What makes us add the product to the cart – research

What makes us add the product to the cart – research

The latest joint research by PwC and Publicis Groupe Hungary is considered...

Energy drinks are now legal: what every shopkeeper should know

Energy drinks are now legal: what every shopkeeper should know

New regulations on the sale of energy drinks came into effect on June 11:...

Tens of millions with one opening tab – the biggest prize draw in XIXO history has started

Tens of millions with one opening tab – the biggest prize draw in XIXO history has started

This summer, XIXO is preparing for a bigger launch than ever: the largest...

Auchan Placc refilled – fresh offer and affordable prices on EFOTT!

Auchan Placc refilled – fresh offer and affordable prices on EFOTT!

Auchan Placc is opening its doors at EFOTT for the third year, where...

Hungary’s first PRIMA food OUTLET store opens

Hungary’s first PRIMA food OUTLET store opens

Vörösvár Kft. has opened a new chapter in the domestic food trade: on...

In several countries around the world, there will be Hungarian inscriptions on McDonald’s cola glasses

In several countries around the world, there will be Hungarian inscriptions on McDonald’s cola glasses

Starting in July, McDonald’s restaurants in several countries around the...

The prices of household and hygiene products can also be tracked in the Price Watch

The prices of household and hygiene products can also be tracked in the Price Watch

The online Price Monitoring System operated by the Hungarian Competition...

From July, you can donate to help families at MOHU REpont machines

From July, you can donate to help families at MOHU REpont machines

From July, donations can be made to a new purpose, helping families in...

A new level of gastronomy at Lake Balaton

A new level of gastronomy at Lake Balaton

The hospitality industry at Lake Balaton and vocational training are facing...

Kärcher strengthens its position in Hungary with a new center

Kärcher strengthens its position in Hungary with a new center

On June 30, 2025, Kärcher Hungária Kft.'s new service center in...

Dr Tamás Kozák: “High inflation casts a long shadow”

Dr Tamás Kozák: “High inflation casts a long shadow”

Our magazine asked Dr Tamás Kozák, general secretary of the National...

This year’s melon season has started, juicy Hungarian cantaloupe and honeydew melon are now available

This year’s melon season has started, juicy Hungarian cantaloupe and honeydew melon are now available

Although the cool spring delayed the start of the domestic melon season by...

Furmint wins gold: Zwack Izabella Winery’s white wine receives gold rating at this year’s Decanter competition

Furmint wins gold: Zwack Izabella Winery’s white wine receives gold rating at this year’s Decanter competition

The 2021 Furmint of the Dobogó Winery, founded by the Zwack family, won a...

Lantmännen invests in plant-based milk company Sproud

Lantmännen invests in plant-based milk company Sproud

Swedish agri-food company Lantmännen has acquired a 10% stake in plant-based...

Henkel Hungary: Career, values, timeless trust

Henkel Hungary: Career, values, timeless trust

One of the world's most comprehensive employer brand research studies,...

Szürkebarát Duel in Badacsonytördemic

Szürkebarát Duel in Badacsonytördemic

A truly unique wine event of national significance is coming to the Badacsony...

Szentkirályi Hungary has come up with a new product family

Szentkirályi Hungary has come up with a new product family

Szentkirályi Magyarország is launching its functional product line based...

A “full-on” experience in the DM – got2b’s summer beauty event took self-expression to a new level

A “full-on” experience in the DM – got2b’s summer beauty event took self-expression to a new level

Creative self-expression, new dimensions of hair styling and uniqueness...

The SAMEDAY Hungary application has been launched – parcel management becomes much simpler

The SAMEDAY Hungary application has been launched – parcel management becomes much simpler

SAMEDAY takes customer experience to a new level: the courier company's...

Voluntary price restrictions on medicines come into effect today

Voluntary price restrictions on medicines come into effect today

.The government always acts against unjustified price increases in the...

OTP Mobil will now operate as SimplePay

OTP Mobil will now operate as SimplePay

From July 1, OTP Mobil Kft., the developer and operator of payment...

Erika Csikesz joins Indamedia

Erika Csikesz joins Indamedia

Erika Csikesz, former Sales and Digital Director of TV2 Group, will...

Nébih: A grape disease called golden yellows has also appeared in the Villány region

Nébih: A grape disease called golden yellows has also appeared in the Villány region

The grapevine disease known as golden yellows has also appeared in the...

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The SZÉP card remains stable – even if not at Lake Balaton

The SZÉP card remains stable – even if not at Lake Balaton

Although its popularity has decreased slightly, the SZÉP card is still a...

(HU) Ragyogás – A nap videója

(HU) Ragyogás – A nap videója

Sorry, this entry is only available in...

(HU) Zuhanyozni csak pontosan, szépen! – A nap képe

(HU) Zuhanyozni csak pontosan, szépen! – A nap képe

Sorry, this entry is only available in...

Savencia closes its processed cheese production plant in Répcelak

Savencia closes its processed cheese production plant in Répcelak

Savencia Fromage & Dairy Hungary Zrt. (formerly Pannontej) is...

