News and articles
Prune enters Activia’s flavour scale
Date: 2009-09-27 08:00:00
The Danone Activia yoghurt line came out with a new, prune flavoured yoghurt. It is delicious and rich in potassium, iron and magnesium. Its Bifidus ActiRegularis-® content contributes to the...
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SPAR has won an award again
Date: 2009-09-27 08:00:00
SPAR has won the Convenience Retailer of the Year 2009 competition sponsored by NACS, the ceremony was held on 15th September 2009 in London. The success of SPAR with the...
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Coffee accessories going natural
Date: 2009-09-27 08:00:00
According to Rita Habuda-Salyámosy, the managing director of Maresi Foodboker Kft., coffee whiteners are only used by a part of coffee drinkers. The share of discounts and private labels rose...
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Consumers look for more economical sources of energy
Date: 2009-09-27 08:00:00
A modest restructuring is taking place on the battery market, alkaline and Zinc coal batteries play the leading roles. Private labels’ expansion and novelties push the category forward. We find...
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The business potential of co-operation
Date: 2009-09-27 08:00:00
Communicating restrictive measures to employees in the way management wants these to be interpreted is a major problem all over the world. It was a mystery for the top management...
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Beverage category, gold medal: Great Soproni NumberShow
Date: 2009-09-27 08:00:00
“Great Soproni NumberShow” promotion activity by Heineken Hungária Sörgyárak Zrt. won in the beverage category. Gergely Tóth, Soproni’s brand manager recalled the events of the 2008 campaign. From 1 June...
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New formulas in Henkel’s detergents
Date: 2009-09-27 08:00:00
Reluctant stains are usually removed at 60°C, but Persil Cold Active removes them already at 30°C – informs the press release by Henkel Magyarország Kft. Household can save money and...
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Raiker joins Reál Hungária Drink
Date: 2009-09-27 08:00:00
Raiker Kft., one of the biggest beverage wholesale companies in central Hungary and Budapest joined Reál Hungária Drink Kft. in September. By this, the latter’s turnover exceeds HUF 60 billion....
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Sales growth of instant 3in1 coffees drawn to a halt
Date: 2009-09-27 08:00:00
Despite that most Hungarian consumers buy ground roasted coffee, the segment continues to show a negative trend. According to data by GfK’s ConsumerScan, ground roasted coffee sales were down by...
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Hoventa 2009
Date: 2009-09-27 08:00:00
Hoventa trade fair, the biggest annual event of the Hungarian hotel, restaurant and catering sector will be held on 6-9 October for the 28th time. According to Mária Etele, managing...
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Network research answers the following questions of leaders
Date: 2009-09-27 08:00:00
Which colleagues should I select to be members of a winning team? • How can new colleagues be made part of the team more easily – so that they would...
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Non-food category, gold medal: Reckitt Benckiser Kft. – ”Unstained donation” promotion
Date: 2009-09-27 08:00:00
In this category, the social responsibility-type campaign of Reckitt Benckiser Magyarország Kft.’s Vanish brand finished first. Actress Anita Deutsch was the face of the campaign, and in cooperation with the...
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Customers are looking for actions and visiting shops rarely
Date: 2009-09-25 00:04:01
According to Nielsen market research company; consumers are visiting shops rarely; more and more people are looking for cheaper goods and discount shopping opportunities. The growth of the popularity of...
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London and New York in the lead, Budapest is the 74th in the ranking of business centers
Date: 2009-09-25 00:03:55
London and New York remain the most competitive business centers of the world. The score of Budapest has improved, but its ranking became worse, due to the improvement of the...
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FAO: in the next 40 years, 70 percent more food will be need
Date: 2009-09-25 00:03:30
According to United Nation’s Food and Agriculture Organization (FAO); Seventy percent more food should be produced worldwide, until 2050. The FAO expects that the global population is expected to grow...
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The first “Pannon Wheat Quality” certificate was handed over
Date: 2009-09-25 00:03:00
The “Pannonian wheat” trade mark was established in July, by the National Association of Cereal Producers (GOSZ), to indicate the extra quality wheat. The first certificate was given to the...
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Stock orders in the euro area are over expectations
Date: 2009-09-25 00:02:00
According to the report of Eurostat, the new industrial orders of the euro zone increased in July, surpassing expectations, that shows a recovery in activity and the easing of recession....
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The situation of dairy producers has improved a bit
Date: 2009-09-25 00:01:40
According to the latest report of Agricultural Economics Research Institute (AKI); In August, for the first time this year, even if a very small extent, but the domestic milk prices...
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Christmas shopping already started
Date: 2009-09-25 00:01:05
It is just the end of the summer, but chains are preparing for Christmas, due to the economic crisis and under the pressure of the changing consumer habits. The latest...
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GKI economic forecast for 2009-2010
Date: 2009-09-24 00:04:58
According to the summer data of GKI Economic Research company, the greatest economic crisis of the last 70 years has ended. However, the magnitude and the sustainability of improvement are...
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Retail declines from every point of views
Date: 2009-09-24 00:03:30
In July, the retail sales fell by 2.2 percent compared to June. Compared to July 2008, by 6.6 percent. In the first seven months of 2009 a 3.7 percent decrease...
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Four exhibitions at HUNGEXPO at the same time
Date: 2009-09-24 00:03:15
With the participation of 300 exhibitors of 13 countries, four exhibitions has been opened at the HUNGEXPO Budapest Fair Center. The presentations of he packaging and handling, printing, marketing, communications...
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McDonald's: Millions for employee scholarship
Date: 2009-09-24 00:03:00
McDonald's Hungary won the bronze rating of Social Label grade in August 2009. Those companies are awarded, that debut this year with an objective and complex audit professional certification, linked...
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Face analyzer program for commercial purposes
Date: 2009-09-24 00:02:40
The software is suitable for the analysis of consumer behavior, research for marketing renewal and the precise targeting of target groups. The new technology is able for the support proactive...
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The STI Group won the Cannes Lions Award and the New York Festivals’ Gold Medal
Date: 2009-09-24 00:02:30
The Cannes Lions festival, the most prestigious advertising festival in the world, was an outstanding event for the STI Group; a packaging product of the German based group of companies...
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Viola Meat expand its production line
Date: 2009-09-24 00:02:05
Despite the economic crisis Viola Győr-Meat Ltd., reports a growing demand, therefore the company will expand its production base. According to the commercial director of the family business; They expect...
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Unilever: the Hungarian plant being developed, the Czech plant will be closed
Date: 2009-09-24 00:02:00
Unilever will close its factory in the Czech Republic – announced the company recently. According to the food, consumer goods and household chemical products manufacturer, British-Dutch-owned group the decision was...
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Twenty years of GfK Hungária
Date: 2009-09-24 00:00:45
GfK Hungária, that was founded in August 1989, 20 years ago, was the first institute of GfK in the Central and Eastern European region. The micro-enterprise has become Hungary's leading...
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CEO of Cadbury, found insufficient Kraft Foods’s bid
Date: 2009-09-24 00:00:30
Cadbury's Chief Executive Officer would ask twenty percent higher price, than the offer of Kraft Foods Group for Cadbury. According to informations of Reuters; Todd Stitzer, Cadbury's Chief Executive Officer...
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Seventeen and a half billion HUF for small and medium-sized enterprises
Date: 2009-09-23 00:04:12
The National Development Agency will announce the second time this year, the Economic Development Operational Program, and the Central Hungary Operational Program applications for the development of technological basis of...
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