News and articles

Youngsters buy Easter-candy, women over 40 buy Easter-ham

Households kept by women over 40 prefer to buy smoked-ham, whereas the younger generation opts for seasonal Easter-candies in the first place – a survey by GfK Hungária ConsumerScan says....

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National Starch integrated by Henkel successfully

Henkel’s acquisition of the National Starch businesses in April 2008 has brought about a substantial increase of sales. After adjusting for foreign exchange, sales rose by 11.6 percent. Organic sales...

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Customers decide about the brand in-store

Customers continue to make brand purchase decisions in the store, so capturing shoppers inside is of major major importance – a new report from Miller Zell says.More shoppers are making...

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Fall in milk consumption

Milk consumption has fallen over the past 20-25 years in many countries, although Feed For Health says milk is healthy.  In UK the fall overall has been about one third...

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Mobile bar for HoReCa events by Poplart

JUSTINCASE mobile bar, rwarded by the „red dot: best of the best” design prize is available in Hungary from now on, delivered by Poplart.  The portable bar-case by Poplart weighs...

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Borsod Brewery Plc. chose Publicis Consultants │ Budapest

Borsod Brewery Plc. has chosen the PR agency Publicis Consultants │ Budapest within the compass of an invitational tender to perform external communication tasks. Borsod Brewery Plc. wishes to continue...

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Agriculural trade-show with top Hungarian food-products

Agrarexpo of Szent György-day located in Pápa is one of the most significant, specifically agricultural trade-shows of the region, with a wide spectrum of high quality food-products.  The event organized...

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Hungarian food-products available via online order

Starting from late March, stores and dealers may order Hungarian food-products online, thanks to a new website started by Premium Gastro Ltd. and Premium Hungaricum Association.  „Of course we still...

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External balance improvement under external pressure

According to the forecast of GKI Economic Research Co. prepared in co-operation with Erste Bank, the global economic crisis pushed the Hungarian economy onto a new development path   External...

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Opten: 1184 liquidation proceedings announced in March

Though the number of liquidation orders in Hungary's property industry fell last month, March saw an even greater number of liquidation processes, Opten company information service has reported. Liquidation proceedings were...

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Egg-prices going through a moderate raise during the Easter-season

Egg-prices in Hungary are facing a moderate, less than 10 percent increase during the Easter-season, due to the decrease of effective demand.  This Easter, egg-prices are going through a rather...

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Customers are fed up with low quality Easter-bunnies

Last spring, over 967 tons of seasonal Easter-candies were sold, and most of these chocolate-bunnies had been made of high-quality, at least 35% percent cocoa-content.  „In the past few years,...

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Experts want soft-drink producers to use less sugar

What you drink may be more important than what you eat, according to researchers at the Johns Hopkins Bloomberg School of Public Health.  Researchers believe that soft drink producers should...

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Nestle benefiting from recession

While the world's top food groups battle a slowdown this year, Nestle SA has the credentials to exploit the recession. In spite of the crisis, Nestle seem to have closed...

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Customer friendly solutions in Székesfehérvár METRO store

The new store concept of METRO has been introduced in their Székesfehérvár store first. The new concept is based on the “everything in one place, quickly and conveniently” principle and...

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New member in management of Kékkúti Ásványvíz

Csaba Csiszkó was appointed the new sales director of Kékkúti Ásványvíz Zrt. on 1 February. He had spent the previous 13 years working for Philip Morris Magyarország Kft in different...

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Show me your beer and I’ll tell you who you are

Leading beer brands are becoming increasingly cautious in the shrinking market. Instead of radical innovation, they focus on improving image and communication. The policy pursued by hyper markets of selling...

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Digital Signage – Slowly but surely

Digital signage is a new area of marketing technology which is showing dynamic development in the global market. DS is gradually becoming a term used as frequently as ATL or...

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Gaymers Original Cider, Gaymers Pear Cider, Blackthorn Cider, Olde English Cider

Gaymers Cider is now available in Hungary! This fantastic portfolio from Gaymers Cider Company can offer businesses great success in a new drink category....

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Growth in revenues and profit for Henkel in 2008

Total revenues generated by Henkel in the fiscal year 2008 were up by 8.1 percent, exceeding EUR 14 billion. This growth was mainly due to the acquisition of National Starch...

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Düsseldorf EuroCIS: Money still being spent on Retail IT

– The directors of retail enterprises continue to spend money on IT, as they know that modern IT is essential to all their operations – said dr. Bernd Hallier, director...

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Canned beer still most popular

According to data from GfK Hungária ConsumerScan, sales of beer dropped in 2008. Colder than usual weather probably played a part in this. While average households had purchased 86 litres...

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Modern refrigerated spaces

Professional design and the use of stainless steel or plastic materials which guarantee adherence to hygiene regulations are basic requirements for in-store refrigeration equipment. According to András Solymosi, sales director...

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Fanta Exotic/Fanta

Flavours from all over the world are brough to you regularly with the help of Fanta. This new limited edition has been inspired by Jamaica....

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Successful debut by the Nordsee chain in Budapest

The first Hungarian unit of the Nordsee chain has produced dynamic growth and attracted more guests than previously anticipated in its first six months of operation. The first restaurant located...

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Farmers’ day in Mezőtúr in May

The main objective of the event to be held on 13. May is presenting Hungarian agricultural and food products. Various meetings, debates, conferences will accompany the event and there will...

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Refrigerated dessert bars with diverse product advantages

Milk bars, túró rudi and other dessert products made from cottage cheese belong in the refrigerated dessert category, according to the segmentation used by Nielsen. This category is characterised by...

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Attracted by light

Well designed in store lighting has a substantial influence on sales. Selling after dark has always been a challenge for retailers. In store lighting was the leading topic of the...

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Cocaine Energy Drink

This product line no longer has tutti-frutti flavour. Red comes in cinnamon-ginger-wasabi flavour, while Blue comes in cinnamon-fruit flavour....

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As many gifts as reasons to unwrap a Kinder milk bar!

The first round of Kinder Hűtött Finomság prize game has ended recently. The main prize, a HUF one million IKEA voucher has been won by Lívia Gilicze from Komló. The...

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