Events
PLMA opens, 20 exhibitors at the Hungarian community stand
With a history spanning over 37 years, PLMA World of Private Label – Private Label Exhibition is one of the most prestigious trade events in 2025. The trade fair in...
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A recent retail analysis was conducted on the eco-sector
The Organic Agricultural Research Institute (ÖMKi) recently published long-awaited data. This year, several gap-filling agricultural economic research studies were published on the organic sector, including an analysis of the development...
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The recycling rate of single-use plastics in Hungary remains low
Plastics entering the environment are becoming problematic precisely because of their beneficial usage properties: due to their extremely long-term degradation time and mechanical fragmentation, they are now practically everywhere. It...
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Garden & grill – seasonal momentum at Auchan
Since COVID, gardening and outdoor activities have experienced a renaissance. The garden has now become a central stage not only for relaxation, but also for self-sufficiency, a healthy lifestyle and...
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Geared up for grilling season: SPAR strengthens its fresh meat and convenience product offering
The barbecue season begins with the good weather, and SPAR is preparing a wide range for outdoor grilling this year as well. From meats and cheeses to spices, sauces and...
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Oral care is getting more attention in beauty care
This article is available for reading in Trade magazin 2025/5. Procter & Gamble’s Oral-B, Blend-a-med and Blend-a-dent product lines offer a wide choice tailored to different needs. “Value for money...
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Ayvens and BYD enter into cooperation
One of the leading fleet managers in Hungary, Ayvens, announced that it will enter into a key partnership with BYD, the world’s leading manufacturer of New Energy Vehicles (NEV), i.e....
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Corporate innovation has gained momentum again – especially in the field of digital developments
The K&H innovation index increased by two points to 28 points in the first half of 2025. The indicator measuring the innovation activity of domestic companies with sales revenue of...
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Henkel and the 10 Million Trees Foundation plant 1,800 trees
Henkel Magyarország and the 10 Million Trees Foundation have been working together for five years. This article is available for reading in Trade magazin 2025/5. As a result of their...
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More than 44,000 people tried going vegan in January
This year’s Veganuár was a huge success, according to the organiser Prove: 44,535 people tried the vegan diet, encouraged by Adél Jordán and more than 10 other famous experts and...
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Flavors, experiences, awareness: A free gastronomic adventure at the Water, Music, Flower Festival
Two major Hungarian festivals, the Water, Music, Flower Festival (VZV) and MentesFeszt, have entered into a strategic partnership, resulting in the launch of the MentesFeszt Village in 2025 – a...
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Even during the challenges, fruit growers can count on the government
The government is committed to supporting the horticultural sector, even in the midst of challenges. Therefore, Minister of Agriculture István Nagy initiated a consultation with the sector’s stakeholders in order...
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Makro Spain expands private label offering
Makro added 406 new private label products to its assortment in Spain in the 2023-2024 financial year, bringing the total to over 6,000 under the Metro Chef, Metro Professional, Metro...
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Lekkerland partners with VusionGroup to digitalize its 24/7 smart kiosks
Lekkerland, REWE Group’s expert in convenience solutions, has partnered with VusionGroup to fully digitalize its rapidly expanding network of autonomous 24/7 smart kiosks that leverage self-checkout technology across Germany. Located...
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Bell Food’s Eisberg unit sells three Eastern Europe plants
Bell Food Group’s Eisberg unit is selling three production sites in Poland, Romania and Hungary to focus on markets in the DACH region. Switzerland-headquartered Bell Food, which supplies meat and...
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David Beckham, Pélé and Ronaldinho star in new Pepsi MAX ad
Soft drink brand Pepsi MAX is uniting football stars from across the generations for a jam-packed new campaign featuring David Beckham, Alexia Putellas, Leah Williamson and Lauren James. Centred around...
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NGM: prices of affected drugstore products decreased by almost a quarter
We have taken another step against unjustified price increases, the prices of affected drugstore products have decreased by nearly a quarter, the Ministry of National Economy (NGM) announced on Tuesday....
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The National Trade Association is preparing a proposal to eliminate margin squeeze
In order to avoid further uncertainty, the international food retail enterprises of the National Trade Federation (OKSZ) are proposing to the government a smooth phasing out of the margin freeze,...
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Only two EU countries have higher inflation than Hungary
The European Inflation Outlook of the Private Banker compared the inflation data for March and April and concluded that despite the decrease in Hungary’s annual inflation rate of 4.2 percent,...
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Bankmonitor: More than 19,000 billion HUF is lying unsecured with Hungarians
According to MNB statistics, Hungarians held 19,236.1 billion forints in cash and freely in their bank accounts in the first quarter of 2025. Every Hungarian has more than 2 million...
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The secret to successful digital transformation – according to KPMG
Companies continue to watch their competitors’ moves with a wary eye, but this is no longer the main influencing factor when deciding on digital investments. In the past two years,...
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Spring tax package 2025 – wide-ranging changes in several tax codes
The Ministry of National Economy has submitted the draft of the spring tax package to the Parliament, which includes amendments to several tax codes. EY experts provide information on the...
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An international breakthrough in the life of chocoMe Atelier: the prestigious International Chocolate Awards have catapulted Hungarian bean-to-bar chocolates to the forefront of the world
chocoMe Atelier’s bean-to-bar collection has earned four silver and three bronze medals at the European round of the International Chocolate Awards, widely regarded as the most prestigious competition in the...
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EU AI Act – EU Artificial Intelligence Regulation
Regulation (EU) 2024/1689 of the European Parliament and of the Council introduces comprehensive rules on the use of artificial intelligence in the European Union. The entry into force of the...
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K&H Analyst Commentary: Hungarian wages continue to slow down
Based on the current outlook, net real wages may increase by 3.8 percent this year. Wage dynamics have been slowing down continuously since the beginning of last year, and the...
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Jerónimo Martins targets 300 store openings in 2025
Portuguese retail group Jerónimo Martins plans to invest EUR 1.1bn in 2025, mainly in Poland and Colombia. This article is available for reading in Trade magazin 2025/5. The goal is...
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Essential oil market with new directions: consciousness is shaping the demand
The essential oils renaissance has brought new product forms and usage patterns – and also a shift in the entire market approach. This article is available for reading in Trade...
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Skin beautification doesn’t just depend on creams – what does the dietitian say?
The beauty industry has long emphasized the role of topical skin care products, while there is growing evidence that the quality of our diet also determines the health and appearance...
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Corn prices up 22 percent from a year ago
Agricultural marketNewsPublication According to Tallage, the spot export price (FOB Gulf) of corn produced in the United States decreased by $1 to $210/ton between April 4 and May 8. In...
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Fruit and vegetable sales up 40% at Kifli.hu
In the last 10 months Kifli.hu sold 9.5 million packs of fruit and vegetables, which was 40% more than in the same period of the previous year. This article is...
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