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Billion-dollar market and fragile credibility – this is how Hungarian influencer marketing is transforming
The domestic market for influencer marketing is showing dynamic growth: according to IAB Hungary, the sector’s advertising spending will amount to HUF 8.1 billion in 2024, which is a 31%...
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May frosts: grape shoots and seedlings in danger
Although folk wisdom calls May rain a golden time – and in recent days it has finally reached the Great Plain – the cold nights at the end of the...
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European Central Bank: Water scarcity is the most significant natural risk to the European economy
Surface water scarcity is the most significant natural risk to the European economy, the Luxembourg Times, an English-language Luxembourg news portal, reported on Friday, describing research by the European Central...
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Growing cherry harvest predicted in France by 2025
Despite the decline in the area under cherry cultivation in France, according to a flash report issued by Agreste in early May, this year’s harvest could exceed 35,000 tonnes, 6%...
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Digital transition: the number of electronic signatures is increasing at a faster rate
The number of electronic signatures is growing at a faster rate than last year, with Microsec issuing more new electronic signature certificates in the first four months of this year...
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Hungarian maritime container traffic has gained new momentum
After the closure of the Suez Canal and the reorganization of global routes caused serious disruptions last year, Hungarian sea container freight consolidated and strengthened in the first quarter of...
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AM: sustainable water management is the basis of innovative agriculture
The effects of climate change, increasingly frequent droughts and the scarcity of water resources make it necessary to develop adaptation strategies in water management – emphasized Imre Hubai, the State...
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The impact of the worker loan is already clearly visible, while personal loans have increased by one and a half times.
The amount of newly issued personal loans at K&H has increased significantly this year. In the first quarter, the increase was 48 percent compared to the same period of the...
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The Hungarian State Treasury offers new payment options to farmers
The Hungarian State Treasury offers new payment options to farmers to reduce their account burdens, the Hungarian State Treasury announced to MTI on Friday. The electronic application submission interface of...
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K&H: Children’s Day is a good opportunity for financial education
Children’s Day can be a good opportunity to open the window of the financial world to the protagonists to support their future decisions, whether it is about saving money or...
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AM: final payment of Agro-ecological Program has begun
Of the participants in the popular Agro-ecological Program (AÖP), 63 thousand farmers have so far received partial payments of more than 82.7 billion forints, and the final payment of the...
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8 in 10 consumers now rely on AI search
About 80% of consumers now rely on AI-generated search results for at least 40% of their queries, significantly reducing the need to click through to external websites, according to a...
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A platform summarizing digital solutions and precision services is launched on the NAK website
The National Chamber of Agriculture is launching a new information platform, the aim of which is to summarize the digital solutions available in agriculture. Digital technologies and precision services will...
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Absolut Reveals Limited-Edition Bottle Collection For Tomorrowland 2025
Absolut has unveiled a three-bottle collection designed by Tomorrowland’s mainstage designers in association with Absolut’s creative team. The inaugural limited-edition bottle collection seeks to convey the electronic music festival’s fantasy...
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The Ministry of Agriculture is helping to prevent animal diseases with a new tender
Following the emergence of the foot-and-mouth disease virus, the Ministry of Agriculture is helping to increase the resilience of farms against animal diseases with a new tender opportunity. Farmers will...
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The GKI business climate index decreased in May
According to a survey conducted by GKI Economic Research Co. – supported by the EU – both consumers and businesses became slightly more pessimistic in May compared to April. The...
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OKSZ makes proposals to help smooth the elimination of the margin cap
In order to avoid further uncertainty, the international food retail companies of the National Trade Association are submitting a proposal to the government for a smooth phasing out of the...
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The price of certain products has decreased by a third due to the margin freeze
Bankmonitor experts conducted on-site research to assess how prices of drugstore products affected by the new margin cap regulation have changed. They also estimated the potential impact of observed price...
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Instead of increasing long-term loans, large companies are considering maintaining leasing structures
Long-term loans are still not popular among the managers of large companies, which is explained by the hectic changes in the domestic, but especially the international economic situation. According to...
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A new step to strengthen SMEs, the National Champions loan program has been launched
The GINOP Plusz National Champions call for applications has been published, in which the “Single-operation Combined Loan Program Targeting Green and Digital Transition” will be launched with a budget of...
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Brutal entry: Allegro is now present in the Hungarian e-commerce market
Polish e-commerce giant Allegro is stepping up its international expansion – this time in Hungary. According to the company’s latest report, expanding its domestic presence comes at a price, but...
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Márton Nagy: in the long term, we must return to investment-based economic growth
In the long term, we must return to investment-based economic growth; consumption-based growth is unsustainable – said the Minister of National Economy on Thursday at the Portfolio Lending 2025 conference...
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KSH: Investment performance fell by 12.1 percent in the first quarter of 2025
The volume of investments in the first quarter of 2025, according to raw data, fell by 12.1 percent compared to the same period of the previous year. Compared to the...
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Corporate innovation has gained momentum again – especially in the field of digital developments
The K&H Innovation Index rose by two points to 28 in the first half of 2025. Although the indicator, which measures the innovation activity of Hungarian companies with annual revenues...
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NGM: consumer trust and effective enforcement in focus at the European Consumer Summit
Strengthening consumer trust, guaranteeing the security of the digital market and increasing the efficiency of EU law enforcement were the focus of the European Consumer Summit held on Tuesday, at...
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Aluminium-like glitter in brand building
At the company’s headquarters on Andrássy Avenue in Budapest, HELL ENERGY Magyarország Kft. hosted a meeting for the Green Club and the HoReCa Chapter of the Hungarian Marketing Association at...
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The survey on alcohol and other drug consumption habits has interesting results
Among young people in Europe, Czech fifteen- to sixteen-year-olds have the most experience with marijuana use, according to an international survey published by the CTK news agency. Research conducted in...
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NAK President: This year holds challenges for agriculture
The year 2025 holds many challenges for Hungarian agriculture: in addition to adapting to climate change and the transformation of the European Union support system, free trade agreements and the...
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MRSZ: professional position statement on the draft law “On the Transparency of Public Life”
The Advertising Association has taken action: it submitted a statement to decision-makers. The Hungarian Advertising Association has shared its professional opinion on the “Act on the Transparency of Public Life”,...
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