Oral-B Expert Antibacterial

Oral-B Expert Antibacterial

The new Oral-B toothbrush prevents bacteria from settling and growing on the bristles for as long as 3 months....

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Óbester új ízek: Mézes Kajszi és Mézes Szilva

New, easy-to-drink flavours in line with consumer trends....

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Fanta Bodza/Fanta

This time the new limited edition was inspired by Hungary....

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Dr. Oetker Duo Pudingok

Thanks to the special recipe and a unique way of preparation, we can enchant young and old in our family by two popular flavour combinations, in three flavour versions....

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Medve Lapka 90 g, ömlesztett sajtok 3 ízben

Reformed Medve Lapka cheese varieties are now available in Emmenthaler, Edam and natural flavour, in a 90-gram packaging....

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”Thank you, Mr Ránky!”

After more than 40 successful years in foreign and domestic trade, László Ránky, managing director of SCA Hygiene Products, the world citizen of the FMCG sector retires. Former sales director...

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TMK special award: for launching and promoting Orbit Envelope raspberry-blackberry-grapefruit – Fruity sensation in an envelope

A new flavour was added to the Wrigley product range last year in the shape of raspberry-blackberry-grapefruit version of Orbit Envelope. The promotional campaign worked out with Prohome Kft was...

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Trade magazin HoReCa special award: St. Hubertus 33 promotion and prize game – Find the Deer! Joint the Hunt!

For many years, exciting promotions have been organised for St. Hubertus 33 by Zwack Unicum Nyrt. In the spring of 2008, student parties were focused on in order to enhance...

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POPAI special award: Kitchen of Fresh Ideas Multibrand Program 2008 – Unilever–Interspar co-operation

Enhancing customer loyalty is a priority for both Interspar and Unilever , which has resulted in the creation of the Fresh Ideas Multibrand Program intended to promote the everyday use...

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Trade magazin special award: Profi Birthday prize game – „That was professional, Klárika!”

Top promotions are accompanied by several prize games each year in the Profi discount chain. The Birthday campaign in September 2008 was special, as it was supported by the Balázs-Korda...

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Brand value measured

Just like in nearly 90 other countries, from this year Superbrand’s market research partner in Hungary is Nielsen. Judit Tóth Szalókyné informs us about this cooperation and brand values. –...

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Superbrands makes you more attractive

Superbrands, present in Hungary for 6 years, is the only system that awards brand value in our country. It is the world’s biggest program of this kind that covers 82...

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ProWein trade fair in Düsseldorf

Europe's largest wine and distilled spirits trade fair is the ProWein in Düsseldorf. Next year more than twenty Hungarian companies are expected to exhibit similarly to this year's event. In...

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The price of milk does not reduced

Despite the fact, that from 1st July the milk and milk products’ reduced VAT will be 18 percent, the prices did not reduced, rather further increased by 1 percent, compared...

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The last Plus shop had been rebuilt to Spar

The Plus brand has disappeared. The former Plus supermarkets became to Spar – a new corporate identity, extended range, high quality trade are waiting for the customers. The Spar Hungary...

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Auchan launches hypermarket price comparison site

Auchan launches a website, he www.hiperarak.hu which will compare the prices of the domestic hypermarkets. The www.hiperarak.hu website (currently not working) established in accordance with previous recommendations of Self-contolled Advertising...

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Gastro fests in the first autumn weekend

Between 4th and 6th September the SzeptEmber Fest of Népliget and the September Fest of Pestszentlőrinc in the Bókay Kert, are both waiting for the visitors with culinary and cultural...

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Kapuvári Meat Zrt. will expand its production

Kapuvári Meat Zrt. will expand its production to two shifts at the recently built bacon plant, built by a 400 million HUF investment, due to the planned autumn launch of...

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Bio mangalica do not purchased ,while traditional pork is popular

According to experts, the “triumph” of biomangalica is a myth. Eco- mangalica is expensive and noone pays for it domestically and abroad as well. In big volumes it is almost...

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Heineken says no to recession

Heineken closed the first half of the year, with a 489 million euro net profit, 20 percent above the same period of the previous year. The turnover was 11 percent...

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Health Day in Tesco for the second time this year

On the 28th August Tesco Health Day will be held for the second time this year. At 24 locations of the country, including 3 special places, healthy nutrition and lifestyle...

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Juicy dried plum is the autumn surprise of Danone Activia

Danone Activia’s new autumn taste of juicy prunes with pear-apricot yogurt is available in four packs. The plum, and dried version is one of the most popular fruit of the...

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Compared to May retail increased in June

The volume of retail sales were below in the same period of last year, by 3.2 percent in the first half of 2009 and 2.2 percent in In June. The...

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Foreigners spend more in Hungary, than Hungarians abroad

In the first half of 2009, the total foreign consumption was 544 billion HUF, 21 percent more than the same period of 2008. Hungarians visiting abroad, spent HUF 379 billion...

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Exuberant optimism in the United States

According to the August survey of Confernce Board; The views on economy has improved at consumer assessment in the United States. The consumer confidence index rose from 46.6 points to...

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The 100th McDonald’s started with hamburger contest

On August 28, in the city Győr the 100th McDonald's restaurant will be opened. It will be the third unit in Győr. There is no other restaurant chain in Hungary...

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The consumption of cheaper wines increases

In the first six months, the quantity of wine purchased for home consumption increased by 5 percent, compared to the same period of the previous year. But the growth has...

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The end of the recession in Germany

In the second quarter of 2009, Germany came out of the recession with a 0.3 percent GDP growth compared to the first quarter – confirmed by the Federal Statistical Office...

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Globus canned meat will be manufactured in the Czech Republic

Czech Hamé food industry group will take the production of its Globus canned meat into the Czech Republic, which recently bought the manufacturing and distribution rights of the Hungarian registered...

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Bitter sugar confectionery: price increases are to come

In times of the crisis chocolate improves mood, but the producers are threatening with world price increase, because the sugar and cocoa prices rose into the heavens on the world...

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