News and articles
Slimmer Univer products
Date: 2008-03-28 08:00:00
The packaging of mayonnaise and a number of other Univer flavourings have also been redesigned. Flasks have become slimmer, with a more curved and more feminine shape. Main design elements...
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Measuring trade marketing?
Date: 2008-03-28 08:00:00
Trade marketing my love – was the title of the conference held by the Trade Marketing Klub on Valentine’s day. Participants of the first event organised jointly by TMK and...
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Hydration is no longer enough
Date: 2008-03-28 08:00:00
Five major brands (Garnier, Nivea, Dove, Johnson & Johnsons and Baba) control 70 per cent of the hand and body lotion market. The category showed growth both in terms of...
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Food still fuelling inflation
Date: 2008-03-28 08:00:00
In February 2008, average consumer prices were 1.1 per cent up compared to January and 6.9 per cent higher than in the same month of 2007. Food prices were up...
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Mester Könnyû csirkemellfilé grillsonka Mester provanszi ízesítésû csirkemellfilé-sonka
Date: 2008-03-28 08:00:00
Owing to its protective gas packaging, it has a long shelf life. Its speciality comes from the Provance flavouring and grilling....
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Coca-Cola/Happiness Factory
Date: 2008-03-28 08:00:00
Happiness Factory – the movie shows us the fairytale inside world of a coke machine and also shows us in a creative way what happens when the machine runs out...
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Minimundus, the country brand
Date: 2008-03-28 08:00:00
Magyar Turizmus Zrt. presented the new national brand of Hungary for tourism in March. According to Balázs Szűcs, deputy general director of MT Zrt., the brand concept should carry relevant...
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The inquisitive eyes of MARI
Date: 2008-03-28 08:00:00
Thanks to Martin Kingdom, head of English POPAI, his MARI (Marketing at-Retail Initiative) can give us an accurate picture of the effectiveness of our POS activities. It has been an...
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More effective compact washing powders more expensive
Date: 2008-03-28 08:00:00
Washing powder is the largest among the 60 categories of chemical products monitored by Nielsen. Sales increased by 10 per cent in terms of value last year, reaching HUF 37...
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Barbecue season to start early
Date: 2008-03-28 08:00:00
The Agricultural Business Research Institute (AKI) monitors trends in the world markets of meat and poultry. Data from the Market and Price Information System of KSH and AKI can be...
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Babafalat Friss tanyasi jércecombfilé, babáknak
Date: 2008-03-28 08:00:00
It is never to early to start following a healthy diet based on natural ingredients....
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SIÓ prémium
Date: 2008-03-28 08:00:00
A nice moment, a well-known face, our everyday environment, all making us feel ourselves to be at home in the World, just like a well-known flavour. Our World. SIÓ. Agency:...
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Green world of Coca Cola
Date: 2008-03-28 08:00:00
The new World of Coca-Cola® complex located in Atlanta has officially been classified as “green” by the American Council of Green Architecture. 20 per cent of the materials used for...
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To see and to be seen – in stores as well
Date: 2008-03-28 08:00:00
According to the Shopping Monitor survey of Gfk Hungária, highly visible price discounts are the most effective means of getting customers to buy things they had not originally intended to...
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Market of washing powder shrinking – fortunately this time
Date: 2008-03-28 08:00:00
While sales of washing powder in terms of quantity are shrinking in Hungary at a slower pace than expected, sales show dynamic growth in terms of value and exceeded HUF...
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Improving expectations
Date: 2008-03-28 08:00:00
The business expectation index of GKI showed some improvement in February. While entrepreneurial expectations show a definite improvement, consumer expectations show stagnation. All sectors of the economy show more optimism...
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Milli Fõzõtejszín Light 15% és Milli Fõzõ tejkrém 3%
Date: 2008-03-28 08:00:00
New, health-conscious consumers may enter the market of milk cream, who have never bought milk cream previously because of its high fat content....
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Carte d’Or Vanília
Date: 2008-03-28 08:00:00
Nothing is as original and delicious as Carte d’Or, which is made using only quality ingredients and creative and exciting recipes, with all the passion of creation. Agency: McCann Erickson...
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Fresh products from Lekkerland
Date: 2008-03-28 00:00:00
Thanks to the new ice-romm of the company, built from 50,000 euros in Budapest, in the logistic center of the company, from 1 Marc Lekkerland can deliver 30 kind of...
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Increase at women fashion by Hugo Boss
Date: 2008-03-28 00:00:00
Fashion group's sales grow 9% to EUR 1,632 million, Earnings before interest and taxes (EBIT) increased by 19% to EUR 220 million. In Germany, HUGO BOSS again saw sales...
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Campagne for Eating Hungarian Poultry
Date: 2008-03-28 00:00:00
The Hungarian Poultry Product Broad propagate buying poultry growing up in Hungary. In part of the intagrated communications campagne a conference is organised. The board hopes that people will protecting...
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Slowly improve of the internal and external balances of Hungary
Date: 2008-03-28 00:00:00
By the end of the year the economy will be out of the slump it slipped into last year. Inflation, however, will start to decline more substantially only around the...
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Store openings, online sales boost H&M
Date: 2008-03-28 00:00:00
Swedish fashion retailer Hennes & Mauritz AB posted a 28 percent rise in first-quarter profits from strong online sales, new stores, and a beneficial exchange rate. Europe's second-largest clothing...
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Nordic Partners' buy Hame
Date: 2008-03-28 00:00:00
The Czech anti-monopoly office UOHS said it has approved Icelandic company Nordic Partners' acquisition of the largest Czech canned food producer Hame. The price of the deal was not disclosed....
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Coop-Carrefour Deal ended in Switzerland
Date: 2008-03-28 00:00:00
The former Carrefour hypermarkets will be Coop Megastores from June, so the Coop chain has now 24 big stores in the Alpen country. The Swiss watchdog approved Coop to buy...
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Toxic mozzarella from Naples
Date: 2008-03-28 00:00:00
Italy's buffalo mozzarella industry was in crisis yesterday as a third of producers faced closure amid fears that their cheese had been contaminated with cancer-causing substances. Several batches of...
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Increasing business confidence in Germany and France
Date: 2008-03-28 00:00:00
Europe economy is running, the unemployment is in 25 year low and no crisis to see at properity sector. The euro rose against the dollar, reversing an earlier decline,...
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Fourth Hungarian among the best McDonald's employees
Date: 2008-03-28 00:00:00
Agnes Horvath (33), Operations Director of McDonald’s Hungary is the youngest from the Hungarians who got this award. The McDonald’s President’s Award, the most prestigious McDonald’s employee award across the...
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Sainsbury's Sales Grow 4.1% rise in Fourth-Quarter
Date: 2008-03-27 00:00:00
Despite the slowdown in consumer spending, Sainsbury's said it continues to see strong growth from non-food sales, thanks to its investment in developing its product ranges and infrastructure as well...
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Nespresso presented Goroka Coffee from New Guinea
Date: 2008-03-27 00:00:00
Grand Cru is is perfect combination of crema, body and taste, offering distinct individual aromas and flavor notes. Senses such as sight, smell, taste, aftertaste and touch can be used...
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