Children are becoming more aware: in 2025, more than 8,000 elementary school students participated in the Feed Your Mind educational program Challenge

Children are becoming more aware: in 2025, more than 8,000 elementary school students participated in the Feed Your Mind educational program Challenge

The 2025 challenge of the joint health education initiative of Nestlé and...

Turning point in the dairy sector

Turning point in the dairy sector

According to AKI data, domestic milk purchases were up 5% last year and a...

Dreher Breweries strengthens with three new senior managers

Dreher Breweries strengthens with three new senior managers

Áron Berkes joined the management of Dreher Breweries as HR Director,...

The secret currencies of loyalty

The secret currencies of loyalty

PwC manager Virág Kiss told in her presentation that there is a great...

Applications for the 2026 Hungarikum applications are now open

Applications for the 2026 Hungarikum applications are now open

The preservation, collection and promotion of our national values ​​is...

Belgium’s Colruyt Group launches data protection initiative

Belgium’s Colruyt Group launches data protection initiative

Thanks to the Colruyt Group’s new data protection initiative, more than 4...

Lidl wins For a Sustainable Future Award: recognition for business transformation

Lidl wins For a Sustainable Future Award: recognition for business transformation

Lidl Magyarország has won the For Sustainable Future Award in the Business...

Dishwasher or manual washing-up?

Dishwasher or manual washing-up?

Dishwasher detergent sales were up 0.7% in January-September 2025 compared to...

Signature 40 – the region’s new common language: An interview with founders Márton Nagy and Ádám Vaszary on the new dimension of the Signature Platform in 2026

Signature 40 – the region’s new common language: An interview with founders Márton Nagy and Ádám Vaszary on the new dimension of the Signature Platform in 2026

Signature 40 – the Hungarian list that is going to become a Central...

Ben & Jerry’s directors set to depart by end of year

Ben & Jerry’s directors set to depart by end of year

Ice cream company Ben & Jerry’s has announced changes to its...

(HU) Kautzky Szemők Adrienn: Vigyázzunk a sarlatánokkal

(HU) Kautzky Szemők Adrienn: Vigyázzunk a sarlatánokkal

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dm invests €230 million in new distribution center in Kronstorf

dm invests €230 million in new distribution center in Kronstorf

dm drogerie markt is launching the largest single investment in its...

Mars Commits €18.5m To Sustainable Rice Sourcing

Mars Commits €18.5m To Sustainable Rice Sourcing

Mars, the company behind brands like Ben’s Original, Tasty Bite, and...

Royal Cactus and Lemon

Royal Cactus and Lemon

The new Royal Cactus offers the exotic flavour of sun-kissed Mediterranean...

Superbrands celebrated again in 2025

Superbrands celebrated again in 2025

Hungary's leading brands received the Superbrands and Business Superbrands...

László Pekó: “Coop isn’t just a network, it is a way of life – and has been for 30 years”

László Pekó: “Coop isn’t just a network, it is a way of life – and has been for 30 years”

This article is available for reading in Trade magazin...

(HU) Karácsonyi tv-reklámok 2025 – indul a közönségdíj szavazás

(HU) Karácsonyi tv-reklámok 2025 – indul a közönségdíj szavazás

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McDonald’s restaurants will be closed nationwide on December 24-25

McDonald’s restaurants will be closed nationwide on December 24-25

For the Hungarian McDonald's restaurant chain, it is a priority this year...

The Hortobágy fish farm delivers one hundred tons of fish to stores every day

The Hortobágy fish farm delivers one hundred tons of fish to stores every day

As Christmas approaches, the Hortobágy fish farm is already delivering a...

Price reduction at Lidl: Popular butters are available for less

Price reduction at Lidl: Popular butters are available for less

Lidl Hungary continues its price reductions and will permanently reduce the...

Winners of the 2025 Retailer of the Year award announced

Winners of the 2025 Retailer of the Year award announced

For the 11th time, Trade magazin invited sales outlets and retail chains...

Domestic fish production is seeking a new balance

Domestic fish production is seeking a new balance

Today the situation of domestic fish farming is both promising and tense:...

K&H: significant price drop in the pork market

K&H: significant price drop in the pork market

The European pig market experienced a significant price drop during the...

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More convenient payment options and new features are coming to BudapestGO

More convenient payment options and new features are coming to BudapestGO

The Budapest Transport Center will update the BudapestGO application with new...

(HU) Egy egészen hatékony kempingfőző – A nap videója

(HU) Egy egészen hatékony kempingfőző – A nap videója

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(HU) Sárgaréz só- és borsőrlők – A nap képe

(HU) Sárgaréz só- és borsőrlők – A nap képe

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In a luxurious environment, with unlimited tasting: the 9th Indoor Beer Festival is coming

In a luxurious environment, with unlimited tasting: the 9th Indoor Beer Festival is coming

The demand for premium gastronomic experiences is growing spectacularly in...

