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Corporate innovation has gained momentum again – especially in the field of digital developments
The K&H innovation index increased by two points to 28 points in the first half of 2025. The indicator measuring the innovation activity of domestic companies with sales revenue of...
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A new sampling laboratory for testing agricultural crops has been established in Fót
The new, modern sampling laboratory and headquarters of the Mertcontrol group in Fót have been handed over. The new facility supports the production of quality, reliable food through the most...
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The regional importance of JYSK’s Ecser distribution center continues to grow
From April 2025, JYSK’s distribution center in Ecser will also supply 91 stores in Austria, becoming the seventh country to do so, and from June, online orders from the neighboring...
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Henkel and the 10 Million Trees Foundation plant 1,800 trees
Henkel Magyarország and the 10 Million Trees Foundation have been working together for five years. This article is available for reading in Trade magazin 2025/5. As a result of their...
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More than 44,000 people tried going vegan in January
This year’s Veganuár was a huge success, according to the organiser Prove: 44,535 people tried the vegan diet, encouraged by Adél Jordán and more than 10 other famous experts and...
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Flavors, experiences, awareness: A free gastronomic adventure at the Water, Music, Flower Festival
Two major Hungarian festivals, the Water, Music, Flower Festival (VZV) and MentesFeszt, have entered into a strategic partnership, resulting in the launch of the MentesFeszt Village in 2025 – a...
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Even during the challenges, fruit growers can count on the government
The government is committed to supporting the horticultural sector, even in the midst of challenges. Therefore, Minister of Agriculture István Nagy initiated a consultation with the sector’s stakeholders in order...
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Are we growing teeth while AI takes over?
From tooth regeneration to the use of artificial intelligence, Clinident’s compilation highlights some of the promising innovations in dentistry of the future, including a Japanese development that can naturally replace...
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Makro Spain expands private label offering
Makro added 406 new private label products to its assortment in Spain in the 2023-2024 financial year, bringing the total to over 6,000 under the Metro Chef, Metro Professional, Metro...
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Home of Vision: Samsung’s 2025 audiovisual product line is available
Samsung’s latest 2025 audiovisual product line is now available in Hungary. To celebrate the launch and the power of Samsung Vision AI, the company held “The Home of Vision” event,...
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Ca di Rajo – Menolia Prosecco Extra Brut/Brut/Extra Dry
Menolia is a Prosecco DOC Treviso that combines the elegance and quality of classic Prosecco with exceptional value for money. Contact: Zwack Unicum Nyrt. Annamária Molnár wine trade marketing koordinátor;...
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Lekkerland partners with VusionGroup to digitalize its 24/7 smart kiosks
Lekkerland, REWE Group’s expert in convenience solutions, has partnered with VusionGroup to fully digitalize its rapidly expanding network of autonomous 24/7 smart kiosks that leverage self-checkout technology across Germany. Located...
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Bell Food’s Eisberg unit sells three Eastern Europe plants
Bell Food Group’s Eisberg unit is selling three production sites in Poland, Romania and Hungary to focus on markets in the DACH region. Switzerland-headquartered Bell Food, which supplies meat and...
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David Beckham, Pélé and Ronaldinho star in new Pepsi MAX ad
Soft drink brand Pepsi MAX is uniting football stars from across the generations for a jam-packed new campaign featuring David Beckham, Alexia Putellas, Leah Williamson and Lauren James. Centred around...
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NGM: prices of affected drugstore products decreased by almost a quarter
We have taken another step against unjustified price increases, the prices of affected drugstore products have decreased by nearly a quarter, the Ministry of National Economy (NGM) announced on Tuesday....
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The National Trade Association is preparing a proposal to eliminate margin squeeze
In order to avoid further uncertainty, the international food retail enterprises of the National Trade Federation (OKSZ) are proposing to the government a smooth phasing out of the margin freeze,...
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Only two EU countries have higher inflation than Hungary
The European Inflation Outlook of the Private Banker compared the inflation data for March and April and concluded that despite the decrease in Hungary’s annual inflation rate of 4.2 percent,...
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Bankmonitor: More than 19,000 billion HUF is lying unsecured with Hungarians
According to MNB statistics, Hungarians held 19,236.1 billion forints in cash and freely in their bank accounts in the first quarter of 2025. Every Hungarian has more than 2 million...
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The secret to successful digital transformation – according to KPMG
Companies continue to watch their competitors’ moves with a wary eye, but this is no longer the main influencing factor when deciding on digital investments. In the past two years,...
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Spring tax package 2025 – wide-ranging changes in several tax codes
The Ministry of National Economy has submitted the draft of the spring tax package to the Parliament, which includes amendments to several tax codes. EY experts provide information on the...
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An international breakthrough in the life of chocoMe Atelier: the prestigious International Chocolate Awards have catapulted Hungarian bean-to-bar chocolates to the forefront of the world
chocoMe Atelier’s bean-to-bar collection has earned four silver and three bronze medals at the European round of the International Chocolate Awards, widely regarded as the most prestigious competition in the...
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Heineken launches campaign for offline meetings
More than half of adults feel overwhelmed by their presence on social media platforms, according to a new study by Heineken. The world-famous beer brand’s new advertising campaign draws attention...
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EU AI Act – EU Artificial Intelligence Regulation
Regulation (EU) 2024/1689 of the European Parliament and of the Council introduces comprehensive rules on the use of artificial intelligence in the European Union. The entry into force of the...
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SIAL China has opened, Hungary is also introducing itself
Premium foods and specialties will also be on display at the Agrármarketing Centrum’s community stand in Shanghai, where one of the world’s most significant international food industry events, SIAL China,...
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K&H Analyst Commentary: Hungarian wages continue to slow down
Based on the current outlook, net real wages may increase by 3.8 percent this year. Wage dynamics have been slowing down continuously since the beginning of last year, and the...
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Jerónimo Martins targets 300 store openings in 2025
Portuguese retail group Jerónimo Martins plans to invest EUR 1.1bn in 2025, mainly in Poland and Colombia. This article is available for reading in Trade magazin 2025/5. The goal is...
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Europe’s favorites are now available at home – award-winning products at discounted prices on Kifli.hu
Kifli.hu’s parent company, Rohlik Group, has won four international awards with its private label products at one of the world’s most prestigious retail competitions. At the PLMA 2025 awards ceremony,...
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SPAR takes another step towards digitalization
SPAR continues its digital innovations in Hungary. The use of electronic shelf labels has already been implemented in more than ten franchise partner stores and three self-operated stores: in Budapest,...
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Essential oil market with new directions: consciousness is shaping the demand
The essential oils renaissance has brought new product forms and usage patterns – and also a shift in the entire market approach. This article is available for reading in Trade...
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