News and articles

Time for exciting flavours

The increasing popularity of barbecue parties has a positive effect on the sales of mixed spices. Further growth is dependent on more special, exotic flavours. “Magyarosch” cuisine relying on pepper...

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Legal background

Ferenc Ritter spoke about the legal background of electronic invoicing and relevant legislation. For extracts from the presentations, see the www.ecr.hu web site....

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One sided co-operation in the dairy sector

An international conference has been organised by the ministry of agriculture and rural development about the dairy sector. According to László Vajda László, head of department from the ministry of...

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Új Knorr Rafinériák

The new, vegetable variants of Knorr Rafinéria will help housewives in preparing nutritious and delicious dishes....

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SIÓ VitaTigris Gyümölcspüré

VitaTiger invites the kids to its adventurous world, where they can learn his latest magic: “The luscious delicacy made of real fruits! VitaTigris Gyümölcspüré, if you’d be hungry or just...

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Hungarian success at the NESPRESSO design competition

Students of MOME – Balázs Milléte and Tamás Telekes – have finished in third place at the a NESPRESSO CoffeeLuxury design competition with their percolator project „Enjoy it while flying”....

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Beauty contest for Wukis

Results from the 1st Wukiland Beauty Contest organised by EVM Zrt were announced in April. The three competitors found to be most beautiful by the Wukiland community received valuable prizes....

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Discount store doing well

According to data from the ConsumerScan of GfK Hungária, Hungarian households buy spices primarily in discount stores and hyper markets. The majority of households buy spices on a regular basis,...

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Stores online

According to Ádám Harcz, key account manager of CSB-System Hungary Kft., the introduction of a software solution becomes a feasible option for FMCG businesses, when the amount of data generated...

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Record breaking fines in the FMVG sector again

The Business Competition Authority (GVH) has made a major effort to fight misleading advertising last year. The number of complaints recorded by the Authority was higher than ever. The number...

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Rexona Men V8

The new Rexona Men V8 will provide immediate protection every second adrenaline levels are boosted....

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Trident Splash

Story about a man wearing swimming trunks who drenches everybody in water in a bus stop by biting into a Trident Splash Strawberry Lime chewing gum. This explains his funny...

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Turkey days in Debrecen

The Debrecen Turkey day are to be held for the sixth time on 6-7. June. Competitions for professional and amateur cooks, waiters, and confectioners will be included in the program....

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Mystical ice ream web site

A more complex and more interactive web site than ever before has been designed for the Magnum brand of Unilever Kft. Algida by HPS Group online for this season. The...

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Added value for syrups as well

According to manufacturers, the sales of syrups are slowly shrinking. A vacuum has been created in the market by the disappearance of Szobi, one of the largest manufacturers. – Demand...

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Digital customer relations

In what way can an IT service provider, an agricultural holding and a financing company be similar? Well, they all use the Microsoft Dynamics CRM system. Experts from Microsoft Magyarország...

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How to avoid fines?

Voluntarily undertaking obligations – applied in several cases last year – allows companies subjected to legal action to escape fines by terminating or amending objectionable behaviour and practices. This is...

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Zewa Kockadobozos papír zsebkendõ

The new Zewa Kockadobozos paper tissues can not only be stored comfortably anywhere in our cars, homes or workplaces, but are also decorative....

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Smart game this year again

Anita Carra, trade marketing leader of Unilever and Csilla Fábián trade marketing manager has told us about the results of their prize game “Gazdálkodj Okosan!”. – It was the second...

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New regional head for Cadbury

Brian Cohen has been appointed the new director of Cadbury Middle Europe. This region is composed of Hungary, the Czech Republic, Slovenia, Slovakia, Bulgaria, Croatia, Albania, Macedonia, Bosnia and Serbia....

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Helit for the elite

A meeting for chefs was held by Helit Kft.on 15. April. The main sponsor of the event was Bonduell Nagykőrös Kft. A 6 course lunch was served, so that invited...

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Double digit growth for dish washing tablets

According to the Nielsen Retail Index, demand for dish washing tablets is growing as the use of dish washers becomes increasingly common. While the segment of dish washing liquids is...

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IT in control

There comes a moment in the life of FMCG companies when they can no longer function relying solely on human resources. This is when they need a management, or logistic...

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Best practice

One of the companies from the market of hot beverages was targeted by GVH as a result of a campaign where points had to be collected by customers. Upon being...

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Zewa Deluxe Pure White toalettpapír

The new Zewa Deluxe Pure White triple layer toilet paper combines elegance with well known Zewa quality....

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POP materials popular among customers

Emotions are playing an increasing role in influencing in-store activities. According to a presenter at the EuroShop exhibition held in Düsseldorf, providing joy and an exciting experience for customers is...

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New sales director for Borsodi

Zsolt Mészáros was appointed the HoReCa and Small Food sales director of Borsodi Sörgyár Zrt. on 1. April. He had begun his career with Univer and spent 13 years with...

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Client base of Mood Media continues to grow

Cora has signed a contract with Mood Media for another three years. A more flexible technology is to be used by the retail chain, which will allow advertisements and information...

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To dissolve and to protect

The increase in the number of households which use a dish washer is an important factor in the growth of the detergent market. Demand for dish washing liquids is also...

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Preston TradeCenter: instant in-store data

Market data is increasingly important for the FMCG sector. Accurate and fresh in-store data is needed. However, few manufacturer actually have an accurate picture of their in-store presence regarding specific...

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