Company and Personal News
New influencer soft drink in Lidl: Whisperton’s own brand drink, Sparkly, is coming
From Monday, Whisperton, the own-brand soft drink of many young people’s favorite influencer, Sparkly, will be on Lidl’s shelves, Pénzcentrum reported. The soft drink, available in three different flavors, will...
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Salespeople are more important than ever before
Pressure caused by the difficult economic environment is making the role of salespeople more important at companies. The logical response of firms to the turbulent economic situation is to strengthen...
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Waterfowl are becoming more and more popular in Hungary
After the decline in 2022, Hungarian compound feed production stabilized, while the production of poultry feed increased significantly, which now accounts for nearly half of domestic feed production. In 2023,...
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Green heart – the Alfa Group accelerates its sustainability work
Tomorrow will be the World Day of Zero Energy Emissions, the primary goal of which is to draw the attention of people and businesses to sustainable operation, for which everyone...
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Controversy has erupted over Tesco’s CEO’s proposal regarding loyalty card data
Ken Murphy, CEO of Tesco, has sparked a lively debate in the UK with his new proposal to use loyalty card data. According to an article in The Telegraph, Murphy...
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Shopping experience and social responsibility – AI in the beauty industry
AI-driven developments are booming in every sector and the beauty industry is no exception. AI technology has fundamentally transformed the way consumers interact with beauty products, together with the way...
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Waberer’s group offered to help with flood control
The Waberer’s group offered part of its logistics and transportation capacities to the Metropolitan Disaster Management Directorate for flood protection, the company told MTI on Thursday. According to their announcement,...
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Gáborné Pölöskei: we give young people a profession that helps them prosper
The essence of the vocational trainings taking place at the Kanta Vocational Training Center in Kézdivásárhely is to give young people a profession that will help them prosper, and an...
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The amount of feed produced for waterfowl increased significantly in 2023
In Hungary, mixing plants produced 3.65 million tons of livestock feed mixture in 2023, almost the same as the previous year (+0.4 percent). Poultry feed accounted for 1.82 million tons,...
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UK’s Co-op expands its franchise network in partnership with EG On The Move
Co-op UK has opened a new store as part of a new franchise agreement with petrol station network EG On The Move. The petrol station and store will offer electric...
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Refresco snaps up plant-based drinks company Frías Nutrición
Dutch company Refresco has acquired Spanish plant-based drinks producer Frías Nutrición from its owner, a private equity investor. This article is available for reading in Trade magazin 2024/8-9 The parties...
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Subsidies encourage soil-friendly farming and professional research
The condition of our soils plays a decisive role in shaping environmental quality and has a significant impact on our health as well – said Anikó Juhász, the Deputy Secretary...
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Continente Introduces Yoghurt Drink With One-Year Shelf Life
Portuguese retailer Continente has introduced Yogoody Shake, a powdered yoghurt drink that, it claims, will transform the yoghurt market. With a shelf life of up to 12 months and no...
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Coca-Cola and Bacardi partner on ready-to-drink cocktail
The premixed beverage will be sold in several markets worldwide in 2025, with the initial launch planned for Mexico and select European markets. Coca-Cola and Bacardi plan to launch a...
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The export price of raw milk was 19 percent higher than the average producer price
According to AKI PÁIR data, the national average producer price of raw milk in Hungary was HUF 166.73/kilogram in August 2024. In addition to a 0.04 percentage point improvement in...
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Amazon’s AI-powered shopping assistant Rufus arrives in the UK
Amazon has launched its AI-powered shopping assistant in the UK after rolling out the feature in the US earlier this year. The new chatbot Rufus, which is initially being launched...
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Agrometeorology: sunny, dry weather helps early autumn work
Sunny, dry weather helps agricultural work in early autumn – read the agrometeorological analysis of HungaroMet Zrt. on Thursday. Cyclone Boris brought significant precipitation and cooling to the area of...
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Transformation of alcohol consumption habits: alcohol-free drinks and premium products are making progress
Alcohol consumption is undergoing significant change worldwide, especially among younger generations. A growing number of people are opting for non-alcoholic beverages due to conscious lifestyles and concerns about social media,...
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AI in the FMCG sector: companies need to act now!
At Trade magazin’s Innovation Day conference editor-in-chief Zsuzsanna Hermann interviewed Dr György Tilesch, a global AI expert based in California and founding president of the PHI Institute for Augmented Intelligence....
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Free qvik for customers has been launched
K&H Bank also launched qvik, the QR code mobile payment based on instant transfer. It’s a win-win solution: it’s free for customers, and the merchant gets the money immediately. The...
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Opinions are now open on the call for support for ecological farming
Agricultural subsidies co-financed by the European Union within the framework of the new Common Agricultural Policy Strategy Plan (KAP ST) provide greater benefits than ever before to those producers who...
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Pepco – a proud member of Better Cotton
In today’s fast-paced fashion world, conscious choice is more important than ever. Trends come and go, but sustainable fashion is increasingly taking center stage. Pepco is also taking steps to...
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MOL and Mastercard are announcing a joint prize draw
MOL and Mastercard are announcing another joint prize draw in which participants can win an exclusive trip for two to Brazil. The purpose of the game is to enrich customers...
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Vegetable prices have risen drastically due to the drought, and dairy products are also expected to rise in price
As a result of the extreme weather, the drought significantly reduced the vegetable harvest, which led to a drastic price increase in the markets. The biggest price increase can be...
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SPAR modernized its supermarket store in Zalaegerszeg for almost six hundred million forints
The SPAR supermarket in one of the popular garden areas of Zalaegerszeg, which employs 23 workers, has been beautified and added new functions. During the execution, customer-oriented and environmentally conscious...
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Inclusive and fair workplaces can apply for the prestigious HBLF award
Twenty years ago, the European Diversity Charter initiative was launched, which aims to support the spread of an inclusive, diverse and fair workplace culture. In Hungary, the Hungarian Business Leaders...
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Nestlé, Mars Wrigley and Ferrero support the EU deforestation regulation
From 30 December the EU’s deforestation regulation requires companies selling cocoa, coffee, palm oil and other products in the EU to prove that their supply chains aren’t contributing to deforestation....
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The number of bank card payments is soaring, the use of cash is decreasing in Hungary
In the past year, the number of merchants accepting bank card payments increased significantly in Hungary, while the proportion of cash withdrawals continued to decrease, according to recent data from...
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Beyond Meat’s latest product doesn’t intend to imitate meat
Beyond Meat has unveiled its latest product, Sun Sausage, which doesn’t want to imitate beef, pork or poultry. This article is available for reading in Trade magazin 2024/8-9 The company...
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NGM: the rules for the employment of guest workers may be further tightened
In order to protect Hungarian workers and their families as strongly as possible, the rules for the employment of guest workers may be further tightened. The social consultation of the...
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