TopJoy Light

TopJoy Light

The fruit drinks available in four flavours: orange, apple, peach and multivitamin, can become a true favourite of everybody who want a refreshing drink with fruit content and it is...

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Riceland Expressz

The essence of the innovation is the significantly shorter time required for cooking....

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Palette Intenzív Hair Dye Cream

The updated Palette Intenzív Hair Dye Cream now provides an even shinier, more intense and longer lasting colour....

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PICK Pille

Gluten-free turkey sausages with a conspicuous appearance, high protein content and made with iodine salt, in protective gas packaging....

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Riceland Rice Cakes

New, popular flavours in the market! Packaging retains aroma and can be sealed repeatedly....

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Carte d’Or

The new flavour of the Carte d’Or Gerbeaud product line which creates a true Christmas atmosphere with the aromas of apple and cinnamon....

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Riceland

Brand reminder, new launch / A healthy diet is essential to keeping pace with today’s accelerated lifestyle. Agency: OMD Customer: Riceland-Magyarország Kft. Product: Riceland rizsek Apperance: RTL, Viasat, Film+, AXN,...

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SáGa Füstli

The excellent and delicious SáGa Füstli is celebrating its 7th birthday. SáGa has come up with a special price and an exciting prize game to celebrate this occasion. Agency: André...

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Chio Exxtra Chips

The film begins with a surprising warning that taste buds might find the contents of the following film disturbing. This is what happens, the rapidly changing frames which show the...

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From designer-boxes to welded bags

Stühmer, Budapesti Csokoládégyár, Stollwerck, Bonbonetti have all been names used over a hundred and twenty years by the largest chocolate factory in Budapest. Today, the Bonbonnetti group is composed of...

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Master Good selling not only products but ability as well

László and Péter represent the fourth generation in the Bárány family, who have devoted their lives to the poultry business. Today, the family owns a group of companies which has...

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Everything you want to know about your consumer

Career & Style held its conference on 7. September, where current issues of the consumer market and possible future changes were discussed. In her opening presentation, the managing director of...

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When food safety is uncertain

In our third and final report about the CIES conference held in Shanghai, we focus on the issue of food safety. The title of the presentation by James Morehouse, senior...

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CIES MARKETING FORUM

7-8 November 2007, Brussels A unique speaker, Rob Reid, is coming from Los Angeles to Brussels to share his success story at the CIES Marketing Forum. He founded Listen.com, the...

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„A spark appears, and a miracle happens”

A few interesting quotes from my notebook: „A commercial revolution is taking place today in China” Alex Thompson from ITN, host of the conference „ The grey economy accounts for...

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From killer of ideas to creative thinker

The amount of knowledge to be learned from the three days of the Esomar conference equalled a university semester. The international organisation of market researchers celebrated the 60th year of...

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Record breaking CMS in Berlin

14 thousand people visited the largest trade exhibition of the cleaning industry held in Berlin in mid-September. 343 exhibitors from 25 countries attended the four day event. Prospects in Poland,...

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Vending machines heading east

We have found at the Eu’Vend exhibition of the vending machine business held in Cologne, in September that Hungarians, Poles and Czechs had become important for the industry, which generates...

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(HU) SPAR-ban a „Nagy fogyás”

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International Bad Products Awards

The International Bad Product nominations were submitted by Consumer International (CI) member organisations, the final four, including the overall winner, were chosen by the CI Secretariat. In announcing its bad...

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Functional food market grown dynamic in the UK

Some 97% of British consumers have bought some sort of food with an added health benefit, according to a survey from Nielsen. According to the research company, the UK functional...

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Store chain privatisation in Serbia

The country's biggest department store chain, Robne Kuce Beograd, was sold to a local businessman for 360 million euros. The bankrupt state-owned chain owns some 240,000 square metres of retail...

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Metro wholesale center in Far-East

The assortment, service and architecture of the Metro Cash & Carry wholesale center in Lahore have been tailored to the specific needs of commercial customers in Pakistan.  More than 20,000...

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Carrefour Romania bought Artima

The company payed 55 million euros the Romanian supermarket chain. The transaction is subject to approval by the relevant authorities.    Carrefour Romania S.A. operated from 8 hypermarkets at the...

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Barcode for agricultural products in China

During the campaign the government said more than 300,000 technical staff went to rural areas in the last month, nearly 200 illegal food companies have been shut. The system of...

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