Market News
Milk price increased by 19 percent in Hungary in one year
The producer price of raw milk, expressed in national currency, increased by 18 percent in New Zealand in July 2025, by 14 percent in the European Union, while it decreased...
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Hungary’s interest is to preserve the independent, two-pillar common agricultural policy
Hungary considers the EU Commission’s proposal to reduce the funds allocated to the Common Agricultural Policy (CAP) in the next seven-year EU budget unacceptable, as it is in the interest...
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Lifeway Foods launches creatine-based RTDs for “fitness nutrition category”
The Muscle Mates range is “poised to satisfy growing consumer demand for performance-driven, wellness-conscious products”. US-based kefir maker Lifeway Foods has launched a range of ready-to-drink functional beverages containing protein,...
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Hungarian youth on the podium at the Euroskills competition
At the Euroskills 2025 European Vocational Championship held in Denmark between September 9 and 13, the Hungarian team finished third in the ranking of EU countries and fourth in the...
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Mészáros Group’s agricultural portfolio has further expanded
The acquisition of Gyulai Agrár Zrt., a leading player in Békés County agriculture with a 25-year history, has been successfully completed. Talentis Agro Zrt., a subsidiary of Mészáros Group, purchased...
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Workplace stress is a catalyst for unhealthy lifestyles
One-third of Hungarian adults smoke daily, one-fifth overeat at least once a week, and the majority have no intention of giving up their harmful habits – paints a bleak picture...
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Kaufland: strong growth in Poland and Austria
One year after launching its marketplace in Poland and Austria, Kaufland has already achieved strong growth. It now has a total of 3,000 online sellers that have joined in Poland....
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ALDI SÜD Reveals Its Food Range is Now 56.4% Plant-Based
ALDI SÜD has been significantly expanding its plant-based range in recent years, and now offers over 1,400 vegan-labelled products. This is more than double the number that were available in...
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AMC: this year’s OMÉK welcomed more than 80 thousand visitors
The 82nd National Agricultural and Food Exhibition and Fair (OMÉK) welcomed more than 80 thousand visitors – the Agricultural Marketing Center (AMC) told MTI on Monday. At the event, which...
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Continues to promote fish consumption
The popularity of fish consumption continues to discover the healthy, tasty and diverse consumption options of fish dishes; This is aimed at the new elements, “Get it!” Campaign called the...
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In Croatia the pigs are destroyed again
African swine fever (ASP) is destroyed again in Croatia: About 10,000 pigs in Baranya, Baranya, will be eliminated in the Bellye (Belje) agricultural company, David Vlajcic said on Saturday. The...
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Réka Rubint: “Only one thing tires me: resting…”
Szilvia Krizsó interviewed fitness trainer and lifestyle consultant Réka Rubint in Trade magazin’s Future Talks business podcast series. In the article below you can only read excerpts – the full...
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Hungarian business leaders who are able to grow even in a crisis
While the sales revenue of Hungarian companies decreased by an average of 8 percent and their profits by 11 percent in 2024, companies belonging to the Trusted Circle achieved a...
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“Food Summit” a huge success at the 82nd OMÉK
The Hungarian Food Summit, a food export development meeting that debuted at the 81st OMÉK two years ago, was a huge success, and this year – within the framework of...
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TOP 50 Marketing and TOP 50 PR Leaders: New Stars and Returning Big Names
This year’s rankings show strong renewal in marketing, while PR appears more stable – according to the compilation by the professional magazine Marketing&Media. The publication has prepared the TOP 50...
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PET bottles are changing: more recycled plastic is being added to them
The EU regulation came into effect on January 1, 2026, according to which all PET bottles must contain at least 25 percent recycled plastic. This ratio will increase further in...
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The “Catch it!” fish consumption promotion campaign is launched again
Within the framework of the project with the identification number MAHOP Plusz-2.6.1-24-2024-00001, Agrármarketing Centrum Nonprofit Kft. (AMC Nkft.) will implement a comprehensive communication and promotional campaign between January 1, 2025...
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Labubu fever: plush toy or crisis indicator?
The Labubu plush figure produced by Pop Mart is a huge success worldwide, and according to the manufacturer, they will soon be able to sell ten million of them per...
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The “Developing Region” campaign has ended – The message of the Rural Development Program has reached millions of people
The communication of the results of the Rural Development Programme (RDP) implemented between 2014 and 2022, which reached millions of people through television, radio and online platforms as part of...
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Cyberattack paralyzes major European airports
Passengers at London Heathrow, Brussels Zaventem and Berlin-Brandenburg airports are facing significant disruption after a cyberattack on Collins Aerospace’s IT system supporting passenger check-in and boarding processes hit the system...
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According to the latest data from EUROSTAT, the number of farm animals in the European Union continues to decline
The professional group “Voice of European Livestock” presented in its recent analysis: in 2024, the populations of the main animal species decreased significantly. The number of pigs decreased to around...
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Agrármarketing Centrum: “Developing Countryside” campaign has ended
The “Developing Countryside” campaign, which made the process of transformation of the Hungarian countryside, the investments strengthening communities and the developments pointing to the future better known through various communication...
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Lidl donates another HUF 100 million to the Heim Pál National Pediatric Institute
As a responsible and ethical company, Lidl Magyarország considers it important to contribute to supporting disadvantaged and sick children and their families through its donation programme. As part of this,...
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Slovak Minister of Agriculture: European Commission’s proposals threaten to eliminate Slovak agriculture
The European Commission’s proposals for the next budget period (2028-2034) regarding agricultural subsidies, if implemented, will mean the elimination of Slovak agriculture, said Slovak Minister of Agriculture and Rural Development...
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More than one and a half million pensioners have received the 30,000-forint food voucher so far
The 30 thousand forint food voucher has been received by 1,540,038 pensioners so far – the Prime Minister’s chief advisor announced on his Facebook page. Zsolt Nyitrai wrote on the...
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Producer prices in Germany fell in August
Producer prices in Germany fell more than analysts had expected in August and more than in the previous month, according to a report by the German Federal Statistical Office, Destatis,...
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Animal husbandry has almost doubled since the national government
has and will continue to play a key and decisive role in agriculture – stated Imre Hubai, the State Secretary for Agriculture at the Ministry of Agriculture at the 30th...
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AM: Ministry of Agriculture helps sustainable farming with new facilitation
The Hungarian government has a firm intention to provide farmers with a flexible support system, which is why administrative burdens and mandatory inspections are being reduced, and sanctions are also...
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German retail struggles with AI integration
Artificial Intelligence (AI) is becoming increasingly important in retail, but German companies are still struggling with its effective implementation –a recent study by the EHI Retail Institute finds. Two-thirds of...
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Campaign to promote rabbit meat consumption launched
The Rabbit Interprofessional Organization and Product Council, together with its Spanish counterpart, have launched a three-year, 4.2 million euro campaign to promote rabbit meat consumption and increase its market presence...
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