News and articles

Answer:

In my opinion, no major brands can afford to use the same forms of support in all distribution channels. Tailor made promotions can form a part of channel-specific strategies. The...

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Fighting insects on all levels

Sales of pesticides and insect repellents total nearly HUF 3,5 billion annually. The category shows constant growth over longer periods, with dynamic expansion in the tick repellent segment. The season...

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Retail trade still down

Total sales in the retail sector were 3 per cent down in January 2008, compared to 2007. According to a KSH report, overall sales in the retail sector amounted to...

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Strictly recorded purchasing

There are many areas in the food industry where bulk purchasing, storage and handling of materials is needed. SAP systems do not offer solutions to this problem, but HostLogic Kft....

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SOLE Zorba Sajtkockák fûszeres olajban

A new, Greek style, white, cream cheese by SOLE-MIZO ZRT, minced into small cubes and mixed with green and black olives, in spicy oil....

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Reorganisation by Tetra Pak

Tetra Pak has established a new organisational unit for its Middle and Eastern European companies. Tetra Pak Duna located in Budaörs, is composed of the former Tetra Pak Magyarország, Austria,...

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Roaming cards

According to a survey by MasterCard, debit cards are increasingly often used in foreign countries by their holders. European Maestro® card holders used their cards on 24 per cent more...

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Yoghurt sales showing higher concentration than fruit yoghurts

Owing to the popularity of healthier dietary trends, yoghurt consumption is popular. According to Nielsen data, unflavoured yoghurts produced growth of 6 per cent in terms of quantity in the...

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Active communication yields the expected results

In the market of pesticides and repellents, S.C. Johnson is the leader in terms of communication. They also support the Tick Association, since warning people of the hazards related to...

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Drastic rise in price of rice

The price of rice has produced a rise of 70 per cent in the last three months. Mihály Bencs, the managing director of Riceland Magyarország Kft, has explained the latest...

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Vilmos… not easy for him either

Five men in rubber boots, each with a small glass in his hand, form a circle. This is the third round. Their faces are red from the cold and the...

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Schauma Intenzív Olaj termékcsalád

Its formula which contains natural macadamia oil extract regenerates barbed hair immediately and provides intensive care for dry hair....

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Football star to advertise Szentkirályi

Luís Figo will be the face of the nation-wide campaign of Szentkirályi, to ba launched in April. Szentkirályi intends to boost its international sales from 3 to 10 per cent...

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Refrigerator room added to Lekkerland warehouse

A new, 140 square meter refrigerator room has been added to the Lekkerland warehouse. This will allow Lekkerland to begin supplying 30 kinds of fresh products, like dairy products, desserts,...

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Yoghurt drinks happy in the bottle

Pro-biotic is not a new word, but it seems to have become the main driving force behind the expansion of the yoghurt market, as this seems to be the most...

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The power of agencies

According to an estimate by the Hungarian Advertising Association, total advertising spending in Hungary amounts to HUF 180 billion annually. The FMCG sector accounts for 20-22 per cent of this...

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Satisfied Austrians, in high concentration

According to data from the Austrian subsidiary of Nielsen, food sales showed growth of 3.4 per cent last year, compared to 2006. As the inflation rate was only 2.2 per...

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Magnum Ecuador Dark, Magnum Mayan Mystica

Our two special variants launched in 2008: vanilla ice cream covered in black chocolate (min. 62 per cent cocoa) named Magnum Ecuador Dark, and the Magnum Maya Mystica ice cream...

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Sport Meggyes 55 g/Sport szelet

This limited edition product launched under the Sport brand is available again. In addition to the familiar rum-chocolate flavour it now has bits of morello as well....

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Hungarian Succes at Sunday Times Wine Club

Hungarian offer stands from several white and red wine and a champagne of Torley, together with withe wine from Winery of Nagyrede and the Royal Tokaji.  Hugh Johnson – author...

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Danone to Spend EUR 220 Million in R&D

In 2008, Danone plans to conduct 50 clinical studies, as the company shifts its strategy from biscuits and dairy products to health food products. French dairy and baby food company...

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Carlsberg's majority ownership in Estonian Beer Company

75% of the Shares of Saku Õlletehase AS went to the Carlsberg, the rest are freely tradable on Tallinn Stock Exchange.  The previous owners of BBH AB were Scottish &...

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Hungarian Industrial Producer Sales Price Rose by 10 % in One Year

Domestic sales prices of the whole industry grew by 0.8% in March 2008 compared to the previous month, which figure was slightly higher than the monthly increase rate measured in...

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New Milli drink yoghurts on the shelves

The new products are to buy in two tastes: strawberry-raspberry and peach-maracuja. The drink yoghurts have 10% fruit content.  Friesland Hungaria developes several healthy foods, under the name Milli too,...

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Four new Aldi store to open in Mai

The German discount chain started with 5 unit in midle of April, one week later other 4 stores were opened.   According to Aldi website, after the 2th of Mai...

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Liberalisation Set To Revolutionise French Retailing

The new law would allow supermarkets of up to 1000sqm to open anywhere they wanted.  Until now, petits commerçants – or small shop owners – have been protected by a...

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Metro Q1 Loss Widens, But Sales Up The Metro Group

Net loss for the quarter amounted to E4.0m, from E1.0m last year; while EBIT amounted to E152m. However, sales rose 7.3% to E15.6bn, helped by strong growth in Eastern Europe....

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Tesco Starts Trial Of Carbon Footprint Labels

The retailer is piloting carbon labelling across 20 of its own label products. There isn't consensus about every piece of data among the specialists.  Tesco will telling customers about the...

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Big success at Gyermelyi Paste Wednesday

Almost 300 restaurants offered paste specialities on half price. 40,000 guests taste the dishes.   According the new researches Hungarian likes pastes, people eaten yearly 6-7 kilos from it. Paste...

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