Company and Personal News

Less ice cream sold

According to a survey by GfK Hungária, ice creams continue to remain popular, though the growth in sales has come to a stop. 68 percent of the consumers interviewed in...

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Egg prices expected to rise further

Trends in the global market of meat and poultry are monitored by the Agricultural Business Research Institute (AKI). Egg prices began to rise rapidly in the EU in March, reaching...

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Kinder Tejszelet, Kinder Hűtött Finomságok

The Kinder Hűtött Finomságok promotional campaign has reached its 4th and final stage. The main prize is worthy of the occasion: we can see the key of a Balaton lakeside...

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With dots for cultic gifts

A promotion similar to last year’s EFFIE prize winning campaign is planned again by the Pöttyös brand. One of the important innovations is that uploading a single code will be...

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Tesco collecting PET-bottles and alu-boxes in 50 stores

In January this year, Tesco introduced the taking back of used PET-bottles and alu-boxes in 37 stores. Now, the system is available in 13 other stores as well. The main...

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Committed to quality and unbroken customer confidence!

Szikrai Borászati Kft. has been present in the market in its present form since 2004. Its owner and CEO, Tibor Sári and his team are committed to quality and reliability....

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Hungary in economy mode

As a result of the global financial crisis, the abundance of liquidity ended last year for Hungary. According to GKI forecasts, we are expected to reach the bottom of recession...

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Győri Jó Reggelt! joghurtos

The combination of an active yoghurt culture and valuable corn in the shape of a delicious sandwich. Agency: Euro RSCG Zrt. Customer: Győri Keksz Kft. Product: Győri Jó Reggelt! joghurtos...

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Univer-firm opened in Kecskemét

Kecskemét-based Univer Product Plc. is about to close its firm in Nagybánya (Romania) in June, and moves production to Hungary instead.The company involved in babyfood and relishing has already communicated...

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Brands love mommy-bloggers

Mommy-bloggers can easily become the big fishes of online marketing in the near future. As a matter of fact, mothers are top-consumers: they are  responsible for $2.1 trillion of U.S....

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Market share of PL mineral waters dropping

Growth has stopped in the mineral water category. A drop of 2 percent in retail sales in terms of value was registered in the March 2008-February 2009 period, reducing the...

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Rising prices in the food industry

Domestic industrial prices were up by 2.4 percent in February 2009, compared to January and by 6.6 percent, compared to February 2008. Industrial export prices were up by 3.8 percent...

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Signal Style-Tech fogkefe

Developed to clean those parts of our mouths which are difficult to reach. Owing to its unique metal handle, its long neck allows us to reach all areas inside our...

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Győri Keksz Ltd. moving to the industrial park of Győr

Győri Keksz Ltd. is changing its location by moving to the industrial park of Győr. The company has brought a 10 thousand square-metre area, that’s where the new, 3 thousand...

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NEXON representing ADP

NEXON has been contracted by ADP Streamline, one of the leading outsourcing service providers in the world to represent it in the Hungarian market and to make its services accessible...

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Mineral water brands looking for ideal price/profit ratio

In spite of the recent drop in sales, the mineral water category still has potential for growth. However, closer co-operation with the retail sector is required to utilise this potential.....

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Fat on top

The average rate of inflation was 0.5 percent in March. Prices were up by 2.9 percent compared to March 2008. According to KSH figures, food prices were up by 0.7...

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SNICKERS

SNICKERS is a delicious „fuel” full of peanuts which fills kids up with energy and helps them in keeping up with their friends. Agency: BBDO Budapest Zrt. Customer: Mars Magyarország...

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Campari portfolio sold by BOLS Hungary

From 1th April BOLS trades Campari International’s portfolio (Campari, Cinzano Vermuth, Cinzano Asti champagne, Old Smuggler whisky and Ouzo 12) in Hungary. With take-over of Campari’s portfolio BOLS can appears...

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Bigger than expected profit for Messer Hungarogáz

Messer Hungarogáz Kft. produced a bigger than expected profit last year. Its revenues totalled HUF 12.9 billion, while its operating profit was up by 8.2 percent compared to 2007. Technological...

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Decline in market of mineral water

According to the GfK Hungária ConsumerScan, the market of mineral water showed decline both in terms of quantity and value last year. Sales were down by 5.1 percent in terms...

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Consumer expectations continue to deteriorate

According to the GKI Consumer Confidence Index, consumers continued to get more pessimistic in April. Consumer confidence has been deteriorating since the winter of 2008. Expectations regarding unemployment in the...

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Coca-Cola icons for the summer

This year’s icons of the Coke Club – MTV Icon summer series of concerts will include Hungária, Ferenc Demjén and Edda. Apart from the 12 groups reinterpreting old hits, there...

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Surprises from 60 year old Tchibo

Tchibo is celebrating its 60th birthday with several events and surprises in Hungary as well. They will have a nation-wide prize game, with a Volkswagen Golf 6 as the main...

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Faster than average growth in sales of insecticides

The market of insecticides expanded by 11 percent in terms of value in the March 2008-February 2009 period, compared to the preceding 12 months, with retail sales exceeding HUF 3.5...

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Euro zone slowing down as well

GDP was down by 1.6 percent in the Euro zone countries in the last quarter of 2008, compared to the third quarter, which was more than the anticipated 1.5 percent...

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Private labels on the offensive

Private labels have been continuously increasing their share in retail sales for years. The assortment of private labels is widening and deepening at the same time. The perception of private...

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Agárdi Pálinkafőzde and its chief distiller world champions

Agárdi Pálinkafőzde became world champion at the Destillata 2009 competition held in Vienna. The distillery won the title „Distillery of the Year’, while several of its products won “Palinka of...

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Demand shifting towards insect repellents with lower environmental impact

As long as insects will continue to exist, insect repellents will have a stable market. However, demand is shifting towards products which have a smaller impact on our environment. As...

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We are first in terms of insolvency in EU

According to Zoltán Dercze, director of Coface Hungary, we have the highest percentage of insolvent companies inside the EU. One out of 24 companies existing in January, will not survive...

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