere of the Advent Basilica without waiting in line
Wolt is bringing the Christmas experience even closer this year: the skip-the-line system became available for the first time at the Advent Bazilika Advent Fair held in front of St....
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