News and articles
New instant product for Omnia
Date: 2008-06-27 08:00:00
A new instant coffee, Omnia Instant Freeze Dried has been added to the Sara Lee range of coffees. During the Freeze Drying process, coffee is first frozen at -45 degrees,...
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Aperitif a la française celebrating its fifth birthday
Date: 2008-06-27 08:00:00
The event called „Apéritif a la française” started its world tour on 5. June. It is held at the same time in 24 countries and serves to present the full...
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Private labels playing growing role
Date: 2008-06-27 08:00:00
According to data from the ConsumerScan survey of GfK Hungária Piackutató Intézet, the market share of private labels continued to grow in the FMCG market in 2007. In the first...
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Rama csészés margarinok (Rama Classic 250g és 500g, Rama Harmónia 250g és 500g, Rama Sós 500g, Rama MultiVita 500g)
Date: 2008-06-27 08:00:00
Rama margarines in tubs have been renewed both internally and externally....
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Vénusz Grill finomított napraforgóolaj grilles, füstölt ízesítéssel
Date: 2008-06-27 08:00:00
The time has come when you can make grilled food in your kitchen as well! Vénusz Grill edible oil will make food in the frying pan as delicious as if...
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Another award for Milli
Date: 2008-06-27 08:00:00
According to a survey conducted by Reader’s Digest, Milli has qualified for the reliable European Brand award again in the dairy products category. This is the fourth year that the...
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First Marché opened in Hungary
Date: 2008-06-27 08:00:00
The first unit to be operated jointly by Marché International and MOL was opened on 26. May, near Mosonmagyaróvár. This step is part of the MOL strategy aimed at expanding...
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Agricultural Marketing Centre programs for August
Date: 2008-06-27 08:00:00
The Agricultural Marketing Centre is offering exhibitors an opportunity to appear on its collective stand at the following events in August: Szentlőrinci Gazdanapok: This event is to be held for...
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An efficient foreign legion
Date: 2008-06-27 08:00:00
Many people believe that the only purpose of import is to flood our stores with cheap products. However, appropriate quality products are often simply not available in the domestic market....
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Traditional stores till strong in Poland
Date: 2008-06-27 08:00:00
Though the number of hyper markets is growing in Poland, their market share is shrinking. At the same time, supermarkets and discount stores have increased their market share. Traditional stores...
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Rexona for Teens
Date: 2008-06-27 08:00:00
Rexona Dance Energy takes advantage of the enthusiasm teenagers have for new things. It is a new anti-perspirant aerosol with a sweet fragrance, which is based on the platform of...
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Haribo Goldbären 6 ízû
Date: 2008-06-27 08:00:00
The plethora of flavour and colour combinations of HARIBO products encourages both adults an children to have fun. To make it an even more enjoyable experience, apple has been added...
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Forum about packaging for fish
Date: 2008-06-27 08:00:00
Packforum®, the European customer centre of Sealed Air Cryovac located near Paris held its second global fish and seafood event on 9-10. May. The program included a seminar on packaging...
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Apenta against drugs
Date: 2008-06-27 08:00:00
A number of Marathons totalling 2,100 kilometres have been sponsored by Apenta in April and May. These events were intended to increase social awareness of drug related problems....
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AMC waiting for applications for Excellent Hungarian Food trademark
Date: 2008-06-27 08:00:00
AMC is waiting for applications for the Excellent Hungarian Food trademark. The required documentation can be obtained from AMC, or downloaded from the www.amc.hu web site. AMC offers companies qualifying...
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Adapting to local conditions
Date: 2008-06-27 08:00:00
According to an analysis prepared by the Budapest Chamber of Commerce and industry (BKIK) last year, the general marketing of multinational companies is prevalent in Hungary. Advertisements lack local features...
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Where is the Hungarian retail sector heading?
Date: 2008-06-27 08:00:00
A study has been prepared about the future prospects of the Hungarian retail sector by the consultants of PricewaterhouseCoopers and the students of Corvinus University. It is foreseen as a...
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Baba Tusfürdõ férfiaknak, Baba Sampon férfiaknak korpás hajra
Date: 2008-06-27 08:00:00
Baba Tusfürdő és Sampon with menta extract and a fresh fragrance gives you the feeling of being clean and fresh every day....
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Rexona for Men Quantum aeroszol
Date: 2008-06-27 08:00:00
Rexona for Men with Future ready protection shows us what kind of challanges we will have to face in a high-tech world. The robot turns up the heating to the...
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Dreher and Talmácsi for responsible drinking
Date: 2008-06-27 08:00:00
Dreher Sörgyárak Zrt. has launched a campaign for responsible alcohol consumption, which is unprecedented in Hungary. The message of the online and press campaign is communicated with the help of...
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IT project for Rossmann
Date: 2008-06-27 08:00:00
Rossmann Magyarország Kft has installed an IT system composed of Cisco equipment in its 150 stores. This allows telecommunication costs to be cut from HUF 50,000 per month per store...
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Food sector waiting for reforms
Date: 2008-06-27 08:00:00
Well-known experts of the food business, including József Gráf. Minister of Agriculture and Rural development and Péter Futó, chairman of Futureal Holding and of the National Association of Industrialists and...
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Naturalisation of brands: say and spell
Date: 2008-06-27 08:00:00
Empty Coca-Cola bottles with the letters in Cyrillic have become collectors’ items, as only bottles with Latin letters are available today. Collectors should now go to China or Korea. Foreign...
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Deutschland, Deutschland über alles!
Date: 2008-06-27 08:00:00
It is no wonder that German retailers are preparing enthusiastically for the European Cup, as the success of the World Cup held two years ago surpassed all expectations. Rewe for...
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Maresi Bio Kávétej 300ml
Date: 2008-06-27 08:00:00
Bio product, can be stored for one year, requires no cooling....
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Increasing promotional spending in the US
Date: 2008-06-27 08:00:00
According to a Nielsen survey conducted in the US, an increasing number of manufacturing enterprises use promotions. Both manufacturers and retailers want promotions to be effective. Both sides regard a...
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40 years of Coca-Cola in Hungary
Date: 2008-06-27 08:00:00
Coca-Cola held a press conference on 17. June to commemorate that they have been present in Hungary for 40 years. Coca-Cola was born on 8. May, in Atlanta. The first...
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MasterCard for micro financing
Date: 2008-06-27 08:00:00
USD 740,000, one of the first donations by the Master Card Foundation is to be allocated to the development of MIXMarket 2.0, a next generation web platform for sharing public...
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