Company and Personal News
Festivals enhancing champagne culture
Date: 2008-11-16 08:00:00
The market of champagne has produced moderate growth last year. No major changes in demand have occurred. However, awareness and popularity of champagnes made using methode transvasée and methode traditionnelle...
Read more
Prices dropping since August
Date: 2008-11-16 08:00:00
Average consumer price remained unchanged in September 2008, compared to August, but was up by 5.7 percent compared to September 2007. Food prices were down by 0.1 percent compared to...
Read more
Digitalisation of in-store communication
Date: 2008-11-16 08:00:00
As the Hungarian subsidiary of POS Media Europe, POS Media Hungary has been the market leader in the development of effective in-store communication tools for 10 years, focusing on POS...
Read more
Tonino Lamborghini Fragranza férfiillat 3-féle (Feroce, Forza, Mitico)
Date: 2008-11-16 08:00:00
New introduction by a brand linked to a well-known name....
Read more
Cherry Queen Marcipán
Date: 2008-11-16 08:00:00
We like marzipan and we know countless forms of marzipan. Marzipan will now be able to take the place it deserves in the hearts of real gourmets: black chocolate bon-non...
Read more
Univer celebrating by launching new projects
Date: 2008-11-16 08:00:00
Apart from various events, Univer is celebrating the 60th anniversary of its foundation by launching two major projects in 2008. A new production facility is being constructed by Univer Product...
Read more
Teenagers waiting for advice
Date: 2008-11-16 08:00:00
According to a presentation at the Hungarian Consumer 18 conference, Hungarian teenagers are more deeply committed to classic civil values than teenagers living in neighbouring countries. This is why they...
Read more
Grüne Woche: Hungarian companies more interested than before
Date: 2008-11-16 08:00:00
Exhibition space available for Hungarian exhibitors will be nearly doubled by Agricultural Marketing centre at the Grüne Woche exhibition to be held between 16-25. January 2009. According to Márta Némethy,...
Read more
(HU) Közösségi megjelenés az IFE Foodapest kiállításon
Date: 2008-11-16 08:00:00
Sorry, this entry is only available in HU....
Read more
Market of sweets, especially chocolate expanding
Date: 2008-11-16 08:00:00
Double digit growth took place in the market of chocolate, both in terms of value and quantity in the October 2007-September 2008 period, compared to the preceding year. Sweet biscuit,...
Read more
The wine market: household consumption down for the first time in 2007 after many years
Date: 2008-11-16 08:00:00
Rising average prices, less frequent and smaller purchases were the main trends in the Hungarian market of wine in 2007, according to data from GfK Hungária ConsumerScan. Cheap wine is...
Read more
Inflation lowest in the Netherlands
Date: 2008-11-16 08:00:00
Average consumer price was up by 4,2 percent in the EU-27 countries in August 2008, compared to 2007. Inflation was lowest in the Netherlands, at 3 percent and highest in...
Read more
Independent or multinational agencies?
Date: 2008-11-16 08:00:00
Though decision makers responsible for spending HUF 70-80 billion on advertising annually, expect creativity, flexibility and motivation from agencies, they usually choose multinational partners. Why? A survey has been conducted...
Read more
NESCAFÉ 3in1 Gold
Date: 2008-11-16 08:00:00
A new premium category has been opened in the market of 3 in 1 products by NESCAFÉ 3in1 Gold. This speciality is developed by using freeze dried technology process which...
Read more
Dr. Oetker sütési hozzávalók
Date: 2008-11-16 08:00:00
Questions from children related to the success of baking. Agency: BBDO Budapest Zrt. Customer: Dr. Oetker Magyarország Élelmiszer Kft. Product: Dr. Oetker sütési hozzávalók Apperance: RTL Klub, Viasat3, AXN, Hallmark,...
Read more
Towns sponsored by Heineken
Date: 2008-11-16 08:00:00
A social responsibility project was launched by Heineken Hungária Sörgyárak Zrt. in October. The project is intended to provide support for towns where the brewery industry has its roots. Citizens...
Read more
Marché expanding in Slovenia
Date: 2008-11-16 08:00:00
Two new Marché™ Bistros were opened by Marché International in October 2008, along the Zagreb és Obrežje motorway, brining the total number of their bistros in Slovenia to 15....
Read more
Excellent Hungarian Food in Spar chains
Date: 2008-11-16 08:00:00
SPAR Magyarország Kft. has won the tender published by the Agricultural Marketing Centre for the in-store promotion of products using the Excellent Hungarian Food trademark. The campaign was launched on...
Read more
Another difficult year for the food industry
Date: 2008-11-16 08:00:00
According to Attila Boródi, chairman of the National Association of Food Processing Enterprises (ÉFOSZ), 2007 was a very difficult year for the food industry and 2008 looks even more difficult....
Read more
New types of flour for maintaining health
Date: 2008-11-16 08:00:00
Per capita grain consumption in Hungary has been stable in recent years, with minor fluctuations, at 87-90 kg/year. there is still a lot of surplus production capacity in this market....
Read more
Growing market share for bitter and palinka
Date: 2008-11-16 08:00:00
Retail sales of spirits increased by 8 percent in the August 2007- July 2008 period, compared to the preceding year, reaching HUF 72 billion. Sales in terms of quantity increased...
Read more
Livestock of turkey down, supply of beef shrinking
Date: 2008-11-16 08:00:00
Trends in the world market of meat and poultry are monitored by Agricultural Research Institute (AKI). Data from the Market and Price Information (PÁÍR) system operated by KSH and AKI...
Read more
New generation of advertising solutions coming of age
Date: 2008-11-16 08:00:00
A new independent organisational unit was set up by TV2 in June, to allow the new generation of advertising solutions to appear in the most creative possible way. BRANDcare is...
Read more
Nestea Snowy Plum
Date: 2008-11-16 08:00:00
The second winter edition of the NESTEA ice tea product line: pleasant flavours of natural black tea and plum are combined with the aroma of honey and clove in NESTEA...
Read more
Knorr Ínyencek levese – Krémlevesek
Date: 2008-11-16 08:00:00
The objective has been to make a TV spot which helps consumers discover the special world of Knorr cream soups. Agency: JWT Eastern Europe Marketing Kft. Customer: Unilever Magyarország Kft....
Read more
IMIGe turning into POS Media
Date: 2008-11-16 08:00:00
IMIGe changed its name to POS Media Hungary in September. POS Media Hungary is a media holding established in 2007, where the English SAS is also a partner....
Read more
Champagne with crystals
Date: 2008-11-16 08:00:00
Moët & Chandon champagne for Christmas will be sold in bottles decorated with Swarovski crystals. The limited edition bottles are ideal for collectors. Brut Imperial bottles come in presentation boxes,...
Read more
“Minus zero” instead of “plus zero” for the meat sector
Date: 2008-11-16 08:00:00
The number of meat processing enterprises has dropped from more then 500 to 350 within a few years, while concentration has continued in the sector. – Major changes have taken...
Read more
Croissants and French rolls still most popular bakery products
Date: 2008-11-16 08:00:00
Nine out of ten people like croissants and French rolls and eight out of ten also like white bread, according to a survey of eating habits conducted by GfK Hungária...
Read more