Nébih: labeling errors found in dry rosé sparkling wines

Nébih: labeling errors found in dry rosé sparkling wines

The National Food Chain Safety Authority (Nébih) tested dry rosé sparkling...

What are you eating today? – Focus on food packaging

What are you eating today? – Focus on food packaging

How can we protect food from physical, chemical and biological effects? How...

What makes a good advertisement today?

What makes a good advertisement today?

Gábor Tolnai, head of the marketing insight division at Kantar Hoffmann gave...

MySPAR app: 5 years in the centre of the digital shopping experience

MySPAR app: 5 years in the centre of the digital shopping experience

The MySPAR app is celebrating its 5th anniversary this year – half a...

If you want fresh pine, look for Hungarian-produced pine

If you want fresh pine, look for Hungarian-produced pine

Nearly two million pine trees will be sold nationwide in the coming days, and...

Allee’s operations are exemplary in terms of sustainability at a global level

Allee’s operations are exemplary in terms of sustainability at a global level

Allee is the only shopping mall and building in Hungary to have achieved the...

Careless corporate use of artificial intelligence can also violate trade secrets

Careless corporate use of artificial intelligence can also violate trade secrets

The Hungarian law on artificial intelligence (AI) came into force on December...

The 7th Art is Business Awards were presented

The 7th Art is Business Awards were presented

On December 10, 2025, the National Dance Theatre hosted the 7th Art is...

From hair roots to hair volume
Up until September 2025 the shampoo market expanded by 2.3% in value YTD...

Italy’s Granarolo expands in the UK
Italian dairy company Granarolo – which has been present in England since...

Large companies can plan in a more predictable environment again by 2026
For large domestic companies, the year 2026 will no longer be about...

We subjected hygiene products to laboratory testing
The National Trade and Consumer Protection Authority (NKFH) conducted a...

This is how humans and AI work together – the artificial intelligence revolution in the workplace
According to GKI research, 80 percent of the Hungarian population is not yet...

NKFH: Children’s dinnerware recalled due to inadequate consumer information
The Dinosaur World and Unicorn Magic dinnerware sets for children have been...

Skiers can expect an average travel insurance premium of around 870 forints per day this season.
This season, the average ski insurance premium is around 870 forints per day...

Marketing Diamond Awards: Another record number of entries received – and you can still enter!
So far, nearly 500 agency and client entries have been received for this...

Buitoni Condensed Tomato Sauce with Onions
In the mouth-watering Buitoni concentrated tomato sauce the rich flavour of...

Billa Czechia Focuses On Quick Commerce
Billa Czechia has announced a shift in its online strategy, moving away...

The number of ATMs has increased dramatically, but this is barely reflected in traffic
Banks are getting better at installing automatic teller machines...

Retailers turn to AI for marketing, merchandising
AI investments are widespread across retail, but using the tech doesn’t...

Heineken launches WhatsApp technology that swaps voice notes for beers in pubs
Heineken has created a WhatsApp bot in an effort to transform long voice...

Aldi Süd’s German flagship store: A closer look at the discounter’s largest format
With its two-thousand-square-meter flagship, Aldi Süd extends the discount...

(HU) Elegáns és egyszerű vendégváró falat az ünnepi asztalra – A nap videója
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(HU) Luxuswhiskyhez luxuspohár – A nap képe
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(HU) A nap mondása
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Pickup from the box – the next morning!
The GLS Automatic Express, which has been operating since the end of August,...

Challenges of the retail sector: retail has become more crisis-resistant
The retail sector – especially food retail – is going through a turbulent...

Szerencsejáték Zrt. strengthens its position with lottery islands
Szerencsejáték Zrt. is closing the year with the opening of a new type of...

NGM: conscious shopping for peaceful holidays, consumer protection advice for the Christmas period
The number of consumer protection risks also increases during the...

How to avoid the hassles of online shopping?
Hungarian online stores generate 25-30%, and in some cases nearly 50%, of...

NKFH: no misleading values ​​were found in the liquid absorption capacity of newborn diapers and sanitary napkins
A comprehensive examination of hygiene products, including newborn diapers...

The amount allocated for gifts has increased further
19-29 year-olds will spend an average of 51,000 forints on Christmas gifts...

It’s time for company Christmas parties: a waste of money or a good party?
Hungarian employers continue to stick to their company Christmas traditions:...

Price isn’t enough, promotions and re(in)novation are lifting the plane
On the fourth day of Business Days Erik Vágyi, managing director of...

KSH: industrial production decreased by 2.7 percent in October compared to the same period of the previous year, and increased by 0.5 percent compared to the previous month
In October 2025, the volume of industrial production fell by 2.7 percent...

Scientific compass in logistics: Logistics Yearbook 2026 published
The Logistics Yearbook 2026, the latest volume of the scientific publication...