CDs and DVDs are experiencing a renaissance at Vatera, but second-hand LEGO is the real star of this Christmas

CDs and DVDs are experiencing a renaissance at Vatera, but second-hand LEGO is the real star of this Christmas

The backbone of Vatera's turnover this year was the collectibles categories,...

Christmas tree shopping is also going digital: demand for online ordering is growing rapidly

Christmas tree shopping is also going digital: demand for online ordering is growing rapidly

Wolt's popular Christmas tree home delivery service is available again this...

NGM and VOSZ cooperation agreement for the security of digital commerce

NGM and VOSZ cooperation agreement for the security of digital commerce

The Ministry of National Economy (NGM) and the National Association of...

Children are becoming more aware: in 2025, more than 8,000 elementary school students participated in the Feed Your Mind educational program Challenge

Children are becoming more aware: in 2025, more than 8,000 elementary school students participated in the Feed Your Mind educational program Challenge

The 2025 challenge of the joint health education initiative of Nestlé and...

OKSZ members for those who don’t have Christmas

OKSZ members for those who don’t have Christmas

Every year, OKSZ member organizations engage in Christmas fundraising and...

One in five adolescents worldwide exhibits disordered eating behavior

One in five adolescents worldwide exhibits disordered eating behavior

BioTechUSA's Together for Children's Health program, which raised awareness...

Turning point in the dairy sector

Turning point in the dairy sector

According to AKI data, domestic milk purchases were up 5% last year and a...

Light and warmth for the needy at Christmas: Hospitality for love for seven days, with 1,000 servings of hot food per day

Light and warmth for the needy at Christmas: Hospitality for love for seven days, with 1,000 servings of hot food per day

This year, the Ecumenical Relief Organization will once again organize its...

Despite the damage caused by the drought, there will be no shortage of high-quality Hungarian fish

Despite the damage caused by the drought, there will be no shortage of high-quality Hungarian fish

Although the drought caused serious damage to domestic fish farms this year,...

Dreher Breweries strengthens with three new senior managers

Dreher Breweries strengthens with three new senior managers

Áron Berkes joined the management of Dreher Breweries as HR Director,...

Tetra Pak and García Carrión introduce the world’s first paper-based protective layer for juice packaging and launch new packaging development

Tetra Pak and García Carrión introduce the world’s first paper-based protective layer for juice packaging and launch new packaging development

Tetra Pak has partnered with Spanish beverage manufacturer García Carrión...

Importers’ pricing practices in the focus of the GVH

Importers’ pricing practices in the focus of the GVH

The Hungarian Competition Authority (GVH) and the Hungarian National Bank...

The secret currencies of loyalty

The secret currencies of loyalty

PwC manager Virág Kiss told in her presentation that there is a great...

Applications for the 2026 Hungarikum applications are now open

Applications for the 2026 Hungarikum applications are now open

The preservation, collection and promotion of our national values ​​is...

According to K&H, digital assistants are taking the customer experience to a new level

According to K&H, digital assistants are taking the customer experience to a new level

K&H's digital assistant, Kate, already helps 150,000 users with their...

GVH: Artificial intelligence will also transform competitive conditions

GVH: Artificial intelligence will also transform competitive conditions

The Hungarian Competition Authority (GVH) also participated in the inaugural...

Nébih immediately suspended the operation of a game processing plant due to serious food safety problems

Nébih immediately suspended the operation of a game processing plant due to serious food safety problems

Inspectors from the National Food Chain Safety Office (Nébih) conducted an...

Belgium’s Colruyt Group launches data protection initiative

Belgium’s Colruyt Group launches data protection initiative

Thanks to the Colruyt Group’s new data protection initiative, more than 4...

How do plastics become soil killers? What should we pay attention to at Christmas to curb plastic dumping?

How do plastics become soil killers? What should we pay attention to at Christmas to curb plastic dumping?

The latest research results show that plastics in the soil poison key...

AI-ready NAT creation is required

AI-ready NAT creation is required

Artificial intelligence is transforming the world of work at an unprecedented...

Lidl wins For a Sustainable Future Award: recognition for business transformation

Lidl wins For a Sustainable Future Award: recognition for business transformation

Lidl Magyarország has won the For Sustainable Future Award in the Business...

Marketing spending is decreasing, customer base is increasing – what is the secret to the success of SMEs?

Marketing spending is decreasing, customer base is increasing – what is the secret to the success of SMEs?

Eight out of ten Hungarian small and medium-sized enterprises are actively...

Dishwasher or manual washing-up?

Dishwasher or manual washing-up?

Dishwasher detergent sales were up 0.7% in January-September 2025 compared to...

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More convenient payment options and new features are coming to BudapestGO

More convenient payment options and new features are coming to BudapestGO

The Budapest Transport Center will update the BudapestGO application with new...

(HU) Egy egészen hatékony kempingfőző – A nap videója

(HU) Egy egészen hatékony kempingfőző – A nap videója

Sorry, this entry is only available in...

(HU) Sárgaréz só- és borsőrlők – A nap képe

(HU) Sárgaréz só- és borsőrlők – A nap képe

Sorry, this entry is only available in...

