Company and Personal News
More “green” Tescos
Date: 2009-02-05 08:00:00
According to Mónika Hackl, communications director of Tesco Globál Zrt, the balance sheet has not been completed yet, but it is certain that results will be below target figures. However,...
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Displays: from manufacturing to feedback
Date: 2009-02-05 08:00:00
In the first part of this article, we have discussed the planning phase of display campaigns. We are now moving on to the next stage. Once we have selected a...
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CIES-conference: Big globally, small locally
Date: 2009-02-05 08:00:00
One of the leading events of the international retail sector was held in Budapest, in November. The 200 participants discussed current trends in marketing. From a Hungarian perspective, the most...
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Aastra expanding in the region
Date: 2009-02-05 08:00:00
In December 2008, an independent subsidiary was formed in Austria and a representative office opened in Hungary by Aastra Technologies Ltd. The Canadian company is present in 100 countries, offering...
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New head of sector in GfK Hungária
Date: 2009-02-05 08:00:00
Steigervald Krisztián was appointed sector manager of consumer goods in GfK Hungária on 1. January 2009. He had joined GfK Hungária in 2003 and has been heading qualitative research successfully...
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The future might belong to specialised washing agents
Date: 2009-02-05 08:00:00
According to Nielsen data, the quantity of washing agents sold last year dropped somewhat. However, this is not bad news for manufacturers who launched a campaign two years ago, promoting...
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Economising and uncertainty
Date: 2009-02-05 08:00:00
– At the moment, it looks like fewer companies are going to attend exhibitions this year than in 2008 and the number of employees travelling to events will also be...
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The thing to be learned,…
Date: 2009-02-05 08:00:00
… is that we cannot be universal geniuses. We cannot speak to everybody, because we have only 3 seconds to astound people. I have selected six products from 2008, which...
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Who is who?
Date: 2009-02-05 08:00:00
Peter Linzbach: Following a long period spent with the Otto group, he joined Metro eleven years ago as the purchasing director of the Cash&Carry sector. He has been working in...
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Award for Monarchia-marketing
Date: 2009-02-05 08:00:00
Monarchia Winery located in Eger was awarded the Wine Marketing Prize 2008, while the Eger Wine Region Foundation received an award for collective marketing, based on the decision made by...
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New CEO for Friesland Hungária
Date: 2009-02-05 08:00:00
Johan Priem was appointed the new CEO of Friesland Hungária Zrt in January. After working in several positions for British American Tobacco in Europe, Africa and Asia, he joined the...
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Reckitt Benckiser promoting ecological consciousness
Date: 2009-02-05 08:00:00
They have recently launched their „Earth our home” campaign in Hungary, as part of their Carbon 20 program intended to reduce CO2 emissions linked to their products by 20 percent...
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Smaller, specialised events expected in 2009
Date: 2009-02-05 08:00:00
Event organising enterprises hope that recession will not have a drastic effect on their business. However, creativity is expected to play an even bigger role in the event marketing business...
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SICO óvszercsalád
Date: 2009-02-05 08:00:00
The SICO product line of the German condom manufacturer consists 8 products in packs of 3 and 12. New product line, German quality at an affordable price....
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CIES summit in New York
Date: 2009-02-05 08:00:00
CIES will hold its big annual conference in New York, in Waldorf Astoria between 17-19. June. Presentations will be held by the CEO-s of the following companies: Delhaize Kellogg, Kraft...
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In one month Cora shoppers shrinked 25,000 PET bottle
Date: 2009-02-05 07:52:00
The CORA started THERMO PRESS shrinking program was very successful, people took a lot of PET bottles to Cora Törökbálint and CORA Budakalász in January. The shrinking mashine, developed by...
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Hungarian wine borne down French wines in Denmark
Date: 2009-02-05 04:11:00
Vylyan Winery from Villány is Winery of the Year, according to Danish Vinbladet magazine. This is the first time that a Hungarian winemaker has been selected No. 1. at Vinbladet...
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Hungarians at Fruit Logistica 2009
Date: 2009-02-05 03:20:00
This event gives excellent possibility of introducing the Hungarian vegetable and fruit sector. FRUIT LOGISTICA 2009, the biggest-ever international produce industry trade event is open in Berlin. From 4 to...
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TESCO to open 137 stores in Central Europe
Date: 2009-02-05 02:37:00
UK retailer Tesco plans to open over 130 new stores this year in Central Europe, in Hungary, in Poland, in Slovakia, in Czech Republic and also in Turkey. Czech newspaper...
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Plaza Centers buys controlling stake in Sofia project
Date: 2009-02-05 02:30:00
The Dutch-registered property developer that focuses on Central and Eastern Europe, said that it acquired 51% stake in a 75 000 sq m project in Sofia. Plaza payed 2.78 million...
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Mercator to invest 3 million euró in Bulgaria
Date: 2009-02-05 02:14:00
The company’s first Bulgarian outlet will be located at the Galeria shopping mall in Stara Zagora in the south of the country. Mercator has announced plans to open its first...
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Burberry opens children fashion store in Istanbul
Date: 2009-02-05 01:57:00
The British fashion concern closes plant in UK, but expands abroad. Company alert decreasing sales in the las quater and closed it second plant in the UK, but the expansion...
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Paper bag is not a real option
Date: 2009-02-04 10:16:00
According to datas of Hungarian Trade Association the food industry and the retail sector has HUF 10 billion extra costs because of the new green tax. György Vámos, secretary of...
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Thanks for SIÓ! – starts in February
Date: 2009-02-04 10:13:03
Since this month there are on the shops' shelves the 1.5 l SIÓ products joined to the charity program. Consumers who buy them can help pupils to get new school...
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Creamy quark in extra size
Date: 2009-02-04 10:01:00
Frisland Hungaria's Milli Mia product line has now 2 new tastes in XXL size. Creamy quark with vanilla-raisin and cake taste are popular. Creamy sweet quark is one of Hungary's...
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New manager at Szentkirályi Ásványvíz Kft.
Date: 2009-02-04 09:51:06
From 7th January the company has a new operative director called István Matus, who takes the domestic works from Balogh Levente, onwer and CEO of the company. Mr. Matus is...
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Strategy for saving 100,000 jobs in Hungary
Date: 2009-02-04 09:32:28
Social and Labor Affairs Minister Erika Szűcs said the government has HUF 16 billion domestic source for crisis-management strategy. Enterprises can apply for job-preservation support from the regional funds beginning...
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METRO has no plans to sell Galeria Kaufhof
Date: 2009-02-04 09:11:33
According German press informations the company is currently working on floating Media Markt/Saturn and considering divesting its Real hypermarket chain. The sale of Adler is close. Metro CEO Eckhard Cordes...
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Insurance from Lidl Italy
Date: 2009-02-04 08:37:35
The Italian branch of Lidl has proved to be creative in offering online services. Before, Lidl Italia launched electricity service under lidl-energia.it and holiday trips on lidl-viaggi.it. Schwarz-owned discount retailer...
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In spite of recession Briton shoppers will Spend More On Quality Food
Date: 2009-02-04 08:34:44
According to MealSavers.co.uk survey among 4,380 peopel consumers aren’t going to let the recession reduce the quality of the food they eat. People are cutting costs during the recession, but...
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