Company and Personal News

School supplies catalogue by INTERSPAR

From 13 August until 9 September, INTERSPAR stores help consumers in buying school supplies with a 24-page catalogue, inside which a Disney promotion campaign offers the chance for three families...

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Fragrant Mátra

The nicest wines from the Mátra wine region are among the most fragrant in Hungary. Due to its ecological characteristics, grapes harvested in the region have a high sugar content....

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Nanotechnology and other novelties

According to the analysts of FachPack, at times of crisis technological innovation always receives more attention, with producers trying to focus on extra functions and cost efficiency. With medicinal products...

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Reputation of sponsorship and word of mouth propaganda improved significantly

In April Nielsen published the results of a 50-country survey among Internet users on their trust in advertisements. In Europe consumers trust television adverts the most and newspapers ads come...

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”Thank you, Mr Ránky!”

After more than 40 successful years in foreign and domestic trade, László Ránky, managing director of SCA Hygiene Products, the world citizen of the FMCG sector retires. Former sales director...

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Here is the liver sausage, where is the liver sausage?

The above title is the name of Gyulai Húskombinát Zrt.’s on-line competition. From 1 July 2009 until 30 September 2009 buyers of Gyulai products receive credits, which they can use...

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New production manager at FrieslandCampina

From 1 August 2009, Józesf Szász is the new production manager at Friesland Campina’s Hungarian affiliate. He has been managing the company’s Romanian supply chain and will continue to do...

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Flying their own flags, Part 1

According to Zsuzsa Laber, communications manager at SPAR Magyarország Kereskedelmi Kft., the private label wine selection of retail chains varies by their strategy. – Red wine is more popular than...

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What is the latest on the PET-market?

– In the EU demand for the environmentally friendly and aesthetic PET packaging is skyrocketing. Partly due to the fact that the European glass industry is struggling with a lack...

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Deli counters competing

PICK SZEGED Zrt.’s ”Perfect deli counter 2009” in-store promotion campaign was a great success. 206 stores applied by 27 February 2009 and the first jury selected the 10 best, and...

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TMK special award: for launching and promoting Orbit Envelope raspberry-blackberry-grapefruit – Fruity sensation in an envelope

A new flavour was added to the Wrigley product range last year in the shape of raspberry-blackberry-grapefruit version of Orbit Envelope. The promotional campaign worked out with Prohome Kft was...

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ProWein trade fair in Düsseldorf

Europe's largest wine and distilled spirits trade fair is the ProWein in Düsseldorf. Next year more than twenty Hungarian companies are expected to exhibit similarly to this year's event. In...

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The price of milk does not reduced

Despite the fact, that from 1st July the milk and milk products’ reduced VAT will be 18 percent, the prices did not reduced, rather further increased by 1 percent, compared...

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The last Plus shop had been rebuilt to Spar

The Plus brand has disappeared. The former Plus supermarkets became to Spar – a new corporate identity, extended range, high quality trade are waiting for the customers. The Spar Hungary...

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Auchan launches hypermarket price comparison site

Auchan launches a website, he www.hiperarak.hu which will compare the prices of the domestic hypermarkets. The www.hiperarak.hu website (currently not working) established in accordance with previous recommendations of Self-contolled Advertising...

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Gastro fests in the first autumn weekend

Between 4th and 6th September the SzeptEmber Fest of Népliget and the September Fest of Pestszentlőrinc in the Bókay Kert, are both waiting for the visitors with culinary and cultural...

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Kapuvári Meat Zrt. will expand its production

Kapuvári Meat Zrt. will expand its production to two shifts at the recently built bacon plant, built by a 400 million HUF investment, due to the planned autumn launch of...

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Bio mangalica do not purchased ,while traditional pork is popular

According to experts, the “triumph” of biomangalica is a myth. Eco- mangalica is expensive and noone pays for it domestically and abroad as well. In big volumes it is almost...

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Heineken says no to recession

Heineken closed the first half of the year, with a 489 million euro net profit, 20 percent above the same period of the previous year. The turnover was 11 percent...

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Health Day in Tesco for the second time this year

On the 28th August Tesco Health Day will be held for the second time this year. At 24 locations of the country, including 3 special places, healthy nutrition and lifestyle...

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Juicy dried plum is the autumn surprise of Danone Activia

Danone Activia’s new autumn taste of juicy prunes with pear-apricot yogurt is available in four packs. The plum, and dried version is one of the most popular fruit of the...

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Compared to May retail increased in June

The volume of retail sales were below in the same period of last year, by 3.2 percent in the first half of 2009 and 2.2 percent in In June. The...

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Exuberant optimism in the United States

According to the August survey of Confernce Board; The views on economy has improved at consumer assessment in the United States. The consumer confidence index rose from 46.6 points to...

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The 100th McDonald’s started with hamburger contest

On August 28, in the city Győr the 100th McDonald's restaurant will be opened. It will be the third unit in Győr. There is no other restaurant chain in Hungary...

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The consumption of cheaper wines increases

In the first six months, the quantity of wine purchased for home consumption increased by 5 percent, compared to the same period of the previous year. But the growth has...

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The end of the recession in Germany

In the second quarter of 2009, Germany came out of the recession with a 0.3 percent GDP growth compared to the first quarter – confirmed by the Federal Statistical Office...

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Globus canned meat will be manufactured in the Czech Republic

Czech Hamé food industry group will take the production of its Globus canned meat into the Czech Republic, which recently bought the manufacturing and distribution rights of the Hungarian registered...

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Bitter sugar confectionery: price increases are to come

In times of the crisis chocolate improves mood, but the producers are threatening with world price increase, because the sugar and cocoa prices rose into the heavens on the world...

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The purchase of apples will start from 11 HUF per kilogram

Agrana Juice Hungary Ltd. owning the majority of the market, started the purchasing of apple in Szabolcs-Szatmár-Bereg County. The Austrian company pays 11 HUF (4 eurocents) for the fruit to...

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Almost one hour work for a Big Mac in Budapest

In the world's boomtowns one has to work for a Big Mac for an average of 38 minutes. In Tokyo only 12 minutes, nearly an hour in Budapest and 158...

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