Corrugated cardboard could revolutionize contemporary art

Corrugated cardboard could revolutionize contemporary art

Corrugated cardboard not only leaves an 80 percent smaller ecological...

Grapevine golden yellow disease has also appeared in the Villány region – Nébih calls for increased protection

Grapevine golden yellow disease has also appeared in the Villány region – Nébih calls for increased protection

The Grapevine flavescence dorée (FD) pathogen, which causes grape golden...

The number of residential air conditioners in Hungary could increase by one million – so let’s choose wisely

The number of residential air conditioners in Hungary could increase by one million – so let’s choose wisely

The number of household air conditioners in Hungary has increased tenfold...

HGL triples its area in the HelloParks Maglód megapark

HGL triples its area in the HelloParks Maglód megapark

HGL has signed a lease agreement for another 10,000 square meters in the...

Low sour cherry harvest expected across Europe this year

Low sour cherry harvest expected across Europe this year

Experts are predicting significant crop losses in sour cherry producing...

The strategic cooperation between Atmedia and TV2 Group is expanding further

The strategic cooperation between Atmedia and TV2 Group is expanding further

Atmedia Group and TV2 Group have reached another milestone in their...

Seed Association: the proportion of metal-sealed cereal seeds should be increased

Seed Association: the proportion of metal-sealed cereal seeds should be increased

In the interest of varietal purity and crop safety, the proportion of...

New Product Launches In Spain Hit New Low, Study Finds

New Product Launches In Spain Hit New Low, Study Finds

Innovation in Spain's FMCG sector is at a record low, having plummeted 48%...

Samsung to showcase new technologies at IFA 2025
Samsung is returning to IFA (Innovation for all). Europe’s largest...

Auchan Romania Rolls Out Bulk Collection For Deposit Return System
Auchan Romania has introduced a new bulk collection system at its Militari...

Danone buys Belgian biotics firm The Akkermansia Company
In a statement, the owner of yogurt brand Activia said “expanding deeper...

Schwarz Group acquires Romanian big box operator La Cocoș
In a market shaped by hypermarket contraction and discount dominance,...

Market Építő Zrt. is committed to the Smile Foundation for another four years
There are partnerships that go beyond all business interests and create a...

Sunflower seeds become more expensive
In its June projection, Oil World expects a global sunflower seed harvest...

LG uses AI songs to spread the message of optimism
LG Electronics (LG) has launched a new global brand campaign, “Radio...

NKFH: poppy seeds recalled due to pesticide
Spar Hungary Ltd. has recalled edible poppy seeds due to an unauthorized...

Farmers are being helped against drought with free water fees, water retention and irrigation modernization
While the government supports farmers by assuming the water service fee and...

(HU) A nap mondása
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(HU) Dr. Némedi Erzsébet: A boldogság a bélben lakik
Sorry, this entry is only available in...

GKI analysis: Why do Hungarian households live more poorly than anyone else in the EU?
Imagine that the residents of every EU country shop in a large supermarket!...

KSH: industrial producer prices decreased by 0.7 percent in May 2025 compared to the previous month, and increased by an average of 6.9 percent compared to a year earlier
In May 2025, industrial producer prices were 6.9 percent higher on average...

Consumption drives the economy
According to the latest forecast by the Balance Institute, the Hungarian...

This is how the Hungarian soft drink market developed in 2024
The domestic soft drink market saw spectacular turnarounds in 2024: while...

Baby Coupon Week is here again at Rossmann – 10% discount on all baby products for Rossmann+ members
Rossmann is committed to supporting families and parents with young children...

Feminine hygiene is still considered a luxury in Hungary
While several EU member states have already reduced VAT on feminine hygiene...

Stability and strategic change at Zwack Unicum
Zwack Unicum remains a key player in the domestic premium spirits market,...

Climate change is not sparing grapes either, but its effects can be mitigated, according to Syngenta
Despite the decrease in the area under cultivation, grape growing on...

One of the goals of MOHU is to further increase the return rate of beverage bottles
Former President János Áder also spoke with Zsolt Pethő, CEO of MOHU MOL...

Gelato Day 2025
The 13th European Artisan Gelato Day has been organised: this year’s...

Retail trade walking on a new path
Bence Gerlaki, state secretary for taxation, consumer protection and trade...

New international partner at Baker McKenzie
Baker McKenzie has appointed Benedek Kovács, Head of the Real Estate and...

Pistachios to be grown in Hungary?
More and more signs indicate that pistachio cultivation is no longer just...

New fusions, new experience: Fuze Tea is back with renewed flavors and image
Fuze Tea, a brand based on a harmonious combination of tea, fruits and...

Visit Hungary: The jury of the European Flower Towns and Villages visited Nyíregyháza and Varsány
Nyíregyháza and Varsány represent Hungary in the anniversary competition...

According to the Seed Association, the proportion of metal-sealed eared seeds should be increased for the sake of varietal purity and crop safety
Due to the difficulties in growing corn, winter wheat, grown on about 1...

Hungarian melons are gaining momentum again: the growing area has increased, exports are strengthening
Although the first melons of this summer have already appeared on store...