Signature 40 – the region’s new common language: An interview with founders Márton Nagy and Ádám Vaszary on the new dimension of the Signature Platform in 2026

Signature 40 – the region’s new common language: An interview with founders Márton Nagy and Ádám Vaszary on the new dimension of the Signature Platform in 2026

Signature 40 – the Hungarian list that is going to become a Central...

Ben & Jerry’s directors set to depart by end of year

Ben & Jerry’s directors set to depart by end of year

Ice cream company Ben & Jerry’s has announced changes to its...

(HU) Kautzky Szemők Adrienn: Vigyázzunk a sarlatánokkal

(HU) Kautzky Szemők Adrienn: Vigyázzunk a sarlatánokkal

Sorry, this entry is only available in...

dm invests €230 million in new distribution center in Kronstorf

dm invests €230 million in new distribution center in Kronstorf

dm drogerie markt is launching the largest single investment in its...

Mars Commits €18.5m To Sustainable Rice Sourcing

Mars Commits €18.5m To Sustainable Rice Sourcing

Mars, the company behind brands like Ben’s Original, Tasty Bite, and...

Royal Cactus and Lemon

Royal Cactus and Lemon

The new Royal Cactus offers the exotic flavour of sun-kissed Mediterranean...

Superbrands celebrated again in 2025

Superbrands celebrated again in 2025

Hungary's leading brands received the Superbrands and Business Superbrands...

László Pekó: “Coop isn’t just a network, it is a way of life – and has been for 30 years”

László Pekó: “Coop isn’t just a network, it is a way of life – and has been for 30 years”

This article is available for reading in Trade magazin...

(HU) Karácsonyi tv-reklámok 2025 – indul a közönségdíj szavazás

(HU) Karácsonyi tv-reklámok 2025 – indul a közönségdíj szavazás

Sorry, this entry is only available in...

McDonald’s restaurants will be closed nationwide on December 24-25
For the Hungarian McDonald's restaurant chain, it is a priority this year...

The Hortobágy fish farm delivers one hundred tons of fish to stores every day
As Christmas approaches, the Hortobágy fish farm is already delivering a...

Price reduction at Lidl: Popular butters are available for less
Lidl Hungary continues its price reductions and will permanently reduce the...

Winners of the 2025 Retailer of the Year award announced
For the 11th time, Trade magazin invited sales outlets and retail chains...

Domestic fish production is seeking a new balance
Today the situation of domestic fish farming is both promising and tense:...

K&H: significant price drop in the pork market
The European pig market experienced a significant price drop during the...

In a luxurious environment, with unlimited tasting: the 9th Indoor Beer Festival is coming
The demand for premium gastronomic experiences is growing spectacularly in...

Nébih: labeling errors found in dry rosé sparkling wines
The National Food Chain Safety Authority (Nébih) tested dry rosé sparkling...

What are you eating today? – Focus on food packaging
How can we protect food from physical, chemical and biological effects? How...

What makes a good advertisement today?
Gábor Tolnai, head of the marketing insight division at Kantar Hoffmann gave...

MySPAR app: 5 years in the centre of the digital shopping experience
The MySPAR app is celebrating its 5th anniversary this year – half a...

If you want fresh pine, look for Hungarian-produced pine
Nearly two million pine trees will be sold nationwide in the coming days, and...

Allee’s operations are exemplary in terms of sustainability at a global level
Allee is the only shopping mall and building in Hungary to have achieved the...

Careless corporate use of artificial intelligence can also violate trade secrets
The Hungarian law on artificial intelligence (AI) came into force on December...

The 7th Art is Business Awards were presented
On December 10, 2025, the National Dance Theatre hosted the 7th Art is...

From hair roots to hair volume
Up until September 2025 the shampoo market expanded by 2.3% in value YTD...

Italy’s Granarolo expands in the UK
Italian dairy company Granarolo – which has been present in England since...

Large companies can plan in a more predictable environment again by 2026
For large domestic companies, the year 2026 will no longer be about...

We subjected hygiene products to laboratory testing
The National Trade and Consumer Protection Authority (NKFH) conducted a...

This is how humans and AI work together – the artificial intelligence revolution in the workplace
According to GKI research, 80 percent of the Hungarian population is not yet...

NKFH: Children’s dinnerware recalled due to inadequate consumer information
The Dinosaur World and Unicorn Magic dinnerware sets for children have been...

Skiers can expect an average travel insurance premium of around 870 forints per day this season.
This season, the average ski insurance premium is around 870 forints per day...

Marketing Diamond Awards: Another record number of entries received – and you can still enter!
So far, nearly 500 agency and client entries have been received for this...

Buitoni Condensed Tomato Sauce with Onions
In the mouth-watering Buitoni concentrated tomato sauce the rich flavour of...

Billa Czechia Focuses On Quick Commerce
Billa Czechia has announced a shift in its online strategy, moving away...

The number of ATMs has increased dramatically, but this is barely reflected in traffic
Banks are getting better at installing automatic teller machines...

Retailers turn to AI for marketing, merchandising
AI investments are widespread across retail, but using the tech doesn’t...

Heineken launches WhatsApp technology that swaps voice notes for beers in pubs
Heineken has created a WhatsApp bot in an effort to transform long voice...