Company and Personal News
Gianni is the new face of Lidl
Date: 2009-09-27 08:00:00
Gianni Annoni, well-known for his television cookery shows, is the leading figure in Lidl’s 2009-2010 advertising campaign, called ”Make shopping an experience: discover Lidl’s new world every week!” In its...
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The Wandering Magyar
Date: 2009-09-27 08:00:00
The food basket known by the name of Hungaricum is one of the most straightforward advertising messages: sausage, onion and a pitcher accompany Hungarian flavours. However, in an age of...
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SuperShop programme in every SPAR store
Date: 2009-09-27 08:00:00
From 3 September 2009, SPAR Magyarország introduces the SuperShop programme in every SPAR and INTERSPAR store in Hungary. Now 1.5 million SuperShop card owners can use their cards at more...
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Most popular segments became more expensive by 7-11 percent in one year
Date: 2009-09-27 08:00:00
According to Nielsen, retail sales of coffee was up by 5 percent in value, surpassing an annual HUF 50 billion in August 2008-July 2009, compared to the same period in...
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Cosmetics market prepares for Christmas
Date: 2009-09-27 08:00:00
In value, the market holds its position. In personal body care, shower gels and deodorants are the two biggest sub-categories where special products, innovations and promotions push category sales forward....
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Foreign markets – Spain: Supermarkets dominate, discounts gaining ground
Date: 2009-09-27 08:00:00
Out of 100 Spanish households, 58 spend the most money on food, household chemicals and cosmetics in supermarkets. For the Spanish, the most important in choosing a shop is a...
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Lidl speaks
Date: 2009-09-27 08:00:00
We asked the representatives of Lidl how they prepare for the new Food Act. – Lidl does its best to meet the requirements. Contrary to popular belief, Hungarian products are...
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Successful promotion by 60-year old Tchibo
Date: 2009-09-27 08:00:00
Gyöngyi Kovács from Csokonyavisonta was the happy winner of a Volkswagen Golf 6, the main prize of the competition celebrating Tchibo’s 60th birthday. Andrzej Jackiewicz, Tchibo Budapest Kft.’s managing director...
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New director at P.O.P-Rafinanz’s BTL division
Date: 2009-09-27 08:00:00
Edit Szabó was appointed the new director of P.O.P-Rafinanz’s BTL division. The promotion and sales support agency continues to expand its BTL activity. Edit Szabó started at Deutsche Messe Ag...
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Modern and exclusive messages from coffee brands
Date: 2009-09-27 08:00:00
Private labels are attacking on the coffee market too, but they are successful mainly in the instant segment where functionality prevails over the formality of drinking a good ground-roasted espresso....
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Mothers mobilised via the Internet
Date: 2009-09-27 08:00:00
Despite the recession, the baby category is solid in terms of both value and volume, since major indicators hardly changed compared to previous years. Creams, wet wipes and private labels...
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Private labels: two-digit growth
Date: 2009-09-27 08:00:00
According to the Nielsen Retail Index, private label food product sales were up by 14 percent in the first half of the year, while household chemicals and cosmetics improved by...
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Food category, gold medal: Unilever
Date: 2009-09-27 08:00:00
Magyarország Kft – Delikát8 “Cook 8 playgrounds!” In the past 2 years, Unilever Magyarország Kft. and Delikát8 buyers built the most playgrounds in Hungary. Since the seasoning Delikát is used...
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Prune enters Activia’s flavour scale
Date: 2009-09-27 08:00:00
The Danone Activia yoghurt line came out with a new, prune flavoured yoghurt. It is delicious and rich in potassium, iron and magnesium. Its Bifidus ActiRegularis-® content contributes to the...
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SPAR has won an award again
Date: 2009-09-27 08:00:00
SPAR has won the Convenience Retailer of the Year 2009 competition sponsored by NACS, the ceremony was held on 15th September 2009 in London. The success of SPAR with the...
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Coffee accessories going natural
Date: 2009-09-27 08:00:00
According to Rita Habuda-Salyámosy, the managing director of Maresi Foodboker Kft., coffee whiteners are only used by a part of coffee drinkers. The share of discounts and private labels rose...
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Consumers look for more economical sources of energy
Date: 2009-09-27 08:00:00
A modest restructuring is taking place on the battery market, alkaline and Zinc coal batteries play the leading roles. Private labels’ expansion and novelties push the category forward. We find...
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The business potential of co-operation
Date: 2009-09-27 08:00:00
Communicating restrictive measures to employees in the way management wants these to be interpreted is a major problem all over the world. It was a mystery for the top management...
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Beverage category, gold medal: Great Soproni NumberShow
Date: 2009-09-27 08:00:00
“Great Soproni NumberShow” promotion activity by Heineken Hungária Sörgyárak Zrt. won in the beverage category. Gergely Tóth, Soproni’s brand manager recalled the events of the 2008 campaign. From 1 June...
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New formulas in Henkel’s detergents
Date: 2009-09-27 08:00:00
Reluctant stains are usually removed at 60°C, but Persil Cold Active removes them already at 30°C – informs the press release by Henkel Magyarország Kft. Household can save money and...
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Raiker joins Reál Hungária Drink
Date: 2009-09-27 08:00:00
Raiker Kft., one of the biggest beverage wholesale companies in central Hungary and Budapest joined Reál Hungária Drink Kft. in September. By this, the latter’s turnover exceeds HUF 60 billion....
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Sales growth of instant 3in1 coffees drawn to a halt
Date: 2009-09-27 08:00:00
Despite that most Hungarian consumers buy ground roasted coffee, the segment continues to show a negative trend. According to data by GfK’s ConsumerScan, ground roasted coffee sales were down by...
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Hoventa 2009
Date: 2009-09-27 08:00:00
Hoventa trade fair, the biggest annual event of the Hungarian hotel, restaurant and catering sector will be held on 6-9 October for the 28th time. According to Mária Etele, managing...
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Network research answers the following questions of leaders
Date: 2009-09-27 08:00:00
Which colleagues should I select to be members of a winning team? • How can new colleagues be made part of the team more easily – so that they would...
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Non-food category, gold medal: Reckitt Benckiser Kft. – ”Unstained donation” promotion
Date: 2009-09-27 08:00:00
In this category, the social responsibility-type campaign of Reckitt Benckiser Magyarország Kft.’s Vanish brand finished first. Actress Anita Deutsch was the face of the campaign, and in cooperation with the...
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Customers are looking for actions and visiting shops rarely
Date: 2009-09-25 00:04:01
According to Nielsen market research company; consumers are visiting shops rarely; more and more people are looking for cheaper goods and discount shopping opportunities. The growth of the popularity of...
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London and New York in the lead, Budapest is the 74th in the ranking of business centers
Date: 2009-09-25 00:03:55
London and New York remain the most competitive business centers of the world. The score of Budapest has improved, but its ranking became worse, due to the improvement of the...
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FAO: in the next 40 years, 70 percent more food will be need
Date: 2009-09-25 00:03:30
According to United Nation’s Food and Agriculture Organization (FAO); Seventy percent more food should be produced worldwide, until 2050. The FAO expects that the global population is expected to grow...
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The first “Pannon Wheat Quality” certificate was handed over
Date: 2009-09-25 00:03:00
The “Pannonian wheat” trade mark was established in July, by the National Association of Cereal Producers (GOSZ), to indicate the extra quality wheat. The first certificate was given to the...
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Stock orders in the euro area are over expectations
Date: 2009-09-25 00:02:00
According to the report of Eurostat, the new industrial orders of the euro zone increased in July, surpassing expectations, that shows a recovery in activity and the easing of recession....
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