Market News
Magnit Acquires Controlling Stake In Azbuka Vkusa
Russian retailer Magnit has acquired a controlling stake in premium retail store operator Azbuka Vkusa. Russia’s Federal Antimonopoly Service (FAS) approved the acquisition on 5 May, according to Interfax.com. Azbuka Vkusa...
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Asparagus exports increased in 2024
According to Eurostat data, the asparagus cultivation area in Hungary has decreased in the past decade, and in 2024 it was around a thousand hectares. The harvested quantity of asparagus...
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Márton Nagy: the government would introduce margin restrictions for stores selling household goods
The government may discuss on Wednesday and is expected to adopt on Thursday the proposal that would introduce a margin restriction in stores selling household goods from mid-May to early...
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More expensive Barbie, thinner Heinz – Trump’s tariffs redraw the global consumer market
The impact of Donald Trump’s tariff policy is affecting more and more industries: toy manufacturers, automotive giants and FMCG companies are also forced to raise prices, restructure production or reduce...
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Almost 20 percent cheaper food? The government is satisfied with the results of the margin reduction
“Thanks to the margin reduction, more and more products can be purchased cheaper, and we will continue to take decisive action against unjustified, excessive price increases and price hikers,” said...
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The Hungarian Food Bank Association is organizing a record-sized food collection on Friday and Saturday
At the Friday and Saturday fundraiser organized by the Hungarian Food Bank Association, customers can make donations for people and families living in need in more places than in previous...
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Introducing the new general manager of Henkel Consumer Brands: Maurizio Salvaggio believes in the power of a team
On 1 April Maurizio Salvaggio took over the leadership of the consumer brands division at Henkel Magyarország. Maurizio Salvaggio joined Henkel in 2018, having gained management experience at Reckitt Benckiser...
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Regional trend: the population spends more abroad than at home
The value of foreign purchases continues to grow more dynamically than domestic ones, driven by the expansion of online transactions. During a single purchase, the population of the countries studied...
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Allegro realises EUR 2.6bn sales in 2024
Sales by Polish online marketplace Allegro grew by 7% to reach EUR 2.6bn in 2024. This article is available for reading in Trade magazin 2025/5. Gross merchandise volume (GMV) increased...
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Ice cream ferry and battle of Balaton flavors – the Balaton Fagyija election is coming
On May 9th, not only will the ferry between Tihany and Szántód set sail, but also a whole special gastronomic experience: the Balaton Fagyija 2025 election, on board a mobile...
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A promising wine from the Balaton Uplands
Amid climate change and stricter plant protection regulations, more and more vineyards are looking for a way out towards sustainable winemaking. The Viticulture and Enology Research Institute of the University...
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Investor survey: global business sector’s expectations for world economic growth this year are deteriorating markedly
The global business sector’s expectations for this year’s global economic growth are deteriorating markedly due to the tariff war, according to a recent investor survey presented in London by Oxford...
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Tourist bus connecting Saxony attractions launched in Transylvania under the name UNESCO bus
A tourist service called UNESCO Bus has been launched in Transylvania by a tourism agency to compensate for the difficulty of public transport in reaching the smaller settlements of the...
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Nestlé rolls out KitKat chocolate tablets in Romania
Nestlé has launched a new 99g KitKat chocolate tablet line in Romania, alongside the brand’s traditional bar format. This article is available for reading in Trade magazin 2025/5. Free from...
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HÖOK: the purchasing power of scholarships has halved in four years
Although wages have started to increase, student benefits have not followed this trend, so the purchasing power of scholarships has almost plummeted in four years, the National Conference of Student...
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VM & Display Show
On 9-10 April the VM & Display Show will take place in London, where the latest trends and innovations in visual merchandising are going to be on display in the...
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The 55-65 age group is also considered an important labor market reserve
Public charges for seasonal and casual employment have increased significantly in Hungary, and from July, further restrictions will make employment under the EFO framework more difficult. But how are employers...
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Hungary’s most comprehensive Generation Z research published
Diversum, Quantum Digitális Diákszövetkezet, Krisztián Steigervald (SteiGen) and PwC have published the Gen Z Report, Hungary’s most comprehensive research on Generation Z to date. This article is available for reading...
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Sustainability in focus: Generali EnterPrize competition for the 15 million HUF prize is launched
This year, the Generali Group is announcing the EnterPRIZE international program, which supports the sustainability efforts of small and medium-sized enterprises, in three categories. The aim of the competition is...
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Banks have introduced new measures to increase cybersecurity
Hungarian financial institutions, OTP and K&H Bank, would strengthen the cybersecurity of their customers, and both reported to MTI about measures aimed at this. OTP Bank announced in its statement...
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On average, half a million forints could be saved per year in single-family homes, according to K&H’s utility calculator
With just a few clicks, you can find out about a property’s energy requirements, operating costs, and even savings opportunities after renovation – this is what K&H’s utility calculator offers,...
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North Macedonian Discounter Stokomak Expands To Serbia
North Macedonia’s hard discounter Stokomak has launched its first Serbian store in Pirot, drawing significant local interest. The company, known for its limited selection of around 1,200 quality products at...
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Barilla debuts Al Bronzo collection
Barilla has announced the return of its Al Bronzo pasta line alongside a packaging redesign and two new pasta shapes. The company also has partnered with entrepreneur and tastemaker Brooklyn...
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Dark patterns are spreading in e-commerce – and official action against them is also more frequent
Urging, pressuring, hiding costs or “trickling” them – dark patterns are increasingly being used in commerce, and not only in the online space. The competition authority has also condemned companies...
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Frost hits Hungarian orchards – season starts with price hike and supply shortage
As May marks the last month of spring and the start of the summer fruit season, consumers in Hungary are greeted with rising prices and a potential shortage of local...
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The retail real estate market shows a double face – stable capital, decreasing number of stores in the countryside
While Budapest’s primary shopping centers are operating at almost full capacity, fewer and fewer stores remain open nationwide: the number of operating retail units decreased by 7,000 by mid-2024. The...
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Asparagus has arrived at Kifli.hu – more and more people are looking for seasonal, domestic vegetables
Kifli.hu’s spring offer has been expanded with a new specialty: fresh, domestically grown asparagus is available from April to mid-June, which is not only delicious but also extremely healthy. With...
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We will further enhance our agricultural cooperation with the United States
New dimensions are opening up between our country and the United States in terms of agricultural relations – said István Nagy, Minister of Agriculture, who received Robert Palladino, Chargé d’Affaires...
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Bird flu in pigs? – EU food safety expert warns of epidemiological risk
Bernhard Url, the outgoing executive director of the European Food Safety Authority (EFSA), has warned of a serious epidemiological risk: if the current wave of bird flu spreads to pigs,...
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The world’s spices are in danger: climate change is not sparing incense and vanilla either
Global warming is having an increasingly serious impact on the world’s spice production – while the production of spicy paprika in Hungary is declining year by year, iconic spices such...
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