News and articles

Shoppers who buy vodka are likely to put other drinks in the basket too

Nielsen’s Retail Index reveals that discount stores realised 17 percent of value sales in the 90 food categories measured in the December 2009-May 2010 period. As for the 60 household...

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Hungaricum Corner in CBA Plaza

This July CBA Sopron Plaza opened the first Hungaricum corner where wines, pálinkas, sweets, fresh and preserved food products from Hungarian manufacturers can be found. Pricer electronic labels were used...

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Ice cold miracles from Szentkirályi

Szentkirályi Ásványvíz Kft. expanded its portfolio with new products: flavoured mineral waters and ice teas return to shops under the names ‘ice water’ and ‘ice tea’ and they no longer...

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Innovation manager at GfK Hungária

From 19 July 2010 Péter Sári fills the position of innovation manager at GfK Hungária Market Research Institute. The 34-year old economist worked for Sanoma Budapest Zrt. as on-line marketing...

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Gold medal: Tchibo • Together for kindergartens!

In 2009 Tchibo celebrated its 60th birthday by a year-long marketing campaign. ‘Celebrate with us’ was accompanied with packaging retro mugs and metal coffee boxes with products, and a prize...

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Wine festival in Buda Castle

Buda Castle Wine Festival is organised by Hungarian Viti- and Viniculture Non-profit Kft. The 19-year-old event’s objective is to make people acquainted with the best Hungarian and foreign wines. Wine...

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Skills and thrills: METRO’s Customer Academy is about to open

Next to the Budaörs METRO store the chain’s Customer Academy will open in October. The Customer Academy’s head of department Piroska Balestra shared the details with readers of our magazine....

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Pricer shelf label in the Hungaricum Corner too

CBA and Szintézis Informatika proved that they not only lead the way in innovation (CBA was the first food store to use electronic shelf labels), but also in promoting Hungarian...

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The Farmer Expo opened in Debrecen

With the participation of three hundred domestic and foreign exhibitors, the country's largest annaul agricultural, food and horticultural exhibition, the Farmer Expo opened its gates in the agri-centre of the...

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The Farmer Expo opened in Debrecen

With the participation of three hundred domestic and foreign exhibitors, the country's largest annaul agricultural, food and horticultural exhibition, the Farmer Expo opened its gates in the agri-centre of the...

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McCafé’s turnover is increasing

The McCafé closed the 2009 year with 15 percent traffic growth and 2.9 million costumers. In the first six months, 1.5 million people visited the 34 units of the coffee...

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McCafé’s turnover is increasing

The McCafé closed the 2009 year with 15 percent traffic growth and 2.9 million costumers. In the first six months, 1.5 million people visited the 34 units of the coffee...

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Failing to catch the consumer groups, for ten years now

The state offices are incapable against consumer groups that are offering loans, seem like services. Only the Competition Authority scans them. Sometimes prohibits and fines, because of misleading advertising slogans,...

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Failing to catch the consumer groups, for ten years now

The state offices are incapable against consumer groups that are offering loans, seem like services. Only the Competition Authority scans them. Sometimes prohibits and fines, because of misleading advertising slogans,...

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Hungary's best sommelier

On the Friday finals of the 17th Hungarian Sommelier Championship, that will be held on 26th and 27th of August Hungary's best sommelier will be decided. The sommelier (cup-bearer) is...

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Harvest to start

The winemakers are optimistic, over this year’s wine harvest, which is expected to be smaller than the average, but in case of long fall, top wines may born from the...

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Harvest to start

The winemakers are optimistic, over this year’s wine harvest, which is expected to be smaller than the average, but in case of long fall, top wines may born from the...

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The second SPAR supermarket opened in Kazincbarcika

On the 26th of August 2010, a new SPAR supermarket opened in Kazincbarcika. The modern supermarket is the city's second SPAR unit, where 26 new jobs were created. The new...

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The second SPAR supermarket opened in Kazincbarcika

On the 26th of August 2010, a new SPAR supermarket opened in Kazincbarcika. The modern supermarket is the city's second SPAR unit, where 26 new jobs were created. The new...

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L'Oreal’s profits increased

The French L'Oreal, is the world's largest cosmetics company, based on revenues. The company increased its profits by 21 percent, in the first half of this year, compared to a...

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Less saturated fat in the Mars chocolates

Mars will reduce the calorie content of its chocolates – reports Penzcentrum.hu, after Daily Mail. Instead of palm oil, from the next month the Mars chocolate company will use sunflower...

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Less saturated fat in the Mars chocolates

Mars will reduce the calorie content of its chocolates – reports Penzcentrum.hu, after Daily Mail. Instead of palm oil, from the next month the Mars chocolate company will use sunflower...

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Nearly 5 percent shrinkage in the retail market

The retail sales volume – adjusted from calendary effect – in the first half of 2010, fell by 4.7, in June by 4.6 percent, compared to the same period of...

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Nearly 5 percent shrinkage in the retail market

The retail sales volume – adjusted from calendary effect – in the first half of 2010, fell by 4.7, in June by 4.6 percent, compared to the same period of...

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The Hungarian consumer pre-plans consciously the purchases

According to the Shopper VIP research of GfK Hungária; Domestic customers are among the most conscious customers in Eastern Europe. Eighty-two percent of them claim to consciously plan their purchases...

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The Hungarian consumer pre-plans consciously the purchases

According to the Shopper VIP research of GfK Hungária; Domestic customers are among the most conscious customers in Eastern Europe. Eighty-two percent of them claim to consciously plan their purchases...

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The Árkád shopping mall in Szeged will open next fall

It is planned, that the Árkád shopping mall in Szeged will be opened in autumn 2011. In the three-storey, 41 thousand square meter shopping center, 130 stores will operate –...

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The Árkád shopping mall in Szeged will open next fall

It is planned, that the Árkád shopping mall in Szeged will be opened in autumn 2011. In the three-storey, 41 thousand square meter shopping center, 130 stores will operate –...

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