News and articles

KSH: Total agricultural output value increased by 6.2 percent this year
Date: 2025-12-05 09:00:15

In 2025, agricultural output amounted to over 4.4 thousand billion forints, which is 6.2 percent more than a year earlier. The expansion was contributed by a 10 percent increase in...

István Nagy: Hungarian agriculture and food industry will be Europe’s top by 2030
Date: 2025-12-05 09:00:09

Hungarian agriculture and food industry will be Europe’s top by 2030, productivity will increase by one and a half times, added value will double, and the sector’s exports will increase...

21st European Commerce Day: the market and politics sitting at the same table
Date: 2025-12-04 22:20:35

On the 21st European Commerce Day the representatives of the National Association of Entrepreneurs and Employers (VOSZ), the government and trade associations discussed issues of partnership, digitalisation and competitiveness. This article is...

Barry Callebaut develops new chocolate recipes using AI
Date: 2025-12-04 21:04:57

Swiss company Barry Callebaut is partnering with Chilean AI start-up NotCo, to optimise its chocolate recipes by using AI. The objective is to reduce costs and cocoa usage, as the...

Coop Switzerland opens railway logistics hub in Zurich
Date: 2025-12-04 20:54:58

Coop has established a new railway logistics hub in the Hartfeld district of Zurich, which will make it possible to supply more than 70 stores by freight train. By partially...

Rossmann follows the Korean beauty philosophy
Date: 2025-12-04 20:14:08

On 6 November Rossmann presented the world of Korean beauty care – K-beauty – at a special event at the Korean Cultural Centre. This article is available for reading in...

Coop: serving Hungarian families for 30 years
Date: 2025-12-04 19:20:16

On 13 November the Coop retail chain celebrated its 30th anniversary. This article is available for reading in Trade magazin 2025/12-2026.01 The group has never lost sight of its core values...

Nine out of ten companies already use boxed GenAI tools
Date: 2025-12-04 15:27:17

In its first flash survey, the Joint Venture Association’s (JVSZ) newly created AI & Automation Forum mapped out where domestic companies stand in the application of generative AI GenAI). This...

University of Sopron introduces standardised AI regulatory framework
Date: 2025-12-04 15:19:15

In September 2025 the University of Sopron became the first university in Hungary to adopt a standardised AI regulatory framework. This article is available for reading in Trade magazin 2025/12-2026.01...

AI brings Gránit Guru to life
Date: 2025-12-04 15:15:52

Gránit Bank’s new commercial is about both the future and home. This article is available for reading in Trade magazin 2025/12-2026.01 The main character is the bank’s AI -powered virtual...

Cybersecurity investments also concentrate on AI
Date: 2025-12-04 15:12:15

According to PwC’s 2026 Global Digital Trust Insights survey, companies will spend 36% of their cybersecurity resources on AI over the next 12 months, more than on cloud security (34%),...

Retail sales in a trap of uncertainty
Date: 2025-12-04 13:50:59

Retail turnover cannot break out of the uncertainty trap. Even though real wages increased by nearly 6 percent, household consumption expenditures fell significantly short of this. The discrepancy between potential...

A mission
Date: 2025-12-04 12:56:39

Veganuary is a global campaign that has been running since 2014, offering a free programme every January to help people try plant-based eating. However, in Hungary businesses and consumers are...

KSH: retail turnover in October exceeded the same period of the previous year by 3.1 percent and the previous month by 0.5 percent
Date: 2025-12-04 12:52:05

2025. In October, the volume of retail trade turnover exceeded the same period of the previous year by 3.1 percent, both according to raw and calendar-adjusted data, the Central Statistical...

Hungary’s Nutridude peanut butter is a huge international success
Date: 2025-12-04 12:46:06

Nutridude peanut butter has quickly gained international recognition: both the roasted banana and the roasted apple varieties received favourable reviews at the prestigious Great Taste Awards. This article is available...

Domestic berry production could get a boost
Date: 2025-12-04 12:43:24

The University of Sopron and its partners are teaming up to revitalise the Hungarian berry sector, which had to face serious challenges in recent years. This article is available for...

Transition to a plant-based diet could transform the labour market in agriculture
Date: 2025-12-04 12:42:07

According to research by the University of Oxford, the global transition to a plant-based diet could reduce demand for agricultural labour demand by 5-28% by 2030, mainly due to the...

Oatly develops oat milk for automatic coffee machines
Date: 2025-12-04 12:40:48

Oatly’s latest product, Baristamatic oat milk has been developed specifically for automatic coffee machines in the United Kingdom. This article is available for reading in Trade magazin 2025/12-2026.01 The company...

Dietitians recommend more conscious protein consumption
Date: 2025-12-04 12:40:03

According to a joint survey by Danone Magyarország and the Hungarian Dietetic Association (MDOSZ), the protein consumption of Hungarians is still not conscious enough. This article is available for reading...

Vegan summit in Budapest
Date: 2025-12-04 12:39:03

On 22 November Hungary’s first international vegan summit, Vegan Summit Budapest was held in the Europa Event Center. This article is available for reading in Trade magazin 2025/12-2026.01 The event...

