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21 countries represented at IFE FOODAPEST

220 exhibitors from 21 countries attended the first IFE FOODAPEST exhibition held between 20-22. November 2007. This was the first event organised jointly by HUNGEXPO Zrt. and MONTGOMERY International Ltd....

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Business Days 2008

The Business Days 2008 conference is to be held jointly by Trade magazine and Lánchíd Klub again between 24-26. September this year, in Hotel Pelion, Tapolca....

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EuroShop: all that is important for stores

According to Szilvia Máté, representative of the Düsseldorf exhibition in Hungary, a record number of exhibitors will attend the EuroShop event to be held in Düsseldorf between 23-27. February. 55...

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United against obesity

Lectures on educating people about health and fighting obesity in Europe have been delivered at the conference held by the Food, Lifestyle, Exercise (TÉT) Platform. TÉT is an organisation for...

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Information, hunger

Mella Frewen, general secretary of CIAA, expressed special appreciation at the press conference for the work of the Hungarian platform in introducing RDA labelling, as it is their mission to...

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Carrier and style: related notions

Karrier és Stílus Kft. held a conference about the notions used in its name on 11. December. Mrs. Csík dr. Klára Kovács, managing director of Karrier és Stílus Kft. spoke...

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Internet in focus

Google held a conference on e-commerce with the Association of Electronic Commerce on 22 November, in Budapest. On-line marketing was the subject discussed in the morning with case studies about...

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World of commerce in Hungary

“World of commerce – Episodes from the history of Hungarian commerce” is the title of a book by Anikó S. Nagy published in December. The “World of Commerce” draws attention...

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176 medals at HunDeszt 2007

As the 6th of December was the day of palinka, results were announced at the Hun Deszt 2007 palinka competition where 220 spirits from 25 distilleries competed. 57 gold, 76...

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Fruit Logistica Berlin with Hungarian Exhibitors

The Hungarian Agrar Marketing Center donated 14 Hungarian fruit and vegetable growers and traders to be present on the exhibition. Around 2,000 exhibitors from 70 countries present – 45,000 top...

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Winter Fruit Festival at Europark

The exhibition between 28 January – 10 February shows gigantic sculptures from fruits.  The visitors can see the small Taj Mahal, imagened in fruit or a giant tea pot. After...

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Gerbaud corner, healthy, new bread at UKBA

15th International Trade Fair for Confectionery, Bakery and Gastronomy on 3-5 February 2008 at HUNGEXPO Budapest Fair Center. The nearly 12000 visitors proved that the trade is open for novelties,...

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Only one week to 5th Wine tourism Summit

The visitors of the event on 24th January meet leader of 30-40 Hungarian winery in the House of Hungarian Wines. It is the 5th opportunity for wineries, wine houses and...

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Hungarians at the International Green Week Berlin

The 73th exibition, representing all areas of the food industry, agriculture and horticulture, will take place from January 18 to 27. Typical Hungarian food products will be offered there too....

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The POPAI Village at EuroShop

EuroShop 2008 in Dusseldorf, Germany, Feb. 23 to 27, is one of the world's most significant exhibitions for our industry. During which, POPAI is sponsoring the POPAI Village. Five days...

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II. Campari Miss Catering and Beauty

Five girls qualified herself for the finals on 10 December at Kameleon Club.  Women working in catering could apply for the competition trough internet. 12 girls had to show themself...

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Changes at Innoval – Alimentaria 2008

The 2,000 m2 show will be moved to an other Pavilion and The Futur Shop will be designed there.   For the first time in its ten-year history, this edition...

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TV getting most of the money spent by the FMCG sector

Éva Dancs, researcher of TNS Média Intelligence spoke about the composition of ATL expenditure in the FMCG sector and the relevant trends. Total expenditure by the Hungarian FMCG sector was...

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Nice and accurate targeting

Bertalan Bognár, head of marketing, Mail Division of the Hungarian post Office spoke about the data base gathered from their survey conducted in the spring. The data base can be...

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BioFach: Hungarian visitors in top 10

Looking at the statistics of the BioFach exhibition, Hungarians seem to display a deep interest in the bio-market by international standards. 530 Hungarians have been registered at the last exhibition,...

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Changes in the in-store world

Tímea Pesti, managing director of HL Display and the chairwoman of Hungarian POPAI began her presentation by describing the proportion of impulsive purchases in various sales channels in the UK....

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Sweets at the Cologne ISM: boom with higher prices

The ISM exhibition held in Cologne has come into the focus of attention again, as a result of the global boom in the sales of sweets. This event is to...

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Cartoon heroes selling products

According to Judit Csányi, managing director of Kidz Entertainment Hungary, licensing agreements are still rarely used in Hungary, but the trend is positive. Though using protected figures for advertising campaigns...

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Grüne Woche: business and politics

The Grüne Woche food exhibition to be held between 18-27. January 2008 in Berlin is an important source of business an political information. It is also an example of sustainable...

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Putting us in the mood

Tamás Pálóczi, managing director of Mood Media Hungary spoke about the methods used to create a specific atmosphere in stores. He pointed out that sensory marketing can be a key...

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East and West meeting at Fruit Logistica

As a result of the growing significance of fresh fruits and vegetables in competition among food retailers, the interest displayed towards the Fruit Logistica exhibition to be held between 7-9....

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TV partner for brand building

Tamás Sipos, sponsorship manager of TV2 described the advantages of sponsorship over advertising spots. Sponsorship is linked to programs directly. In case of strategic co-operation, the channel offers Brand Care...

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Prophecies and facts in Tapolca (part 2.)

We hard five presentations on the second day of the Tapolca conference about innovative brands, Trade Marketing Klub held a meeting in the evening, while the third day was devoted...

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IFE FOODAPEST: together for the first time

According to an agreement between Montgomery International and HUNGEXPO Zrt., the two well-known exhibitions of the food industry have united under the name IFE FOODAPEST. The new event will be...

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