Tradition and innovation characterize this year’s Christmas candy market
Date: 2025-12-04 12:10:51

Hungarian confectionery manufacturers are expecting a balanced season this Christmas. According to an overview prepared by the National Chamber of Agriculture and the Association of Hungarian Confectionery Manufacturers, interest in...

Giving Friday: charity instead of promotions, dm donates 42 million forints
Date: 2025-12-04 12:10:41

Dm has changed the color of Black Friday this year, and instead of promotions, it is donating 5 percent of its total turnover on November 28, more than 42 million...

Plant-based meat by Impossible Foods is safe for professional athletes too
Date: 2025-12-04 12:08:12

Impossible Foods has made history with its Impossible Beef and Impossible Burger products, which are the first plant-based products to receive NSF Certified for Sport® certification. This article is available...

A record amount of donations was collected in the Food Bank’s charity campaign.
Date: 2025-12-04 12:05:18

A record amount of more than 18 million forints was collected from the amount offered for Nestlé products sold in Tesco in the charity campaign organized for those in need,...

New PENNY store opens in Tab
Date: 2025-12-04 11:50:13

The newest PENNY opened on December 4th in Tab, on Dózsa György Street, offering convenient and budget-friendly shopping for the locals, with a modern interior and the usual quality selection....

One in three people are too busy to meet friends during the holiday season
Date: 2025-12-04 11:38:26

Nearly a third of people rarely talk to their friends in person, and 82 percent of Generation Z youth prefer texting and chatting to phone calls. 44 percent of this...

OPTEN: Why were sole proprietors in focus in the new tax package?
Date: 2025-12-04 11:36:35

According to OPTEN data, the number of sole proprietors has increased by nearly 90,000 in five years, and they now make up the largest part of the domestic entrepreneurial community....

The global milk market is out of balance
Date: 2025-12-04 11:33:19

The global butter market has seen a price decline in recent months. Production in the world’s leading dairy exporting countries has been steadily increasing for more than a year, while...

Duality in wine
Date: 2025-12-04 11:17:25

This article is available for reading in Trade magazin 2025/11. Domestic wine consumption is declining, says László Romsics, the CEO of Csányi Pincészet Zrt., and this trend can also be...

This year, the most outstanding leaders of the year were awarded again
Date: 2025-12-04 11:17:13

This year, the Trust Gala was held for the 11th time, recognizing the work of leaders who not only create value in their profession, but also continuously inspire others. Outstanding...

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News and articles

KSH: Total agricultural output value increased by 6.2 percent this year Date: 2025-12-05 09:00:15

István Nagy: Hungarian agriculture and food industry will be Europe’s top by 2030 Date: 2025-12-05 09:00:09

21st European Commerce Day: the market and politics sitting at the same table Date: 2025-12-04 22:20:35

Barry Callebaut develops new chocolate recipes using AI Date: 2025-12-04 21:04:57

Coop Switzerland opens railway logistics hub in Zurich Date: 2025-12-04 20:54:58

Rossmann follows the Korean beauty philosophy Date: 2025-12-04 20:14:08

Coop: serving Hungarian families for 30 years Date: 2025-12-04 19:20:16

Nine out of ten companies already use boxed GenAI tools Date: 2025-12-04 15:27:17

University of Sopron introduces standardised AI regulatory framework Date: 2025-12-04 15:19:15

AI brings Gránit Guru to life Date: 2025-12-04 15:15:52

Cybersecurity investments also concentrate on AI Date: 2025-12-04 15:12:15

Retail sales in a trap of uncertainty Date: 2025-12-04 13:50:59

A mission Date: 2025-12-04 12:56:39

KSH: retail turnover in October exceeded the same period of the previous year by 3.1 percent and the previous month by 0.5 percent Date: 2025-12-04 12:52:05

Hungary’s Nutridude peanut butter is a huge international success Date: 2025-12-04 12:46:06

Domestic berry production could get a boost Date: 2025-12-04 12:43:24

Transition to a plant-based diet could transform the labour market in agriculture Date: 2025-12-04 12:42:07

Oatly develops oat milk for automatic coffee machines Date: 2025-12-04 12:40:48

Dietitians recommend more conscious protein consumption Date: 2025-12-04 12:40:03

Vegan summit in Budapest Date: 2025-12-04 12:39:03

Tradition and innovation characterize this year’s Christmas candy market Date: 2025-12-04 12:10:51

Giving Friday: charity instead of promotions, dm donates 42 million forints Date: 2025-12-04 12:10:41

Plant-based meat by Impossible Foods is safe for professional athletes too Date: 2025-12-04 12:08:12

A record amount of donations was collected in the Food Bank’s charity campaign. Date: 2025-12-04 12:05:18

New PENNY store opens in Tab Date: 2025-12-04 11:50:13

One in three people are too busy to meet friends during the holiday season Date: 2025-12-04 11:38:26

OPTEN: Why were sole proprietors in focus in the new tax package? Date: 2025-12-04 11:36:35

The global milk market is out of balance Date: 2025-12-04 11:33:19

Duality in wine Date: 2025-12-04 11:17:25

This year, the most outstanding leaders of the year were awarded again Date: 2025-12-04 11:17:13

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